What is the Job of Social Logins on Your Site?

I wish Craig would have included his sources for which research he cites here… Should You Use Social Login’s?: “Wondering  which social logins are the most popular option among users? Well, according to research, 42 percent of social logins use Facebook while the remaining alternatives are fairly equally distributed among Yahoo, Paypal, Google and others. […]

More on Like-Jacking and Quality Traffic

Last week I posted about the rise of “Like-Jacking” on Facebook and why digital literacy is so important. The WSJ covers the issue this morning as well… Spam Finds a New Target – WSJ.com: “A common social-spam attack on Facebook, known as “like-jacking,” involves duping users into clicking on an image that looks as if […]

Why Freemiums Aren’t the Future Path

Interesting piece by Tac Anderson on the concept of Path as an Upstream Social Network (USN below) compared to traditional networks like Twitter and Facebook which he terms Downstream Social Networks (DSN below) and how USN’s could affect the engagement of marketers with lucrative data-rich networks: What Path Teaches Us About The Future of Social […]

Facebook Like-Jacking and Need for Digital Literacy

Interesting: Criminals Used Affiliate Marketing Sites in Majority of Facebook Scams in 2011: The vast majority, or nearly 74 percent, of Facebook attacks in 2011 were designed to lead users to fraudulent marketing affiliate and survey sites, the report found. Affiliate marketing was a “rich source” of income for scammers, according to Amir Lev, CTO […]

AIM Mail Widgets: Webmail Finally Growing Up

I logged into my AIM mail account today. That’s not something I do frequently. However, if these new widgets I found waiting for me are any indication of future development, I may be giving AIM (how about AOL Mail?) a second look. AOL is famous for having been a walled-garden portal in the past. However, […]

Leveraging Social Media in Affiliate Marketing

I’m doing a solo presentation on the Sunday of https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit East in Boston about how to use “social” media in the context affiliate marketing. My opening line is “you probably know of and maybe use Facebook, Twitter, MySpace, FriendFeed, Google Reader and Ning, but you are probably using them wrong if you’re connecting them […]

Google’s Friend Connect and Long Tail Marketing

This is interesting. Basically, sometime tonight you’ll be able to grab a snippet of code and install it on your site/blog allowing you to combine that site with your activities in various social networks… Google Press Center: News Announcement: “Websites that are not social networks may still want to be social — and now they […]