Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I've been arguing for since "influencer marketing" became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I've been on a ton of strategy calls with clients lately trying to … Continue reading Rise of OnlyFans, Decline of Influencer Marketing

The Problem with Trying to Do Your Own Email Marketing

The Problem with Trying to Do Your Own Email Marketing 3

Web designers always bemoan online website creators like Wix and Squarespace for making it too easy to build a website and undercutting their own trade (and pricing). We've certainly battled with that at Harrelson Co over the years, especially given that our main client base is made of nonprofits, churches, small businesses, and generally those … Continue reading The Problem with Trying to Do Your Own Email Marketing

Intelligent Voice First Interactive Advertising

"We are in very early days of the Voice First revolution and Intelligent Voice First interactive advertisements along with true Voice Commerce will form the new backbone to Voice First AI just as pay-per-click and shopping carts formed the last revolution. In the next 10 years “Dumb Pipes” of audio and video channels that do … Continue reading Intelligent Voice First Interactive Advertising

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)... so I couldn't resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year's Daytona 500... that doesn't say very good things about the health of the sport from a marketing perspective. Kyle Busch led … Continue reading NASCAR’s Social Media Leaderboard

Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads … Continue reading Do Facebook Ads Really Work?

An observation on “Church ‘Marketing’”

Hyperbole aside, this is ridiculous. It's called the gospel. Marketing is not a negative phrase or concept that churches or religious orgs should shy away from. "Navel-gazing" and "not spreading the word," however, are according to the Gospels. The marketing of the church is an invention of the Antichrist. If you have to 'sell' your … Continue reading An observation on “Church ‘Marketing’”

Church Marketing and Political Issues

Six-in-ten religiously unaffiliated Americans – adults who describe their religious identity as atheist, agnostic or “nothing in particular” – say the questioning of religious teachings is a very important reason for their lack of affiliation. The second-most-common reason is opposition to the positions taken by churches on social and political issues, cited by 49% of … Continue reading Church Marketing and Political Issues

Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when … Continue reading Churches and nonprofits shouldn’t focus on attribution as a social media goal

What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content

What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content 12

If you auto-share items from your site to Facebook (blog posts for example), you'll want to take note of the big changes coming this week. Many people, nonprofits, small businesses, churches etc use the built-in social media auto-sharing features on platforms such as WordPress or Squarespace or Wix or Weebly etc to share content to Facebook, Twitter, … Continue reading What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content

Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have already moved larger brands to this realization but there's still a large vacuum in the world of nonprofit and religious org marketing … Continue reading Churches Should Realize That Branding is Dead

Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It's great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget … Continue reading Video at every stage of the customer journey

Harrelson Agency and Google’s New Responsive Search Ads

Harrelson Agency and Google’s New Responsive Search Ads 15

At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there's really no better way to drive web traffic to a site or a landing page regardless of your budget, size, or goal. Whether you're selling stuff, raising awareness, or trying to get more … Continue reading Harrelson Agency and Google’s New Responsive Search Ads