viral marketing

Instagram Videos Get More Brand Engagement Than Vine

Interesting… How does Instagram video stack up with Vine? | InsideFacebook: “Some findings, studied among the Interbrand 100 from June 20 to 26: Instagram videos are being used by twice as many brands, and more videos are being posted. Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos, suggesting brands should focus more time and energy on them.” Instagram is the older company of the two, so brands were already familiar with …

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Content Is King In Marketing

Coca Cola’s marketing agency (evidently) has a magnificent video on their content strategy for the next 7 or so years: It’s an in-depth look at what Coca-Cola wants to do to grow its content marketing strategies over the next couple of years and leverage the idea of storytelling via social media. Rather than try and dominate by doing everything themselves, CC also wants to use consumer stories to drive their brand success. The video also …

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