Month: June 2008

Google Retiring AdSense Referral Program

Google is killing off its AdSense referral program and suggesting publishers check out the rebranded Google Affiliate Network: Hello, Thank you for participating in the AdSense Referrals program. We’re writing to let you know that we will be retiring the AdSense Referrals program during the last week of August. We appreciate your patience during this transition and here are some alternative options to consider: * Google Affiliate Network: As part of the integration of DoubleClick, …

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ShareASale Blog Updates

The ShareASale Blog has a new look with a tag cloud, Twitter updates and easier navigation. Looks great, but how about some Disqus comments? Hats off to the ShareASale team for making such a commitment to blogging and open communication with the affiliate community!

Summize Expands Twitter’s TinyURL’s

Twitter is broken. I used Twitter primarily because of its incredible Track function which allowed me to keep tabs on my own name, brands I’m associated with and things I’m interested in through my GTalk client. Since that feature was taken offline last month in a last-ditch effort to save Twitter, I’ve been hurting. Summize is rapidly becoming an essential browser tab auxiliary to Twitter. Steve Rubel is reporting that Summize is now auto-expanding TinyURL …

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Affiliate Classroom Clarifies Association with PMA

Anik from Affiliate Classroom lays out Affiliate Clasroom’s involvement with the PMA in a blog post this afternoon… What Exactly Is Affiliate Classroom’s Role In The PMA?: “Basically AC has no special rights reserved for us in this organization. No one from Affiliate Classroom, including Rebecca, is on the Advisory Board. …Herein began the controversy…” Hopefully, this will dispel some of the unproductive conspiracy theories that are floating about. This is something that needs to …

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Google Affiliate Network

I saw a few tweets coming in and then Jangro posted the press release… I’m still trying to grok this (that word is acceptable here) but will share some thoughts soon. We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce …

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first

this could be nifty for use with the blackberry.

Open Sourcing PPC Policy Creation

I noticed from one of brianlittleton‘s tweets that ShareASale is putting together an “open source” PPC policy creation template… Open Source the PPC Policy Creation – ABestWeb Affiliate Marketing Forum: “One of the things that we will be doing is providing a list of things that a Merchant should and must consider when generating a ‘good’ PPC policy. For example, some Merchants consider things like their ‘domain name’, or ‘TM’, but don’t consider that same …

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Doing My Thing

I co-hosted AffiliateThing with Shawn Collins yesterday (in place of Lisa Picarille). Affiliate Thing Podcast – June 25, 2008 : GeekCast.fm “The June 25, 2008 episode of Affiliate Thing was missing Lisa, who was still celebrating her LinkShare Golden Link Award win. Sam Harrelson filled in to chat about the LinkShare Symposium and Golden Link Awards, which just took place in New York City. Shawn and Sam Harrelson also chatted with Jonathan Van Clute, one …

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FeedFront 2

Make sure you’re on the list… FeedFront is good stuff as I’ve said before: Get Issue 2 of FeedFront Magazine | Affiliate Summit Blog: “We are closing out issue 2 of FeedFront Magazine, so if you didn’t get a copy of the first one in the mail, and you want to get issue 2, subscribe now. Anybody based on the U.S. who attended Affiliate Summit last year in Miami or this past February in Las …

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Sorry, Jangro

Yes, she did say it. Evidently it went over pretty flat. More people need to listen to GeekCast, dammit! Congrats again to Lisa AND Jangro. My wife thinks Scott is my most normal “internet friend” if that means anything (which it does). We give you lots of heck on the show, Jangro… but we do love you and you’ll always be the fifth Beatle in my book.

Golden Twitter Links

First, congrats to my pals Lisa Picarille and the FabulousSavings team for winning Linkshare Golden Links last night. Also, a big congrats to the excellent nominees like Mike Allen, Scott Jangro and Stephanie Agresta. Second, this year’s Linkshare awards event was made possible by the live tweeting of people like Missy Ward, Stephanie and Lisa P. That was a tremendous service and all of us following you thank you three for doing that. It’s amazing …

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Angie Seaman Joins PMG

Just got an email from PMG saying that Angie Seaman had come on board there. Angie is a great affiliate manager and I had the pleasure of working with her for a while at Kowabunga… Paulson Management Group would like to welcome Angela Seaman to our PMG Team of affiliate managers – Angela Seaman comes to us from Kowabunga where she was the client services director working on accounts such as several Fortune 500 companies …

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Changed My Mind on the PMA

Originally, I stated that I wasn’t going to get involved with the Performance Marketing Alliance on GeekCast. I was nominated for the formation advisory board and originally thought I would probably decline as I said on GeekCast. However, I changed my mind on Thursday night after some very good conversations, including one with my very wise wife (who has nothing to do with affiliate marketing, but has been to an Affiliate Summit). I’m working to …

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PMA and Datafeeds

Interesting possibility for the thread that Rebecca just posted on the Performance Marketing Alliance’s blog regarding Haiko’s datafeed standard from 2005: Data Feed standard update at Performance Marketing Alliance: “Haiko de Poel just emailed me with a link to a data feed standard he developed in 2005 and posted on A Best Web. It is really concise and certainly looks like it covers details important to affiliates.” This is the sort of involvement that a …

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Affiliates Aren’t Just B2B Pimps

Be careful lumping all “affiliate marketers” into the B2B John Reese camp, Tony… Deep Jive Interests » Mashable vs. John Reese: The Bigger Issue In Internet Marketing: “Because one of the biggest problems with Internet Marketing is that are very few real conversations about it. Most of it are on the forums, but the even there its hard to find a real opinion on things. Why is this? Because of affiliate marketing.” There are lots …

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Do Images in StumbleUpon Reviews Drive Traffic?

Interesting question… Using Images in SU Reviews to Increase Website Traffic – Does it help?: “Does using images in StumbleUpon (and other social media tools) help you get more traffic to your site?” Looks like the tentative answer is yes. Something to ponder if you’re using StumbleUpon for that sort of thing.

Motive Interactive – Chris Denk

Here’s another staff vid we did at Motive Interactive with media buyer Chris Denk: Get in touch with Chris at cdenk@motiveinteractive.com. I learned that Chris is a big fan of coconuts…

Seth Godin on the Kindle (And Why I Still Love Mine)

I love my Kindle. Just this morning, I was in bed watching my favorite program on TV (and about the only thing I watch on TV these days), MSNBC’s Morning Joe. There was a fascinating exchange between show pundit Pat Buchanan and economist Jeffrey Sachs on the topic of energy independence and offshore drilling. Sachs fired back against Buchanan’s typical conservatism (and nativism) with clear and coherent points about the future of energy production and …

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1,000th Post

“Now, with the blogs, you can share your thoughts with up to 10 people.” This is my 1,000th (published…a few dozen never saw the light of day, thankfully) post on CostPerNews. CPN went live on Nov 1, 2006 and I had no idea where it was going (and still don’t). 19 months later (at an average of 52 posts a month), we’ve hit the magic 1k mark. I knew in October of ’06 that I …

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