Huh? What’s that you say? You enjoy the conversations, content and growing community and you’d love to help contribute to making Cost Per News a reality every day but don’t want to pay the high monthly fee for advertising here? I hear ya. That’s why I’ve launched www.costperlove.com. There’s a link in the sidebar over … Continue reading Cost Per Love
The already-happening yet next evolution of online marketing will be based on a hybrid CPA metric that backs out to a mutually acceptable CPC rate for both publisher and advertiser. This is beginning to happen on the social platforms and will only escalate in 2007 as CPC and search continue to move farther apart from … Continue reading Hybrid CPC Models Will Emerge in 2007
I’ve spent a good deal of time this week making some serious back end and infrastructure improvements on the site. You won’t notice most of the changes, but the site will load much quicker and some of the flexibile width image problems people were having in IE7 (which they deserve for using IE7) have been … Continue reading Major Overhauls
Jeff Doak and Jeff Molander have raised interesting questions of branding and affiliate marketing’s place in defining brand channels in the comments of the post below on Twitter. If what I’m saying about controlling your brand is correct, then the best bet for all media companies is to have their own fully branded distribution channel … Continue reading Can YouTube Work With Affiliate Marketing?
Based on the uber-excellent conversation going on in this thread below, a few of us, at the behest of Brian Littleton’s helpful suggestion, have decided to do a series of posts based on web2.0 program adoption in affiliate marketing. I’m sure most of you wouldn’t want to spill the beans on how you are using … Continue reading Can Twitter Work With Affiliate Marketing?
The internationalization of online media continues. Advertising Age reports that: Publicis Groupe, the fourth-largest agency holding company, will acquire Digitas for $1.3 billion, Publicis said in a statement. Paris-based Publicis will pay Digitas shareholders $13.50 for each share. Both boards have unanimously approved the offer, the statement said. Additionally, ValueClick, 24/7 Real Media and aQuantive … Continue reading Digitas Acquired by French Publicis; Other Online Media Stocks Soar
Wayne Porter has posted some ground rules for including the virally spreading blog tag game on a ReveNews post. To all Revenews Bloggers who want to post on the latest Tag Meme- we think the meme is wonder, beneficial and useful BUT WITHOUT APPROPRIATE CONTEXT OR GOALS- it is NOT APPROPRIATE AT REVENEWS. Porter’s post … Continue reading Blog Tag Game – Appropriate on Business Blogs?
A new study shows that social shopping results in higher conversion rates. It’s a difficult formula to reproduce, but it can be done given the right amount of research, time, energy and insight. The study, “Engaging Advocates Through Search and Social Media,” shows how shoppers use e-mail, instant messaging and social networking sites to talk … Continue reading Social Shopping Equates Higher Conversions
The new Digg interface is quite interesting and meta in its approach to all things social. I suggest taking a look at the new podcasting interface, especially. The interface blows away anything I’ve seen for podcast aggregation so far from sites like Odeo or Yahoo. Users can listen to podcasts, digg/comment specific episodes and offer … Continue reading Digg Podcasts
Online marketing can be effectively viewed as being composed of a series of hyper-short spheres of influence which pop into and out of existence like tiny subatomic particles. However, in online marketing, the interactions of these subatomic particles has implications for the next cycle and so on. So, the picture would be one event leading … Continue reading Search, Advertising, Relevancy and Link Lattices
I did a similar post on my personal blog earlier this morning, but think is fitting for the CPN readership to ponder as well… My friend Shawn Collins writes: Affiliate marketers are the epitome of the Time Person of the Year accolade. They are the straws that stir the drink. Experimental Netizens that explore, test, … Continue reading Affiliate Marketers Stirring Their Own Straws
Interesting discussions floating around the blogosphere about the value of traffic from various sources such as social networks, search results, organics, etc. Putting a specific value on that traffic can be difficult because a static metric to measure the importance and monetary value from different traffic sources is hard to pin down. Technology Evangelist has … Continue reading The Value of Traffic
Recently, there have been numerous discussions of hysterics, drama and link baiting by those in the affiliate marketing industry who blog. This discussion has run its course in other sectors of the online marketing and advertising spheres (think TechCrunch, TechMeme and the “echo chamber” discussion if you follow those conversations in the blogosphere). In the … Continue reading Are Affiliate Bloggers Worth Their Salt?
Please send me your stickers for my new laptop. The laptop is a new Sony Vaio VGN-FE770G running Ubuntu Linux, and I want to cover the top of the machine with pretty stickers featuring my favorite companies. What’s in it for you? Exposure at many online industry conferences (such as Affiliate Summit this January) and … Continue reading Free Exposure: Your Stickers on My Laptop
The PepperJam Blog has an interesting account of a recent interaction with Yahoo over a potentially fraudulent situation involving unusual click numbers. I suggest reading the entire account there, but here’s an interesting snippet… FROM YAHOO (e-mail #2): Thank you for your patience while our Loss Prevention team reviewed your activity…. In response to your … Continue reading Yahoo Denies Clickfraud, Offers Credit as Measure of Goodwill
Please help me fill in the gaps. Full list to be published and distributed next Friday (December 22)… 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Post your ideas in the comments or send me an email. Continue reading Top 10 Affiliate Marketing Stories of 2006
Google will begin to offer domains for $10 a year in partnership with GoDaddy. “Hey, wait, Costin,” you say. “That’s great for them, but our organization doesn’t have a custom domain.” Well, I’m excited to let you know that we’ve made signing up for Google Apps for Your Domain much easier for those of you … Continue reading Google Selling Domains
Schmuel Tennenhaus is gathering quite a bit of publicity for his latest YouTube offering on the merger of AT&T and SBC. “This matter is auspicious, ATT has good wishes, FCC don’t be vicious, wash the dishes,” Schmuel raps between suggestive finger wags. “BellSouth is so hot, merger-licious.” Continue reading Merger-licious
I’m a huge fan of the Flaming Lips, so using this platform to plug their music doesn’t seem like such a bad idea when they are engaging in such cutting edge fan interaction as this. You can submit a video to the Flaming Lips YouTube channel to see if you’re good enough to dance with … Continue reading Flaming Lips Utilize YouTube for Fan Interaction
No big surprise here… DoubleClick Inc., the premier provider of digital marketing technology and services, today announced the results of a study centered on determining how companies can focus marketing investments to impact the role “word of mouth” plays in purchase decisions. The study, titled “Influencing the Influencers: How Online Advertising and Media Impact Word … Continue reading Online Advertising More Effective than Word of Mouth