facebook Archives - Page 12 of 14

Google Dominates, Facebook Rises and Apple Snores

Sam Harrelson on June 13, 2013

Impressive stats from Google as reported in a new eMarketer study…

Google Takes Home Half of Worldwide Mobile Internet Ad Revenues – eMarketer: “Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars spent globally, according to eMarketer’s first-ever figures on worldwide digital and mobile advertising revenues at major internet companies.”

Equally impressive is Facebook’s growth from a non-existent program in 2011 to having a small-but-significant chunk of mobile ad revenue in 2013 and beyond.

We’ll see if that holds as more competitors such as Twitter and Pandora (I did a double take there as well, but click through to see all the stats) continue to climb.

It’s no wonder why Apple wants to get into the mobile ad game.

Pinterest Gets Analytics

Sam Harrelson on March 12, 2013

Pinterest has announced their iteration of web analytics for bloggers, businesses and groups with a verified website in the profile of the popular sharing service:

Introducing Pinterest Web Analytics – Pinterest Blog: “Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting. Today, we’re pleased to announce Pinterest Web Analytics, a first step towards doing just that. Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.”

Getting your website verified by Pinterest is a pretty painless and straightforward process involving dropping some code into the header of your site.

Most interesting is the ability to see stats on not just your pins but also repins as well as impressions and clicks. This should make many of the marketers and businesses that have been eyeing Pinterest but not sold on the platform because lack of analytics happy.

This isn’t a good thing for sites such as PinReach that have sprung up to fulfill the need for analytics and insight into Pinterest trends. However, much like Twitter’s once flourishing API coral reef (still a great post six years later), these sites can become interesting platforms to dig deeper or look at other types of social engagement outside of what Pinterest itself offers.

Pinterest is definitely upping the social media involvement ante with businesses as it continues to scale its user base and explore areas of monetization and ad serving in a different path than either Twitter or Facebook.

Instead, look to LinkedIn and Twitter for further innovation in the social networking monetization space.

Chosing Your Services and Apps Wisely

Sam Harrelson on December 27, 2012

Sounds like Chris and I went on a similar journey of finding better apps to do what we do:

Goodbye ubiquitous digital service | Chris Webb: “Over the past months I’ve been transitioning away from a number of the digital services and apps I use. Honestly I didn’t set out to do it, rather it has become a snowball effect that started with one service I hated using and has led to an almost meditative evaluation of my digital workspaces and the way I interact with the technologies that are intertwined with my existence.”

Like him, I’m now using apps like:

Pinboard for anti-social bookmarking
Fever for RSS reading
Mint for stats and clicks
ThinkUp for self-installed social analytics
Hosted mail rather than GMail etc.

All of those are apps I’ve paid for (except ThinkUp which is open source) and all (except Pinboard) are hosted on my own server (mail is downloaded via POP). Of course, I have to rely on the internet provider I use etc but I know where my data resides and I feel better knowing who has access, how it’s being used etc.

I don’t think the “bring it all back home” movement is going to ever catch up to the “throw it all into Facebook’s garden” mindset, but it’s great to read about others making similar choices with their attention and data.