Why Are Most Apps Free?

Interesting…

The History of App Pricing, And Why Most Apps Are Free: “Each time we download an app, we reveal a little bit about ourselves. A glance at the apps on your phone can indicate whether you are a fan of sports, gaming, or public radio, and whether you love to hike or cook or travel. But our choices of apps also reveal our individual tolerance for advertising, and how we feel about the trade-off between paying for content directly, or paying indirectly by (implicitly) agreeing to view ads.”

Evernote 5.4 Adds Skitch Support

Evernote is one of those apps I’ve always had an on-and-off relationship with. I’ve used it and quit it more times than I can count, but now that version 5.4 for iOS adds Skitch support, I’ll be using it a whole lot more for annotating images I use here and various other places (client work, etc)…

Neat. I don’t know what I’d do without Skitch on my MacBook and I use it from time to time on the iPhone to annotate screenshots there as well.

Evernote for iPhone, iPod touch, and iPad on the iTunes App Store: “Evernote is an easy-to-use, free app that helps you remember everything across all of the devices you use. Stay organized, save your ideas and improve productivity. Evernote lets you take notes, capture photos, create to-do lists, record voice reminders–and makes these notes completely searchable, whether you are at home, at work, or on the go. ”

OmniFocus for iPhone Adds Background Syncing

One of my favorite (and indispensable catch-all) apps added background syncing today. Yes, I know that’s not a big deal to most people, but it’s insanely useful because it means I can set up various locations (such as my house) where OmniFocus will automatically sync my to-do items upon leaving. Nifty if you’re like me and forget to sync from time to time and wonder why you’re not getting “Due” alerts, etc (or maybe I’ve been doing it wrong?).

Nonetheless, OmniFocus is one of those apps that has a learning curve (and it’s not for everyone), but once you get it to work your way, it becomes a necessity. It’s not cheap and it’s not easy, but it’s well worth it if you’re ready to get serious about getting things done…

OmniFocus for iPhone for iPhone, iPod touch, and iPad on the iTunes App Store: “OmniFocus for iPhone brings task management to your fingertips. Keep track of tasks by project, place, person, or date. With OmniFocus for iPhone, you’ll always have your important information at hand, whether it’s a shopping list, agenda items to discuss at work, things to do at home—whatever you need.”

Sign of the times, I guess.

Original link via MacStories.

IFTTT Comes To iOS

This is huge:

MacStories: IFTTT for iPhone: A Different Kind of iOS Automation: “IFTTT brings a different kind of automation to iOS that doesn’t need URL schemes or bookmarklets, but that instead looks into native pieces of data to connect services together. It’s an innovative approach to monitoring photos, contacts, and reminders that are added or modified on an iPhone, but it should be familiar to users who already rely on IFTTT for their daily web automation tasks.”

After I hooked the service up to various services (WordPress blog, Pinboard, Instagram, et al) last week, I’ve once again fell in love with the idea of automating a few things that I do on the web. It’s a little nerdy and has a learning curve until you get things just the way you want them, but this service is hugely useful for both affiliates and publishers. I like it because it’s an easy way to bring things onto my self-hosted WordPress site (which I’m trying to make my home base for everything) without having much fuss about it because IFTTT works quietly in the background as long as everything is set up right and working.

Now that IFTTT is on iOS as well, there’s so even more potential with iOS7’s new background tracking for apps. The native features that you can use in the iOS app with Photos, Contacts, and Reminders aren’t much to shout about (yet), but the web recipes you can use are immensely powerful. I rely on IFTTT to do a lot of heavy lifting for me in the background and have it plugged in with various channels such as Pinboard, Instagram, foursquare, WordPress, a few RSS feeds, and even SMS. I’m kicking myself for not using the service more earlier because it’s added so many new channels and features in the past year.

Whether you’re an affiliate, a publisher, or just want a web service that does things in the background for you (e.g. back up your Instagram photos to Dropbox, text you the weather every morning, or really just about anything else), go try IFTTT. You’re missing out if you’re not using this service.

Here’s my recipes, btw:

IFTTT / devintonhaeuser’s Shared Recipes

Dropbox Adds Cloud Syncing For Apps

This is huge:

Dropbox moves beyond files, looks to offer seamless cloud syncing for third party apps | The Verge: “Dropbox wants to provide the cloud backbone for all types of mobile apps and websites. At its first ever developer conference today, the company revealed a new service that takes Dropbox away from just files and folders. With a new API called Datastores, the company is offering developers of mobile apps a platform that can sync real data — like contacts, to-dos, game saves, and more — with the cloud and across devices.”

I love Dropbox and use it religiously. It’s a dead-simple way to keep things in sync even if you only have 2 devices. Whenever I’m looking at a new app, I try and avoid apps that use Apple’s good-in-theory-but-shaky iCloud service and go for those that use old-fashioned Dropbox sync. I guess you could say I’m superstitious but if you’ve ever lost a big document because of iCloud, you understand me.

The great thing about this change is that Dropbox’s app data syncing will be universal. Sure, devs have been hacking together syncing solutions for years using Dropbox, but this opens the service’s API up to more than just text editors and things like 1Password.

A good example is OmniFocus. I love OmniFocus on Mac and iOS and use it as a sort of catch-all for my GTD system. However, I also like the Android platform and have been wanting to experiment with it for some time. One of the main reasons I haven’t given into the urge to give up my beloved 4S for an Android device is the fact that I’d be losing a lot of apps (like OF) that I’ve come to love and rely on.

In 2013, having a decent cloud service to keep things up-to-date and backed up is a must.

That’s why I love Dropbox 🙂

Dropbox – News: “Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere, and share them easily. Any file you save to your Dropbox will automatically save to all your computers, your phone or iPad, and the Dropbox website. Dropbox also makes it easy to share with others. And if your computer melts down, you can restore all your files from the Dropbox website with a couple clicks.”

Discovery in Your Comments

Disqus keeps improving both as a commenting and discussion platform but especially as an advertising platform.

Disqus gets in right in a critical way. They aren’t selling their advertising strategy to only publishers or only advertisers. They also aren’t leaving out users.

Just as we talk of Discovery as a combination of three things (paid search, SEO and social media marketing), Disqus is using the term “Discovery” as the linchpin for their strategy towards both publishers and advertisers (and especially users).

From TheNextWeb:

In addition, it keeps on improving its algorithm to increase the targeting of the content it recommends. Relevance is key here; it means that publishers can boost page views and drive traffic to advertisers without annoying their readers. This is the challenge of Disqus’ model, but also its power, as it focuses on three parties at once: publishers, advertisers and users.

We’ll be experimenting with Disqus’ model in a few weeks with a new client and can’t wait to see the results. We’ll def report back when we have some hard data.

In the meantime, go explore how comments, discussion and user interaction can also mean a better experience for your business for you and the people you’re trying to have discover you.

Square and Disruption

Square Gift Cards from Square on Vimeo.

We make no secret of our love for Square and the ability to democratize transactions to the point of making our on-the-go clients very very happy. We even gave them out as stocking stuffers to clients.

We couldn’t be more excited about Square’s new gift card functionality that will surely make a few of the great folks we work with happy as well (especially during the holiday season):

Square Introduces Gift Cards: The Slow Death Of Physical Credit Cards And Cash Continues | TechCrunch: “Today, payment service Square has introduced a new way to send gift cards, through its Square Wallet app. You can now go through all of the businesses that use Square to process payments, pick the right one for your friend or family member, and then purchase them a gift card of in amount of your choosing.”

It can only be a matter of time before Square gets acquired by Apple (I think). It’s an obvious partnership and makes sense given how disruptive Square is becoming to local payment industries.

WordPress A/B Testing with Simple Page Tester

Shawn Collins points out a nifty WordPress plugin for split A/B testing on affiliate sites or any landing page that requires optimization…

A/B Testing: “For the uninitiated, split or A/B testing is a process where you serve up different versions of your page to different visitors to determine which is more effective.

I’ve tried various ways in WordPress and found they were largely a hassle, until I came across the Simple Page Tester plugin.”

I’ve tested Simple Page Tester with a paid search campaign as well as a Facebook Ads campaign linking out to a micro-site lead generation page and it definitely does the trick.

GMail 2.0 and The Decision to Leave iOS?

We’re big fans of Google Apps for Enterprise and use the service for our email, docs, calendaring, telephony (via Google Voice’s integration with Sprint), analytics, feed reading and even backups with Google Drive.

So, we were excited to hear about the new GMail app for our main computing devices these days, the iPhone:

The Gmail app for iPhone and iPad: version 2.0 | Official Gmail Blog: “Six months ago, our team set out to completely rebuild the Gmail app for iPhone and iPad to give you you a faster, sleeker, and easier experience on iOS. The result? Version 2.0. With version 2.0 of the app, you’ll get a totally new look and feel, plus a bunch of improvements like profile pictures in messages, numerous new animations from swivels to transitions and infinite scrolling in the message lists.”

Between the new GMail app and the revised Google search app with its nifty and better-than-Siri response time and quality, we’ve had many internal conversations about whether it’s time to think about Android as a platform.

The iPhone and iPad make for great “Google” computers when paired with the stream of quality apps coming out of Mountain View. Mission critical apps such as Google Analytics are available to us via third party iOS apps like Analytics Pro. Our enduring reliance on RSS for alerts, status messages and a news stream is satiated with Google Reader’s plug into the Reeder app.

However, are we missing anything as a company by not being on the newest flavor of Android? While it’s getting mixed reviews, the Nexus 4 and its installation of 4.2 Jelly Bean looks pretty interesting.

While we go back and forth with this almost-religious decision, we’re constantly developing new apps for both iOS and Android (as well as the open web with HTML 5) and noticing new things popping up in both that point to exciting futures for developers and users on both platforms.

At the moment, in comparison to Android (and I hate to admit it), iOS (especially critical apps like Mail) seems… stale and even clunky.

So… what to do?

Piezo for Podcasting

I frequently use and love Rogue Amoeba’s Audio Hijack Pro app for recording audio from Skype or my Mac to use on my podcasts.

However, Rogue Amoeba has a great new “lightweight” app for folks that don’t need the full power (or cost) of Audio Hijack Pro called Piezo ($10)…

Mac App Store – Piezo: “Piezo now offers full support for recording from VoIP apps like Skype, iChat, and FaceTime. Local audio is recorded to the left channel, while the remote caller is recorded to the right.”

Looks pretty straightforward and sweet to me.

I’ll be giving this a whirl tonight. If you have a Mac and do (or are interested in) podcasting (as you should be), go pick up Piezo.