My Favorite Music Steaming Service(s)

I agree with the post linked here… Spotify:

Spotify Is the Best Streaming Music Service: “As countless Rdio fans sit back helplessly as their accounts go dark, it’s time to be blunt. Spotify continues to outpace its growing army of competitors, and if you’re going to spend money on a streaming music service, you should sign up for Spotify Premium. Or save a few bucks and get the free version, because it’s pretty damn great, too!”

HOWEVER! I will include the caveat that I love Google Music’s ability to upload my own music and my wife and I (and our newborn and kids) make great use of the uploaded music on Amazon that powers our family’s Echo. Don’t get me started on my 10 year old (heavily) curated Pandora station which makes me pay for Pandora One every year.

It’s a hard-knock-life for us streamers.

But yeah… Spotify at the end of the day.

Edit PDFs stored in Dropbox from iPhone and iPad

Dropbox just killed a cottage industry of PDF editing apps for me (and I’ve spent lots of money on iOS apps trying to find the right PDF editor for commenting and signing that connect to Dropbox):

Now you can edit PDFs stored in Dropbox from your iPhone and iPad | Dropbox Blog: “With the latest versions of the Dropbox and Acrobat Reader iOS apps, you’ll be able to annotate and comment on PDFs stored in Dropbox, right from your iPhone or iPad. Just open a PDF from the Dropbox app and tap the ‘Edit’ icon, then edit or electronically sign the PDF in the Acrobat Reader app. All your changes will save back to Dropbox, so you and any collaborators will have the latest version.”

You have to have the Adobe Acrobat app installed on your device as well, but that’s not a big hinderance.

I noticed the desktop integration between Dropbox and Adobe while working on a PDF in Acrobat earlier this week, so it’s nice to see that carry over to the mobile experience.

For all the “Dropbox is doomed!” blog posts a few weeks ago, it’s still a critical part of our agency workflow. This only helps reinforce that.

The Web Strikes Back

Google has actually been indexing the content of mobile applications for two years now, as a move against the search giant’s potential obsolescence as the world of computing increasingly shifted off the desktop and to take place inside native applications running on consumers’ phones. Since its launch, Google has expanded its ability to surface “deep links” (links that point to pages inside an app) from beyond a small set of early adopters on Android and now indexes applications across both major mobile platforms, iOS and Android.

Source: Google Search Now Surfaces App-Only Content, Streams Apps From The Cloud When Not Installed On Your Phone | TechCrunch

Interesting concept of “streaming apps” from Google… basically allowing people to use the functionality of native apps without having to leave the browser and / or install the actual app on their device.

Of course, not every app developer is not going to participate in this, but it does mean that Google is thinking of creative ways to keep the web (and web advertising) relevant in the app dominated present.

Sam’s Public Feedly Collections

“Feedly connects you to the information and knowledge you care about. We help you get more out of you work, education, hobbies and interests. The feedly platform lets you discover sources of quality content, follow and read everything those sources publish with ease and organize everything in one place.”

Source: Sam’s public feedly collections

I use Feedly as my RSS reader and go through a good many blog and website stories everyday on topics ranging from art to religion to marketing to tech to science.

Over the years, I’ve had people ask for a way to see what blogs and sites I’m reading… Feedly has made it possible now to share those (along with the standard but nerdier OPML files that did the trick 10 years ago).

So, here’s my public “collection” or groups of sites that I read throughout the day on the topics of Arts & Science, Marketing, and Religion / History / Archaeology.

Forget Millennials, Here Comes Generation Z

“Generational study being more art than science, there is considerable dispute about the definition of Generation Z. Demographers place its beginning anywhere from the early ’90s to the mid-2000s. Marketers and trend forecasters, however, who tend to slice generations into bite-size units, often characterize this group as a roughly 15-year bloc starting around 1996, making them 5 to 19 years old now. (By that definition, millennials were born between about 1980 and 1995, and are roughly 20 to 35 now.)”

Source: Move Over, Millennials, Here Comes Generation Z – The New York Times

If you’re wondering why the NFL is signing deals with Snapchat or why messaging apps are the new webs (and why we marketers are still trying to get our head around all of those issues), look no further than the identification of Gen Z.

They will change the web and how we use it (and how we market through it) in ways that make my Gen X / Y / Millennial (1978 here… born on the cusp) head explode.

Google Photos and the Price of Free

Google Photos

I’ve gone back and forth on the Google privacy debate over the years, but I’m really excited about them spinning out their Photos product into a standalone “app” that now basically undercuts Apple, Flickr, Microsoft etc and makes me very tempted to kill my expensive iCloud subscription that I keep for hosting photos…

Google Photos’ Unlimited Free Storage Could Clobber Apple’s Expensive iCloud | TechCrunch: “Google is often criticized for not ‘getting’ humans. But Photos ties together some its most powerful technologies so it doesn’t have to. Storage, editing, organization, and search all happen automatically. There’s no need for manually moving files, correcting colors, tagging subjects, or rifling through reams of pictures.”

Both my personal and work accounts are on Google Apps as well. I’m pretty much of the opinion now that Google software + Apple hardware = best prosumer experience possible.

Oddly, Microsoft and Dropbox Just Made It Easier to Use My Chromebook

My team primarily uses Dropbox for our file storage and sharing. It was a back-and-forth battle for a while between Google Drive (since we use Google Apps for email, calendars etc) and Dropbox, and we still do use Drive for some project management. Even a few of our clients prefer it as they are already using Drive and Google Apps themselves.

However, our official party line is on the Dropbox side now because of its integration with other apps that we also rely on to get things done like Podio, Slack, and Freshbooks.

The biggest downside of going with Dropbox over Drive for me (#firstworldproblem) has been when I’m traveling or doing some quick catch up work at home outside of the office. That’s because I typically take my Chromebook (currently a Toshiba Chromebook 2 but that new Pixel is wearing on my will power) during those times. Editing a Word document or Excel sheet from a client or team member is definitely not as smooth on a Chromebook as working on a shared Google Doc or Sheet. So, I would resort to downloading the document from Dropbox and opening it as a Google Doc then redownloading when I was finished and reuploading it to the appropriate Dropbox folder. I also kept a zombie copy of many working docs in my Google Drive just so I could access them on the road, but they weren’t always up-to-date and current. It was a subtle pain that always annoyed me.

Until this announcement this week. I’ve tried it a few times now and it’s seamless and works great.

Thanks, Dropbox and Microsoft, you solved my workflow issue! Looks like I’ll be using Office Online a great deal more in the coming months…

What does that mean for you? For starters, you don’t need the desktop versions of Microsoft Office — or even your own computer — to update any Office files stored in your Dropbox. Just click the ‘Open’ button when you’re previewing a Dropbox file on the web, and you can edit the file right from your browser via Office Online. Any changes will automatically be saved back to your Dropbox.

You’ll also be able to access your Dropbox directly from Office Online, so you can open any of your Dropbox files — and save new files to Dropbox — without leaving Office Online.

via Dropbox launches integration with Microsoft Office Online | Dropbox Blog.

Twitter’s Engagement Problem

Yep:

Although closing down the third-party Twitter app ecosystem gave Twitter more control over the advertising dollars on their content, it eliminated many apps and services that were actually helping to filter and personalize Twitter content. Ironically those same apps that were eliminated, were actually helping to sustain and grow higher engagement on Twitter.

via Why Twitter’s Engagement Has Fallen | Nova Spivack – Minding the Planet.

Twitter Is a Small Business’ Best Friend

Don’t discount the real time web in 2015 if you’re in any sort of business. With the advent and growing popularity of video streaming apps such as Periscope and Meerkat, things are only going to increase in their immediacy. That means more opportunities for better marketing.

Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis.

That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see and respond to any tweet in real time.

via Why Twitter Is (Still) A Business’ Best Friend.

Favicon Cheat Sheet

Favicons have been handy for web browsers for years. However, with the proliferation of devices (not talking just computers and mobiles here), you need to keep up with your favicon optimization (never thought I’d type that). Here’s a nifty “cheat sheet” that walks you through proper sizes for everything from iOS and Android to the Chrome browser to GoogleTV and iPads…

Obsessive cheat sheet to favicon sizes/types

via audreyr/favicon-cheat-sheet · GitHub.

While there’s no demonstrable SEO gain to having a favicon on your site, it definitely helps if your affiliate or marketing site is in anyway brand related (there’s nothing worse than seeing the SquareSpace, BlueHost, Drupal etc default image in the navigation bar).

I can’t be the only person that finds this insanely useful.