Affiliate Marketing After Coupons

Affiliate marketing as a mainstream channel is something we talked about a great deal in 2006 and 2007 when the industry was largely dominated by either email marketing or coupon marketing.

It has been fascinating to watch the combination of social media and content marketing really transform the paradigm of affiliate marketing from faceless high volume publishers to a more transparent stream of traffic and clicks. That’s been a positive development:

Affiliate Marketing Going ‘Mainstream’ Says VigLink CEO Roup: “Roup adds, ‘[Affiliate marketing] has gone from coupons to content. Though coupon sites were dominating up until a few years ago, what you’ve seen since that time is mainstream publishers, who deal in real content are starting to delve into the affiliate world.’  Huffington Post and Wanelo are among the larger media companies using VigLink products today which, he asserts, ‘proves’ that affiliate marketing is less on the fringes than ever.”

More to the point, the idea that the affiliate chain can include compensation beyond the last-click has been a hot button topic for over a decade now. Roup speaks on that as well:

But we suspect that coupon sites intercept a lot of the value that our publishers are creating and that the coupon site gets the credit. At this point, publishers are not compensated for any click other than the last one. We are working to try and understand that more deeply. Ideally, we would like to compute that value and be able to deliver as promised to the publisher. I wouldn’t say we’re there yet. We are doing some fairly detailed experiments with some merchants though.

It’s interesting to see the notion of affiliate marketing becoming both mainstream as well as realizing the pitfalls of having a core publishing center based on coupling. As the economies and scales of affiliates and performance marketing channels continue to evolve in the next few years (with the steady rise of social media and location based advertising), I suspect we’ll see a very real and solvent affiliate space that need not rely on coupons.

However, what does that look like?

“…parked a big blue box on the rug.”

My favorite line from my favorite episode of Dr Who:

Doctor Who “The Impossible Astronaut” (Episode 6.1) | Planet Claire Quotes: “The Doctor: Mr. President. That child just told you every you need to know, but you weren’t listening. Never mind, though, ’cause the answer’s yes. I’ll take the case. Fellas, the guns? Really? I just walked into the highest security office in the United States, parked a big blue box on the rug. You think you can just shoot me?”

At Least Give a Disclosure, LinkShare

You’d think there would be … I don’t know … a disclosure near and/or at the top of a post on a blog such as MarketingLand clarifying the author’s intended purpose (or at least job) here:

Managing The Migration To A New Affiliate Network: “The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing of the Google Affiliate Network, or you’ve bandied about the idea of switching networks for some time, moving to a new network requires thoughtful, strategic planning. Otherwise, you may find yourself hopping across different networks while you disrupt your brand, sales and publisher relationships.”

Kinda scummy, Scott.

Breaking Up with Google

Great cautionary tale for these early days of cloud computing and new forms of marketing/advertising…

Dumped! by Google : The Last Word On Nothing: “I returned to the Google fold with eyes wide open to my responsibilities as a user. In relationship terms, I am no longer monogamous. I store my data on other servers maintained by providers like Evernote, Dropbox, and WordPress, and the cloud is my standby, not my steady. I’ve swapped convenience for control: I back up my email and what I care about most on physical hard drives.

I’m also back in touch with my first love—spiral notebooks. Unlike Google, they will never come close to containing the world’s information, so no one but me will ever want to access them. And to encrypt my data, I just rely on my handwriting.”

Again, be like the fox.

Harrelson Corps Summer Internship

We’re looking for a great intern or two (or three) to help us out with day-to-day operations of Harrelson Agency, Harrelson Press, Harrelson Racing, Harrelson Autos and/or Thinking.FM.

It’s a fun role for a young person to fill either in our Columbia, SC offices or even virtually if they’re tech savvy enough. Plus, you’ll gain incredible experience and have some great references and lines on your resume for the future.

Here’s the formal announcement but feel free to email sam@harrelson.co for more details or if you have any questions…

“Harrelson Agency and Harrelson Press are offering a joint summer internship for high school or college students interested in design, publishing, and where those two fields intersect. The internship period will run for six weeks beginning July 8, 2013. The pay will be a stipend of $500.

Interns are expected to maintain a professional attitude and work schedule, which includes working remotely, meeting with clients, and individual weekly progress meetings. The internship will include website coding, copyediting, e-book design, and other related services.

Interested applicants should submit a 500-750 word bio and/or a link to your blog or Twitter profile to merianna@harrelson.co for consideration.

Let’s get started!
Sam Harrelson and Merianna Neely”

Harrelson Corps Summer Internship

We’re looking for a great intern or two (or three) to help us out with day-to-day operations of Harrelson Agency, Harrelson Press, Harrelson Racing, Harrelson Autos and/or Thinking.FM. Specifically, we’d like to find folks interested in learning about indy marketing agencies or programming or copy-editing or podcasting or SEO or any combination of those.

It’s a fun role for a young person to fill either in our Columbia, SC offices or virtually (we use FaceTime, Skype, HipChat, Basecamp, Google Apps as backbones) if they’re tech savvy enough.

Here’s the formal announcement but feel free to email sam@harrelson.co for more details or if you have any questions…

“Harrelson Agency and Harrelson Press are offering a joint summer internship for high school or college students interested in design, publishing, and where those two fields intersect. The internship period will run for six weeks beginning July 8, 2013. The pay will be a stipend of $500.

Interns are expected to maintain a professional attitude and work schedule, which includes working remotely, meeting with clients, and individual weekly progress meetings. The internship will include website coding, copy-editing, e-book design, and other related services.

Interested applicants should submit a 500-750 word bio and/or a link to your blog or Twitter profile to merianna@harrelson.co for consideration.

Let’s get started!
Sam Harrelson and Merianna Neely”

And You Will Have a Window in Your Head…

Google’s announcements at its IO conference this week remind me of my favorite poem…

And you will have a window in your head.
Not even your future will be a mystery
any more. Your mind will be punched in a card
and shut away in a little drawer.
When they want you to buy something
they will call you. When they want you
to die for profit they will let you know.

In a world of anticipatory “search”, be like the fox indeed.

Printing from My iPhone and iPad

I love my Epson XP-400. I picked mine up at Best Buy but you can find them on Amazon (linked) for about the same price of $70.

It’s not a fantastic picture printer, but for crisp documents or archives or tickets etc, it’s all I need for my home office and our Harrelson Corps office.

The biggest benefit is that for $70, we can print straight from an iPad or iPhone just by connecting the printer to the wifi network in the office. It’s magical to print a document or contract from your iPhone in five seconds.

Secondly, with the printer’s support for Google Cloud Print (takes about 2 mins to setup), you can print any Google Doc (from a laptop or device) from anywhere in the world as long as you’re logged in to a Google account or domain (harrelson.co in our case). That’s awesome.

We don’t print a ton of things at Harrelson Corps, but having the ability just to tap a button on the iPad and make it happen makes me feel like I’m finally living in the future.

Highly suggest.