tiktok

TikTok and WordPress Integration

I’ve had a few people reach out to ask me if there’s a way to integrate TikTok with their WordPress site… so I recently did some research and testing and this is the plugin I’d recommend:

TikTok Feed is premium WordPress plugin to create stunning gallery of TikTok videos for any user, hashtag/challenge, Music or Trending feed.

With 40+ shortcode options to adjust the feed to suit your need, the plugin comes with interactive shortcode generator tool to play with and preview the output with the changes.

Source: TikTok Feed – WordPress Plugin by WPPressPlugin | CodeCanyon

Instagram’s New Home Screen and Importance of Reels

Today we’re announcing some big changes to Instagram – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love.

Source: Introducing a New Home Screen for Instagram

Instagram’s new layout announced today isn’t a massive overhaul and most people will probably adjust just fine… but the inclusion of Reels as a separate tab is super interesting and yet another way that Facebook and Instagram are looking to capture some of the virality and buzz around TikTok.

There’s not much conclusive data on Reels’ success or adoption so far (released back in August), but it is notable that it now has its own tab in an interface that hundreds of millions of active users visit daily (or hourly depending on your demographic).

Shopping also gets its own tab. Again, like the talk late in the summer about how Wal-Mart was interested in acquiring TikTok due to its ability to be a platform for e-commerce, Instagram is making it easier for users to make direct purchases from their app rather than the janky “link in the bio” workaround we’ve been using for years. I know I’ve personally made a few impulse buys of new camping gear or knives (looking at you, Smoky Mountain Knife Works) because of an Instagram Story or pic.

But take note that the landscape is changing ever so slightly from Instagram (and TikTok) being places of consumer-generated content to consumer buying and selling. That will continue, especially as we all hunker down in our homes this winter to avoid Covid outbreaks.

About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China.

Source: Microsoft working with Walmart on TikTok deal – Axios

One of the main reasons TikTok has taken off with influencers, soccer moms, niche businesses, and aspiring dance stars here in the US is that it “feels” like an indie app that isn’t owned by Facebook or Google.

TikTok very much has that Instagram feel from about 2013 (I remember when an 8th grader first showed Instagram to me and explained why it was so much better than Facebook or Twitter and wasn’t owned by a big company).

With the ongoing speculation that Oracle is somehow involved in the attempts to acquire TikTok from the Chinese company ByteDance at our current administration’s behest, the CEO resigning last night, and now the two COOLEST brands in the United States… Microsoft AND Walmart!… I just don’t see how TikTok retains that feeling. Especially if this odd consortium of mega-companies turns it into an “e-commerce app for creators and users.”

I think we’ll look back on this period a few years from now and use it as a cautionary tale for huge companies looking to make a play in a hot space.

Yes, there are some previous examples of successful transitions for creative-focused apps and services that kept the mojo after being gobbled up, such as when Google acquired YouTube for $1billion in the mid-2000’s. But then, Google wasn’t quite the behemoth it is now, and YouTube sorely needed the backing of a Google to stay on the web given the legal and logistical load it was rapidly taking on. But then consider services like Flickr or Tumblr that had a diehard communities before being subsumed into the Yahoo! debacle and mismanaged into oblivion.

All that to say, I don’t see how Oracle / Microsoft / Walmart pulls this off and pivots TikTok into a successful “Made in America!” platform while keeping the hotness of the app.

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