Merkle Taps Alterian for Email and Online Marketing

Alterian is a provider of software for analytics and lead integrated marketing.  According to their press release, the goal of their software platform is to make it cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single …

Merkle Taps Alterian for Email and Online Marketing Continue Reading >

MediaWhiz Buys Text Link Ads

Big week for MediaWhiz. Last night in NYC to celebrate ad:tech, MediaWhiz threw a poker tournament. Today, it was announced that they’ve acquired Text Link Ads. Was this a good buy for MediaWhiz? Where are they looking to move with this buy? Text Link Ads doesn’t use “no follows” for their links, which has given …

MediaWhiz Buys Text Link Ads Continue Reading >

Turn Network – Future of CPA Networks?

Techcrunch features the new Turn CPA network, which is launching with 18 million in venture capital. What is interesting about the new network is its approach on CPA and a growing trend “up the food chain” of utilizing CPA but doing so in a more automated fashion (think BrightRoll or RightMedia). One thousand advertisers are …

Turn Network – Future of CPA Networks? Continue Reading >

News of the Day: Google Print Ads in Newspapers

Along with the start of a very crowded ad:tech NYC today, the online marketing world is buzzing with news of Google’s print ads program. According to BusinessWeek, the most notable part of Google’s print program is its size and scope at launch… Google Print Ads is notable for both the number of newspapers that have …

News of the Day: Google Print Ads in Newspapers Continue Reading >

Google Brooooad Search – Response from Rimm-Kaufman

George Michie, VP of Client Services at The Rimm-Kaufman Group, has sent me a detailed and illuminating response to a previous post where I questioned some of his conclusions about Google’s AdWords Broad Match. Thanks for the bak-and-forth, George! Let us know what you think of the issue in the comments. “Brooooooad match as you …

Google Brooooad Search – Response from Rimm-Kaufman Continue Reading >

Wayne Porter Offers Robert Scoble a Monkey Phone Call

Here’s the plot summary: Yesterday on the Weekly Insight Podcast, there was a discussion of a Monkey Phone Call that Microsoft MVP and Google VIP Wayne Porter had sent my way. He then hatched the plan to send one to Robert Scoble because we were discussing LinkedIn and I brought up Scoble’s infamous post on …

Wayne Porter Offers Robert Scoble a Monkey Phone Call Continue Reading >

BrightRoll Launches With Contextual Ads in Video

With $1 million in funding, BrightRoll (formerly PostRoller) has launched and is seeking to carve out a niche of contextual ad serving by making use of networks of various sites. While this is not particularly a new concept (see BlipTV or Streetfire or Magnify), BrightRoll has attracted huge media players such as MetaCafe. The main …

BrightRoll Launches With Contextual Ads in Video Continue Reading >

Google’s Broooader Search – Harming Advertisers and SEM PPC Economics?

Alan Rimm-Kaufman is a brilliant analyst (even has a PhD in Operations Research and Statistics and is a fellow Yalie… boolah boolah). However, I disagree with my fellow bulldog on some of the conclusions he makes about Google’s expanded search algo’s. I see those algo’s rapidly using the AI tech that Google has been developing …

Google’s Broooader Search – Harming Advertisers and SEM PPC Economics? Continue Reading >

ValueClick Attracting VC Attention with High Earnings

ValueClick continues to draw attention for its higher than expected earnings last quarter.  It’s shares have jumped more than 15% already.  When will the VC’s start coming and will a bigger fish be making a move soon?  Too early to tell, but we’ll keep our eyes open… Not in the betting mood on the market, …

ValueClick Attracting VC Attention with High Earnings Continue Reading >

Marketing Sherpa Acquired by MEC Labs Group

Content king/queen/monarch MarketingSherpa has been acquired and I can’t say enough about Anne’s hard work in making this happen.  The MarketingSherpa team is a class act and has always been (and will continue to be, I’m sure) a great resource for those in online marketing or affiliate marketing.  With over 200,000 readers and 700 case …

Marketing Sherpa Acquired by MEC Labs Group Continue Reading >

Affiliate Marketing Mashups?

Mashups have revolutionized the social web by freeing up access to services and allowing publishers to have a stake and claim in the chain of interaction with a merchant besides just passing on eyeballs or qualified leads.  It’s inevitable that CPA affiliates begin to use mashups.  SuperAff.com has a nice post today on the subject… …

Affiliate Marketing Mashups? Continue Reading >

Google Goes After Affiliate Middle Section

Google continues to up the ante in the publisher/advertiser relationship, and their newest project is yet another flanking move aimed at tightening the grip on the otherwise unruly online advertising market. This transcends CPC and heads straight into the backend of the CPA crowd. The only question is, will Google continue to innovate/renovate in this …

Google Goes After Affiliate Middle Section Continue Reading >

Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science

Gibbs brings more than seven years of online advertising experience to this role. Immediately prior to Revenue Science, Gibbs held the position of director of strategic national accounts at ValueClick Media where her responsibilities included establishing relationships with large brand and top online marketers. Previous to her position with ValueClick, she served as vice president …

Former Dir of Strategic National Accts at ValueClick Moves to Revenue Science Continue Reading >

Impression Fraud is a Problem

Does your program rely on search for attracting new affiliates, customers or traffic (most likely, it does)?  Then you need to be aware of “impression fraud”… What is Impression Fraud? Does it ever end? This has been a problem since day one with Google’s yield mechanism, but luckily, when you’re bidding on 25 million keywords …

Impression Fraud is a Problem Continue Reading >

Scroll to Top