Here We Go Again (Moving to Tumblr)

After Posterous’ non-cool move with affiliate links, I’ve decided to move my blog over here to Tumblr.

I’ve had this blog on then a self-hosted WordPress plan for a long while then over to Posterous, a few static page iterations and now here on Tumblr.

I’m tired of moving it, so let’s hope this one sticks. Based on Tumblr’s past moves, they seem to be in this business for more than just quick bucks or exponential (spammy) growth.

I like that.

So, we’ll see.

Now I just need to figure out how to get all that content off of Posterous and over here. Looks like it might take some API spelunking.

Fatherhood and Teaching

I have found that one of the most difficult things about being a high school teacher is being a high school teacher with two small children. It’s not that having two small children makes it harder to get work done at home, which they do, or that my teaching and coaching keeps me away from them more than I would like, which it does. Those aren’t really difficulties as much as they are inconveniences. No, the thing that makes this job difficult for me is seeing all of the possible outcomes for my children.

Such a great post that sums up many of the feelings I’ve had about being back in the classroom again this year…

This is the first year I’ve been a teacher since having children. Now that we have #2 (2 girls… ahhh! and no, her name is not Commander Riker, although that would be awesome) on the way, I’m sure this feeling of anxiousness about the future of my children will only amplify.

I just daily try to keep in mind the lessons I learn and observe from the many good parents of my students as I navigate this utterly terrifying and always wonderful world of fatherhood.

Old News in the Classroom

The News Archive Partner Program provides a way for Google and publishers and
repositories to partner together and make historical newspaper archives discoverable
online. As part of Google News, the News archive search function provides an easy way
to search and explore historical archives.


I’ve used this feature a couple of times in the past week with my 8th graders… they did seem to really enjoy seeing historical newspapers presented this way.

I remember being so excited to find a copy of a “moon landing” paper from ’69 at an antique shop when I was high school, so I had to buy it.

Funny how some things never change.

Anyway, this is a great resource for teachers in all areas/grade levels.

Commission Junction Affiliate Network Affiliate Managers

Commission Junction, or CJ, is the largest of the major affiliate networks out there. If you are looking to launch a new affiliate program on CJ, or currently have one, it’s imperative that you have good affiliate managers in place. Merely having a program live on CJ is not enough to guarantee your affiliate program will perform like it should. You need excellent affiliate management in place to work with the affiliates and make sure their every need is taken care of. Proactive affiliate management is the best way to increase the affiliate participation level in the program, and therefore the revenue it produces. Having knowledgeable affiliate management help to increase sales because more affiliates have a chance of producing, once worked with. Make sure to have really good affiliate management in place when you run a CJ program to ensure your affiliate program will reach its fullest potential!

Blog Outreach: 8 compelling reasons why you should be doing it now

Blog outreach involves communicating with bloggers to engage their audiences with your message. Bloggers are online influencers, and the best of them are prolific writers with a dedicated readership. Bloggers value relationships and will respond well to companies and individuals who reach out to communicate with them and do it the right way. Until recently it was innovative, at this point it is a necessary part of any ongoing marketing or public relations campaign.
Blogger outreach can be as simple as getting them to review your product or as involved as building an extended relationship with bloggers in your field that you can consistently give stories to and get feedback from.

1)Increase Sales- Good product reviews on the right blogs will lead to more sales from that blog’s readers. There are respected blogs in every field and thousands of readers who use the web to research their purchasing decisions-
2)Increase traffic- A review on a blog that ranks well in search engines is a powerful and effective way to increase search traffic. Since the reader is already online, they are just one click away from your product, a huge advantage over a product review in printed media.
3)Improve Search Engine Ranking- More links to your website will increase the search engine position of your site. This will help people find your product online directly through search engines.
4)Lead the Conversation- If you are not leading conversation in your subject area someone else will be. By reaching out to bloggers, you can start the conversation and make sure you are there to comment, respond and take part in whatever direction it goes.
5)Build Relationships- Reaching out to bloggers will help you build a relationship with the online influencers in your market- and that will add value and presence for your company in the online space.
6)Valuable Feedback- Engagement with your audience will lead to useful feedback for your company. If you are reaching out to bloggers, you will certainly get feedback from them. Even more important, you will get the extended feedback and exposure from their network through social media channels and blog comments.
7)Get the Jump on Competition- You should be building relationships with the blogging community before your competitors do. The online community knows what companies “get it” and who is good at
8)Follow Your Own Lead- If you have read this far you already know you need to do blogger outreach. You are getting guidance from a blog right now- the people you need to reach will do the same.
No matter your reason or duration, understand that blogger outreach is building a relationship. Bloggers respond well if you communicate with them as individuals, not to being on an impersonal mailing list. It’s best to learn something about their blog before contacting them and have a good idea of what they write about and their perspective.

Murray Newlands on blog outreach.