paid search

Marketing Is Evolving; Don’t Get Stuck

Fantastic post from SumAll today: The Switch to Continuous Marketing – SumAll – Blog: “Social media platforms and analytics provide an immediate, continuous feedback loop that puts marketing into an entirely new cycle. It’s now possible to get a faster, deeper sense of your potential customer and to tailor marketing materials to a highly specific demographic.” This is a concept that we embrace and focus heavily on at Harrelson Agency. In the past, marketing campaigns were …

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“How Can I Get Free Advertising on Google?”

It’s a question we hear all the time, and a very good one for small businesses looking to make the most of their budget. Fortunately, Google has done a lot of the heavy lifting for you already and offers a ton of resources on its “Think Insights” portal. For instance, here’s a link to their “Marketing Objectives” sub-category, which contains thousands of helpful articles, videos and case studies on various marketing topics related to small …

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Some Things Never Change

It’s fascinating to me that mobile ad networks are making the same mistakes that we made with web-based performance advertisements 10 years ago… Airpush – Developers: “Developers are paid on a CPM basis (cost per thousand impressions) rather than CPC. An “impression” in the case of Push Notification Ads includes any time an ad is pushed to a device, whether or not the user actually views the ad or not. The actual CPM rate which you are paid …

Some Things Never Change Continue Reading >

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