Content Is King In Marketing

Coca Cola’s marketing agency (evidently) has a magnificent video on their content strategy for the next 7 or so years: It’s an in-depth look at what Coca-Cola wants to do to grow its content marketing strategies over the next couple of years and leverage the idea of storytelling via social media. Rather than try and […]

Google Embraces Content Marketing on YouTube

Using content that you create inside of your businesses marketing efforts is becoming so important for real success and reach on the social web. Whether it’s graphs on Facebook, pictures on Instagram, snippets on Vine or (especially crucial) videos on YouTube, your business should be creating engaging and creative content. Google understands this and is […]

Why Content Is Important for Your Marketing

Whether you’re creating unique content or curating existing content into forms that your viewers/users/readers will find relevant, having some notion of a content development strategy is essential to doing successful business on the web going forward. The PR World’s Play For Content Marketing Clout – Holmes Report: “I just cannot envision how any organisation cannot […]