Google Shopping Gift Guide and Importance of Trending vs Popularity

Sam Harrelson on December 4, 2020

Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging.

The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for more exposure and likes (and follows) are the ones that are trending but not necessarily popular.

So, if you’re looking for some fun market research in your business’ sector, don’t pass up these sorts of insights:

  • Monitors and headsets with microphones both saw 450%+ spikes in searches.

  • Searches for streaming increased 33% this year.

  • Searches for ring lights are at their all-time high, as they provide ideal lighting for video recordings and meetings.

The Google Shopping Gift Guide provides a helpful list of products rising in popularity based on Search trends in the US.

Source: Google Shopping Gift Guide

TikTok and WordPress Integration

Sam Harrelson on December 4, 2020

I’ve had a few people reach out to ask me if there’s a way to integrate TikTok with their WordPress site… so I recently did some research and testing and this is the plugin I’d recommend:

TikTok Feed is premium WordPress plugin to create stunning gallery of TikTok videos for any user, hashtag/challenge, Music or Trending feed.

With 40+ shortcode options to adjust the feed to suit your need, the plugin comes with interactive shortcode generator tool to play with and preview the output with the changes.

Source: TikTok Feed – WordPress Plugin by WPPressPlugin | CodeCanyon