Marketing

Churches and Social Media

Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of different age groups and social media use as well. I tell my clients all the time that just like we don’t all listen to music or …

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Facebook ads prices are too high and companies are shifting to Instagram

The impression-based market on Facebook ads haven’t resulted in a solid and stable pricing model for most direct-to-consumer companies (or nonprofits, churches, community groups etc). The targeting capabilities are exciting, but the pricing costs for ads have to match up with the returns. So now we’re all flocking to Instagram Stories… Digiday spoke with 10 …

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Ultimate guide to SEO for small businesses (and nonprofits)

There’s some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on: SEO isn’t …

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Owning your own platform is important, and valuable

I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience …

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Why you should quit blogging

Fun post that highlights many of the concerns I hear from clients and friends when I encourage them to blog. Blogging and newsletters are still incredibly impactful for businesses, churches, nonprofits… or just sharing what’s on your mind. Get out there. Be yourself. It’ll be ok. You think that you are a terrible writer. No …

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Focus on Engagement and Newsletters Rather than Likes and Shares

In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content. Source: How to Effectively Manage Engagement for Stronger Influence

A Spotless Newsfeed?

Not April 1… Tide-to-Go will partner with Google Chrome to provide a downloadable extension that will allow users to remove negative content from their social media newsfeed – helping to make more than just clothes a little bit brighter. Source: Tide Digital Advert By S.I. Newhouse School of Public Communications: Social Stain Remover | Ads …

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SEO for beginners free course

Here’s a free and good course on SEO basics. Whether you’re a business, church or nonprofit, you should have some basic understandings of what SEO means to your website and how just a few tweaks can really make a big difference. I went through most of the course and there’s some good info here, especially …

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2018 Social Media Marketing Industry Report by Social Media Examiner

“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to …

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Will you be able to buy items on Instagram soon?

Looks that way. This is potentially huge for small businesses that use Instagram for promotions of their products (I know I follow several boutique accounts promoting everything from pens to knives to stationary)… Instagram just stealthily added a native payments feature to its app for some users. It lets you register a debit or credit …

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Millennials, Boomers, and Marketing

Interesting to note here as well: Millennials face a near-future of heavy automation and artificial intelligence that Boomers did not have to face as they moved into their 40’s and 50’s. Jobs, as we knew them thirty years ago, are becoming rarer. The divide between these two groups will only grow. Perhaps that’s another reason that …

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Bible Domains

When the society — which lists several conservative Christian “founding partners” on the get.bible website — first applied for the rights to .bible, it pledged to provide wide access to “all qualified parties” interested in Bible issues. Soon after acquiring the domain name, though, ABS barred publication of material it defined as “antithetical to New Testament …

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What is Local SEO?

Here’s a good read on the thinking behind “local SEO” and how to implement some of the strategies on your website. We do this for a number of clients when we build or revise their sites, particularly churches and nonprofits (and small businesses) who really depend on local search traffic in fundraising or awareness campaigns. …

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“Why does church marketing fail?”

From Pew Forum’s Religious Landscape Study I recently had a question from a friend who attends a small church with a smaller budget but interested in marketing and outreach their congregation about the pitfalls of church marketing. “Sam, why does church marketing fail?” So with her permission, here’s my response… The reason most church marketing …

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Should I still advertise on Facebook?

Good read about what to do “now” with Facebook advertising… The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. Source: Facebook Advertising: What’s Changing, What’s Not, & What To Do

Moving beyond links

I’ve long argued that “links are dead” (going on a decade now). Some of that was hyperbolic to discuss the need for a better mechanism to derive value or information from one site to the next or from a marketing campaign. It looks like Google might be moving beyond links as well and towards more …

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Don’t fall for lots of likes and retweets

Also good advice for churches and nonprofits doing social media marketing on a shoestring budget: Bots manipulate credibility by influencing social signals like the number of aggregated likes or shares a post or user receives. People see a large number of retweets on a post and read it as a genuine signal of authentic traction …

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