Anik from Affiliate Classroom lays out Affiliate Clasroom’s involvement with the PMA in a blog post this afternoon…
What Exactly Is Affiliate Classroom’s Role In The PMA?: “Basically AC has no special rights reserved for us in this organization. No one from Affiliate Classroom, including Rebecca, is on the Advisory Board.
…Herein began the controversy…”
Hopefully, this will dispel some of the unproductive conspiracy theories that are floating about.
This is something that needs to happen for the affiliate marketing industry with as much involvement as possible. People succumbing to bullying and peer pressure to not get involved is a sad state of affairs. Hopefully, this process will continue to involve a wide swath of people, ideologies and agendas as we move our industry forward.
I saw a few tweets coming in and then Jangro posted the press release… I’m still trying to grok this (that word is acceptable here) but will share some thoughts soon.
We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.
Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.
As noted in earlier communications, DoubleClick Performics’ Search operations are being spun off and sold to a third party. While many advertisers have relationships with both DoubleClick Performics’ Affiliate and Search, there have always been separate account teams and product-specific specialists servicing clients’ search and affiliate programs. These teams remain intact. While the formal separation will occur when the Search business is sold, the businesses are functionally separate today.
We are proud of what we achieved as Performics and this name change signals a new milestone. Google provides world-class resources and enables us to continue to attract the best talent to support our advertisers and publishers. Now as part of Google we have an exciting and unprecedented opportunity to advance our industry. We remain committed to ensuring you receive the quality service you have come to expect from us.
We appreciate your business and look forward to doing great things together.
Group Product Manager
Google Affiliate Network
Validation? Market consolidation? Same old same old? Industry clean up due to the invisible hand of the free market?
I noticed from one of brianlittleton‘s tweets that ShareASale is putting together an “open source” PPC policy creation template…
Open Source the PPC Policy Creation – ABestWeb Affiliate Marketing Forum: “One of the things that we will be doing is providing a list of things that a Merchant should and must consider when generating a ‘good’ PPC policy. For example, some Merchants consider things like their ‘domain name’, or ‘TM’, but don’t consider that same word in conjunction with another term such as ‘special’ or ‘vs. a competitor’ …
So – I am here offering and asking for a collaborative effort to generate a template/wishlist/helpsheet for Merchants who want to generate a policy.”
Lots of great stuff going on in that thread at ABW and it’s awesome to see a network reaching out to both affiliates and merchants in such a manner. Go over and participate if you have thoughts on the issue (and who doesn’t?!).
“The June 25, 2008 episode of Affiliate Thing was missing Lisa, who was still celebrating her LinkShare Golden Link Award win.
Sam Harrelson filled in to chat about the LinkShare Symposium and Golden Link Awards, which just took place in New York City.
Shawn and Sam Harrelson also chatted with Jonathan Van Clute, one of the favorites for the upcoming Top Affiliate Challenge reality show.
They also talked about what’s going on with the Performance Marketing Alliance, some cool WordPress plugins, and how all your business are belong to Google.”
Even though Lisa pwns my AffiliateThingness, it was still a fun show. I think that makes for my 7th appearance, so I’m on my way to the 10 Timers club (the current 5 Timers Club consists of Jim Kukral and I… maybe Jangro?).
Yes, she did say it. Evidently it went over pretty flat. More people need to listen to GeekCast, dammit!
Congrats again to Lisa AND Jangro. My wife thinks Scott is my most normal “internet friend” if that means anything (which it does). We give you lots of heck on the show, Jangro… but we do love you and you’ll always be the fifth Beatle in my book.
Second, this year’s Linkshare awards event was made possible by the live tweeting of people like Missy Ward, Stephanie and Lisa P. That was a tremendous service and all of us following you thank you three for doing that. It’s amazing to me how events like the Linkshare awards take on more of an industry wide communal feeling because of something like Twitter. Now, just fast forward a couple of years into the future when we all have live streaming video capabilities on our phones and we’re live broadcasting from events like that (or is that even kosher?).
Nevertheless, boundaries are falling and Twitter has become a big hammer between that wall of attendees and remote viewers who wish they could be there.
Third, Shawn, Lisa, Jim and I made a friendly wager on this week’s GeekCast regarding the results of the Linkshare awards. Needless to say, I won (since I clearly know more about the industry than the others on the show):
Below are the picks each of us made, as well as the winners (in yellow).
* Jim: 8 for 14
* Lisa: 7 for 14 * Sam: 9 for 14
* Shawn: 5 for 14 “
So, it looks like free drinks for me in Boston on behalf of the other GeekCasters. OR, if you’d like to get tons of exposure for your business, you can sponsor GeekCast for that evening and we’ll mention you a few dozen times during a live taping. Get in touch with any of us if you’re interested. Great chance to get your name out there!
And of course, thanks to the Linkshare team for putting on what sounded like another great event.
Just got an email from PMG saying that Angie Seaman had come on board there. Angie is a great affiliate manager and I had the pleasure of working with her for a while at Kowabunga…
Paulson Management Group would like to welcome Angela Seaman to our PMG Team of affiliate managers – Angela Seaman comes to us from Kowabunga where she was the client services director working on accounts such as several Fortune 500 companies like Microsoft, Yahoo and CNET.
Angie is the recipient of an honorary affiliate management certification from AC Classroom in 2008. To View all of the PMG team members please visit our about us page here.
Originally, I stated that I wasn’t going to get involved with the Performance Marketing Alliance on GeekCast.
I was nominated for the formation advisory board and originally thought I would probably decline as I said on GeekCast. However, I changed my mind on Thursday night after some very good conversations, including one with my very wise wife (who has nothing to do with affiliate marketing, but has been to an Affiliate Summit).
I’m working to be the change I want in the world… are you?
This is the sort of involvement that a lot of people from ABW in particular have been asking for in terms of what sorts of issues the PMA might address within the realm of affiliate marketing. Hopefully, issues like ethics, merchant communications, etc will also be addressed there in the coming days and weeks as the PMA moves into its formation stages.
@billykay An aff group w/in PMA would have so much more clout, could decide on issues that the larger group needs to tackle etc.
It seems to me like the PMA conversations across the wide spectrum of affiliate forums like ABW, blogs like ReveNews, etc have moved to the next level. That is a good sign for the possibility of the alliance both having a life and being beneficial to all ranges of affiliates.
There are lots of us who have some involvement with the world of affiliate marketing who find the sort of marketing you describe later in your post just as sketchy as you do (and should).
I’m an affiliate marketer, social media early adopter and a longtime Twitter user (since ’06) and don’t think I fit the description you make. John Reese and I got into it last night on this topic at Andrew Wee’s blog.
All of my affiliate stuff (as well as 99% of the people I know in affiliate marketing) is consumer related, not B2B ebooks and rarely, if ever, promoted on any of the myriads of social networks I belong to.
There’s a big gap between the B2B “affiliate” marketers and the B2C variety.
Just this morning, I was in bed watching my favorite program on TV (and about the only thing I watch on TV these days), MSNBC’s Morning Joe. There was a fascinating exchange between show pundit Pat Buchanan and economist Jeffrey Sachs on the topic of energy independence and offshore drilling. Sachs fired back against Buchanan’s typical conservatism (and nativism) with clear and coherent points about the future of energy production and our planet.
At the end of the segment, Joe Scarborough mentioned Sachs’ new book, Commonwealth. I knew then that I had to have it. So, I reached over to the bedside, grabbed my Kindle and about a minute later I was reading the book on the same device that I had read half of another book just a few hours ago.
The only part I disagree on is the “Kindle is a woman’s device” part because most of the top selling Kindle books are on an Oprah list and non-techy. The same can be said for the NY Times Top 10 list (or any top 10 book selling list). Heck, I’m a geek and I don’t read tech or business books. There are plenty of history and political books in the Kindle’s top sellers list which traditionally skew male as well.
Head over and read his thoughts. You just might want a Kindle yourself.
“Now, with the blogs, you can share your thoughts with up to 10 people.”
This is my 1,000th (published…a few dozen never saw the light of day, thankfully) post on CostPerNews.
CPN went live on Nov 1, 2006 and I had no idea where it was going (and still don’t). 19 months later (at an average of 52 posts a month), we’ve hit the magic 1k mark.
I knew in October of ’06 that I wanted to have a place where I could write as frequently or infrequently as I wanted and cover the emerging web2.0 space and the connections I was (and still am) seeing with traditional affiliate marketing. I came up with the name while mowing the lawn that Fall and ran inside to register the domain before I forgot. Luckily, I didn’t forget.
I can honestly say that this little blog has been the most important vehicle for my own personal brand and business, helping me to get into doors that wouldn’t have been opened otherwise and helping me to get to know some pretty incredible people along the way. If you’re wondering if you should start a blog, take it from me… yes.
So, thank you for being there and listening to my crazy ramblings about Twitter and Tumblr and RSS and open source over the past couple of years. I’ve sold this blog, quit this blog (twice), re-acquired this blog and redesigned it (at least 10 times). And here we are again.
I’ve grown a lot with this place and I look forward to growing even more with the next thousand posts.