Affiliates

Marketing Sherpa Acquired by MEC Labs Group

Content king/queen/monarch MarketingSherpa has been acquired and I can’t say enough about Anne’s hard work in making this happen.  The MarketingSherpa team is a class act and has always been (and will continue to be, I’m sure) a great resource for those in online marketing or affiliate marketing.  With over 200,000 readers and 700 case studies, the Sherpa is poised to elevate itself even further… Anyway, enough gushing. I’m happy to hear they’ve been acquired …

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Affiliate Marketing Mashups?

Mashups have revolutionized the social web by freeing up access to services and allowing publishers to have a stake and claim in the chain of interaction with a merchant besides just passing on eyeballs or qualified leads.  It’s inevitable that CPA affiliates begin to use mashups.  SuperAff.com has a nice post today on the subject… The technical side to this is above my capabilities atm, but I can definitely see what an important tool this …

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Google Goes After Affiliate Middle Section

Google continues to up the ante in the publisher/advertiser relationship, and their newest project is yet another flanking move aimed at tightening the grip on the otherwise unruly online advertising market. This transcends CPC and heads straight into the backend of the CPA crowd. The only question is, will Google continue to innovate/renovate in this space or will they buy a network? Thanks to Jeff Molander for the find… Called the Google Website Optimizer, the …

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Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science

Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers. Previous to her position with ValueClick, she served as vice president of sales for Fastclick.com. Gibbs has also held various senior sales roles at WebSideStory, a leading web analytics company and …

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ValueClick Reports 14 Cents Per Share Earnings in Q3

Every week on the Weekly Insight Podcast we seem to ask each other if ValueClick is really going to sell CJ. I’m of the constant opinion that no, they will not sell CJ (really, who would sell a two letter domain name these days??). If Google is looking to buy a CPA network they would look elsewhere for a better platform in terms of long term value besides just locked-in merchants (or a better name… …

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Can ValidClick Neutralize Clickfraud?

No one or their sister is talking about clickfraud. Sure, AdSense might be the most incredible ad platform ever, but at what cost? What are we in the CPA Network side of things doing to combat the eventual governmental/regulatory and public scrutiny that will inevitably be a result of a glossed-over clickfraud problem in online marketing?? Wayne Porter suggests a potential network with an eye on the prize, but are they taking the right step …

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Glut of Cheap Ad Space (According to Yahoo)

Is Rosenweig correct in his assumption that the market is changing back from a seller’s market to a buyer favored space? I don’t think we’ve hit that point in inventory just yet, but even in the CPA world, this market shift will definitely occur again. This would also supply more reason that Google and other large firms with a good deal of inventory are looking to the world of CPA in hopes of backing out …

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Impression Fraud is a Problem

Does your program rely on search for attracting new affiliates, customers or traffic (most likely, it does)?  Then you need to be aware of “impression fraud”… What is Impression Fraud? Does it ever end? This has been a problem since day one with Google’s yield mechanism, but luckily, when you’re bidding on 25 million keywords like we are, I DARE anyone to try and impression fraud us! 🙂 links for 2006-10-30 » Vinny Lingham’s Blog …

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Google’s Search Problems (More on Clickfraud)

What the writer of this piece doesn’t include is the clickfraud problem. Search spamming and gaming search results are a nuisance, but not crippling. Clickfraud money goes to some very nasty places and could bring close scrutiny that would topple the house of cards… Many of you will agree that Google’s search result relevancy is going down the drain. All search engines are now being clogged with unbelievable amount of search engine spamming, and this …

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Google Multimedia To Be Based in Chicago?

I’ve heard from my sources that the Google Multimedia branch (video, music, audio) will be based in their new(er) Chicago offices. Here’s a listing from Craig’s List with some info on that… Audio Account Coordinator, Google Audio – Chicago This position is based in Chicago, IL. The Audio Account Coordinator’s primary responsibility is to provide support and maintenance to Media Account Management team and assigned clients. Google: Audio Account Coordinator, Google Audio – Chicago

Is AFFoogle Needed?

Google launched Google Co-Op a short time ago, and it hasn’t taken long for some in the affiliate marketing space to create a Google powered search engine specifically tailored to the affiliate marketing world.  Specifically Affiliate Classroom has launched AFFoogle. I hope to get in touch with them sometime in the coming week to discuss numbers and what their aims are with this endeavor.  Trouble is, the affiliate marketing universe is composed of many different …

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What’s AdTech Without the Parties?

Ah, the annual ritual of long flights, business card updating and Plaxo checking is occuring (I hate Plaxo, by the way). That can only point to the immenent coming of AdTech NY. Some go for the networking, some for the presentations and most for the parties. I still have never had a worthwhile business discussion at one of the parties, and I’ve surely enjoyed many of them over the last five years. However, our industry …

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Azoogle 2.0 Coming Soon

From the Azoogle Ads Newsletter… AzoogleAds 2.0 is just around the corner, and it is stocked with the tools you need to help you optimize your campaigns and ultimately make you more money! WATCH YOUR EMAIL – They will be transitioning in stages and the email will alert you when it’s time for YOU to start the transition. What does the new AzoogleAds 2.0 system offer? Here are just a few of the upgrades: * …

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The Most Important Question for Google

Choose Links On October 19, Google announced that their 3rd Quarter profit rose 92% from $381 million a year ago to $733 million. These impressive numbers might lead one to suppose that the most important question facing Google is “what’s next?”. However, that’s not the whole story. Google must deal with the one term that was not discussed during the conference call: click fraud. “The sum of these five things: users, ads, the diversity of …

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