Marketing

Google’s Incentive and the Open Source Movement in Online Marketing

The blogosphere has been all abuzz with the latest news from Jimmy Wales, the founder of Wikipedia, in that he is attempting to construct a human generated search platform to rival Google. Search is part of the fundamental infrastructure of the Internet. And, it is currently broken. Why is it broken? It is broken for …

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Newsweek Says 2007 Is the “Year of the Widget”

First, Time Magazine anoints web2.0 users as the “Person of the Year” (see below for conversations on whether or not that includes those involved in the affiliate marketing community). Now, Newsweek is describing 2007 as the “Year of the Widget.” “It’s better than advertising,” says Om Malik. “It’s in front of your eyes constantly; that …

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Superman and Time Warner Cheating YouTube?

Shmuel Tennenhaus has just compiled an incredible video on his YouTube channel exposing some of the potential for fraud that exists on the YouTube platform. Specifically, Shmuly has uncovered some of the dirt on this week’s #1 subscribed to YouTube channel, “SupermanReturnsDVD.” While it’s not out of the realm of reality to suggest that the …

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Internet Ad Potential Underestimated (by Analysts and CPA Marketers)

The rapid rise of the online ad industry in the past decade has been widely discussed and hyped in a media environment where offline spending is decreasing while online spends (and ROI) continue to grow.  According to Terry Semel, CEO of Yahoo, the valuation that most analysts have placed on the internet ad industry for …

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CostPerNews Widget Now Available

Links are dead (more on that soon). I’ve been promoting widgets as a promising platform for the future of affiliate marketing. So, I decided to construct a widget for Cost Per News that you can place on web pages or your desktop. Updates and podcasts that are added here will automatically be updated on your …

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vSocial and Adify Team Up for In-Video Vertical Advertising

Adify is an interesting new player in the video space. Underneath the heading of “Community Driven Ad Networks,” their blog states that: At Adify, we are developing a business model that “wraps around” this emerging form of content creation with a unique set of services for supporting monetization. Our community networks are designed to enable …

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