Affiliate Marketing and Blogging
I presented a session with Stephanie Agresta last week on the place of affiliate marketing in the new media atmosphere.
Here’s the video interview we did after the talk:
re: Shawn Collins on Ticketmaster’s Affiliate Program on buy.at
Hadn’t seen this on ABW yet, but Shawn has news that Ticketmaster (under the IAC umbrella along with Ask.com, etc) is launching their affiliate program with buy.at:
Wow – I just stumbled across some BIG news on the buy at, Inc forum at ABestWeb: Ticketmaster chooses buy at, Inc – Beta affiliate program launch!
Shawn includes:
I’d imagine there is some hand wringing in the board rooms of the other U.S. affiliate networks right about now.
Have to agree, Shawn. This has the potential to be a huge program and really put buy.at on the map here in the States. I love music blogs and subscribe to a good number of them. Having the option to support my favorite sites while getting tickets (which I do frequently) to shows they describe is a win-win. The implications for affiliate sales on those is huge… not to mention long tail local sites.
Hats off to the buy.at team for landing this big fish and potential cash cow (I limit myself to two animal analogies in each post).
Affiliate Classroom’s Board of Advisors
I’m excited to be a part of the new Board of Advisors at Affiliate Classroom. We’ll be working with two of my favorite people, Anik Singal and Rachel Honoway, to bring value to the general community of affiliates and affiliate managers as our industry continues to develop.
Affiliate Classroom, a publisher of educational tools for the interactive advertising industry, has appointed a board of advisors.
Recently appointed Board of Advisors are…
- Peter Figueredo, CEO and co-founder of NETexponent
- Sam Harrelson, CEO of ReveNews
- Jeremy Palmer – Owner and creator of “Quit Your Day Job”, co-creator of PPC Classroom
- Heather Paulson – President and founder of Paulson Management Group, Inc.
- Brook Schaaf – CEO of Schaaf Consulting
Board of Advisors Appointed for Affiliate Classroom | Affiliate Marketing Blog by Shawn Collins
Internet Advertising Continues To Grow… For How Long?
I’m still rather bear-ish on the prospects of continued growth for the internet advertising universe. That sounds heretical given my job and lifeblood, but we can’t expect the continuing economic downturn here in the US to support continued online growth.
New figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers show that internet advertising continues to grow to record levels, with the 3rd quarter internet ad spend in the United States hitting $5.2 billion, a $1.1 billion/ 25.3% increase over the same quarter in 2006.
In fact, I think we’re headed for more than a bubble pop of web2.0 as ad budgets will certainly be one of the first things to get slashed when the economy takes its eventual nosedive. In the midst of all that doom and gloom, I do see the smart and adaptable small companies weathering the kill-off, just as our mammal ancestors did a few million years ago.
Affiliate Program Seeks to Spread Wifi Love
Interesting new affiliate program from the wifi network FON in CJ (15-18% commission):
Besides earning a commission rate of 15% of all your referred sales, we also provide 120 return day cookies (to track your referrals even after someone has clicked-through on your link) and unlimited referral occurrences.
Refer just $600 or more in sales in any month and you’ll earn a 10% bonus. Refer $1,600 or more in a month and you’ll earn a 20% bonus, bringing your effective commission rate to 18%!
FON has gotten a good deal of press on tech and gadget blogs for its alternative goal to spread free wifi by subsidizing routers for individuals (costs around $50). I’m not sure how successful the program will be, but it’s interesting to see a company trying to gain traction here in the States turn to an affiliate solution.
blognation USA has more coverage.
FON
Tomb of Ezekiel?
This one shows the building from the outside. Cool, eh? And this one shows part of a Hebrew inscription on the inside. The first part of the inscription is outside the frame, but the rest reads הנביא בן בוזי הכהן זכותו ינן עלינו ועל כל ישראל אמן, “… the prophet, son of Buzi, the priest. May his merit increase upon us and upon all Israel. Amen.” The prophet in question is, of course, Ezekiel, who was a priest and whose father’s name was indeed Buzi (Ezekiel 1:3).
New Star Trek Movie Plot Spoilers
JJ Abrams (Lost, etc) is heading up the eleventh Star Trek movie. Supposedly, it’s going to be based on the academy time of Kirk, Spock, etc and how they all meet.
Here’s a (potentially) major spoiler post (that you have to read if you’re a fellow fan):
I can’t stress how big of a potential spoiler the following information is. If you want to remain spoiler free DO NOT READ ANY FURTHER.
IESB.net – Movie News, Reviews, Interviews and More! – JJ Abram’s Star Trek Story Details!
Google Android Mobile Platform
Google just took over the mobile world…
Seesmic
Seesmic is basically a “video Twitter.” I got an invite today from Jeff Pulver (it’s in very private pre-alpha release) and have to say that I’m liking the service…