Category: Marketing

At Harrelson Agency, we know that discovery marketing is revolutionizing how consumers search and interact. When I am looking for a place to stop as I am traveling, I know what I want. I know the foods that I like and the foods I don’t like, so I am going to wait and stop where I like, which leads me to search for a specific restaurant.

And I’m going to search with my directions app.

That changes the marketing world even if that’s not how you discover. Even if that’s not how your employees discover.

It’s how consumers discover.

​

There is nothing better than having your client ask, “Could we….” and your being able to answer yes! You can see the hesitation because they have had experiences where other marketing or technology agencies have said, “No.”

Discovering that your story can be told well and that there are more possibilities than you thought is important because it leads to new learning and new challenges. There is something powerful about discovering for yourself.

As I discover what my clients see, I see them discovering new possibilities and avenues for themselves. I see their identities and audiences expanding to more than they thought, but the best part of all this discovery is that it’s the way marketing works now.

​

Website is only a piece of the puzzle. 

We like to find other agencies and learn more about what they do! Rock on, Blue Ion! 

I try to explain to student writers that there is something powerful about talking around your point. It’s a strategy called showing and not telling. By using an interaction, a conversation or an observation you can show your audience what you mean.

It may seem unrelated, but as I have talked to clients, I have realized that too often marketing strategies are straightforward explanations rather than real life experiences. When you include these experiences that have shaped your story and your journey to where you are, you draw your audience in because they can connect with you.

Maybe show, don’t tell isn’t just for writing.

​

Forbes:​

The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the “big three” (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace.

We’ve quickly entered a brave new world where social media matters infinitely more than most businesses guessed it would a few years ago.​

Don’t get caught left behind.​

Awesome thick (like hard card stock with red in between) business cards from the always awesome Moo shop for The Harrelson Agency…

You have to love that Apple-like design aesthetic of their entire presentation.​

These cards are amazing. You should ask for one soon.​

Decided to go with the amazing SquareSpace platform for the new blog. ​

​SquareSpace 6 is a really mature platform that has come of age and is definitely impressive for our needs and the needs of many of our clients.

​Highly recommend!