Marketing Sherpa Acquired by MEC Labs Group

Content king/queen/monarch MarketingSherpa has been acquired and I can’t say enough about Anne’s hard work in making this happen.  The MarketingSherpa team is a class act and has always been (and will continue to be, I’m sure) a great resource for those in online marketing or affiliate marketing.  With over 200,000 readers and 700 case …

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Google Goes After Affiliate Middle Section

Google continues to up the ante in the publisher/advertiser relationship, and their newest project is yet another flanking move aimed at tightening the grip on the otherwise unruly online advertising market. This transcends CPC and heads straight into the backend of the CPA crowd. The only question is, will Google continue to innovate/renovate in this …

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Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science

Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers. Previous to her position with ValueClick, she served as vice president …

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Google’s Search Problems (More on Clickfraud)

What the writer of this piece doesn’t include is the clickfraud problem. Search spamming and gaming search results are a nuisance, but not crippling. Clickfraud money goes to some very nasty places and could bring close scrutiny that would topple the house of cards… Many of you will agree that Google’s search result relevancy is …

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Google Multimedia To Be Based in Chicago?

I’ve heard from my sources that the Google Multimedia branch (video, music, audio) will be based in their new(er) Chicago offices. Here’s a listing from Craig’s List with some info on that… Audio Account Coordinator, Google Audio – Chicago This position is based in Chicago, IL. The Audio Account Coordinator’s primary responsibility is to provide …

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