Fantastic post from SumAll today: The Switch to Continuous Marketing – SumAll – Blog: “Social media platforms and analytics provide an immediate, continuous feedback loop that puts marketing into an entirely new cycle. It’s now possible to get a faster, deeper sense of your potential customer and to tailor marketing materials to a highly specific demographic.” […]
Wow… 90% Of Customers Will Recommend Brands After Social Media Interactions – Business Insider: “This showed that four out of five consumers would be more inclined to buy a brand more after being exposed to their social media, with 83 per cent happy to trial the product in such circumstances.” Not bad.
TechHive has a good post up today on what Facebook’s Graph Search (beta) does and what it means to us as users: How to use Facebook’s Graph Search (and why you would even want to) | TechHive: “Once Graph Search is on, Facebook prompts you to ‘search for people, places, and things.’ Start typing. Graph […]