Marketing Is Evolving; Don’t Get Stuck

Fantastic post from SumAll today: The Switch to Continuous Marketing – SumAll – Blog: “Social media platforms and analytics provide an immediate, continuous feedback loop that puts marketing into an entirely new cycle. It’s now possible to get a faster, deeper sense of your potential customer and to tailor marketing materials to a highly specific demographic.” […]

Some Things Never Change

It’s fascinating to me that mobile ad networks are making the same mistakes that we made with web-based performance advertisements 10 years ago… Airpush – Developers: “Developers are paid on a CPM basis (cost per thousand impressions) rather than CPC. An “impression” in the case of Push Notification Ads includes any time an ad is pushed to a […]