vine

Vine’s Loops and Impact on Social Media Marketing

https://vine.co/v/MFTr7DiMjaQ/embed/postcard//platform.vine.co/static/scripts/embed.js Vine is Twitter’s 6 second short video sharing social network that allows users to capture short videos that loop when viewed. Like Instagram, Vine is an app and the main experience is via mobile rather than the traditional desktop web. Accordingly, Vine is insanely popular with certain demographics (predominately teens – 24 year olds). It’s rather addicting and companies have caught on. Agencies have even been set up around the idea of “microcontent” marketing. However, …

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Instagram Videos Get More Brand Engagement Than Vine

Interesting… How does Instagram video stack up with Vine? | InsideFacebook: “Some findings, studied among the Interbrand 100 from June 20 to 26: Instagram videos are being used by twice as many brands, and more videos are being posted. Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos, suggesting brands should focus more time and energy on them.” Instagram is the older company of the two, so brands were already familiar with …

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