Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years.
Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed is still the bulk of $$ for Facebook).
It’s hard to earn back users once young people start leaving, as Friendster and MySpace found out.
The social media landscape in which teens reside looks markedly different than it did as recently as three years ago. In the Center’s 2014-2015 survey of teen social media use, 71% of teens reported being Facebook users. No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat.
In 2018, three online platforms other than Facebook – YouTube, Instagram and Snapchat – are used by sizable majorities of this age group. Meanwhile, 51% of teens now say they use Facebook. The shares of teens who use Twitter and Tumblr are largely comparable to the shares who did so in the 2014-2015 survey.
My opening line is “you probably know of and maybe use Facebook, Twitter, MySpace, FriendFeed, Google Reader and Ning, but you are probably using them wrong if you’re connecting them with your affiliate program…”
I’ve got a rough sketch of how the rest of the hour will go, but I’d like to make sure I cover the bases you’d like covered. So, comment (or email, call, twitter, etc) below and let me know if there’s anything specific you’d like to hear about using social media in an affiliate program.
(This Session is Open to Full Conference Pass Holders Only)
This session helps affiliate marketers, networks and merchants recognize the power of adapting and adopting social media platforms into their programs for increased traffic, conversions and profit.
* Sam Harrelson, Director of Performance Marketing, Motive Interactive”
For instance, I’ve got close to 2,500 people following me on Twitter and the platform provides a nice stream of passive and active traffic (when Twitter is up). However, I don’t just throw affiliate or even site links up to get that traffic. There are very specific and practical steps that you can take to be a productive part of a community like Twitter and still derive benefits.
This is interesting. Basically, sometime tonight you’ll be able to grab a snippet of code and install it on your site/blog allowing you to combine that site with your activities in various social networks…
Google Press Center: News Announcement: “Websites that are not social networks may still want to be social — and now they can be, easily. With Google Friend Connect (see http://www.google.com/friendconnect following this evening’s Campfire One), any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming — picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.”
Here are some of the more “long tail” implications of Friend Connect:
“Google Friend Connect is about helping the ‘long tail’ of sites become more social,” said David Glazer, a director of engineering at Google. “Many sites aren’t explicitly social and don’t necessarily want to be social networks, but they still benefit from letting their visitors interact with each other. That used to be hard. Fortunately, there’s an emerging wave of social standards — OpenID, OAuth, OpenSocial, and the data access APIs published by Facebook, Google, MySpace, and others. Google Friend Connect builds on these standards to let people easily connect with their friends, wherever they are on the web, making ‘any app, any site, any friends’ a reality.”
And here are the immediate benefits possible:
Without requiring coding experience, Google Friend Connect gives site owners a way to attract and engage more people by giving visitors a way to connect with friends on their websites.
Drive traffic: people who discover interesting sites can bring their friends with them, and can opt-in to publish their activities on those sites back into their social network, attracting even more visitors.
Increase engagement: access to friends and OpenSocial applications provides more interesting content and richer social experiences.
Less work: any site can have social components without hiring a programming team or becoming a social network.
I see this as the culmination of the widget craze that swept the online world in 2007 and a way to start bringing in tangible benefits for website owners and bloggers. In other words, the more efficient back-and-forth between social networks and sites/blogs will only increase traffic and exposure for both (if the person behind them is interesting, relevant or adds something to the viewers’ lives).