Google is killing off its AdSense referral program and suggesting publishers check out the rebranded Google Affiliate Network:
Thank you for participating in the AdSense Referrals program.
We’re writing to let you know that we will be retiring the AdSense
Referrals program during the last week of August. We appreciate
your patience during this transition and here are some alternative
options to consider:
* Google Affiliate Network: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions. For
further details, please visit: www.google.com/ads/affiliatenetwork.
Referral programs remain very popular with CPA networks, so I don’t see them going the way of the dodo just yet.
It’s really not that interesting or ground-shaking that Google is finally doing away with the AdSense referral program since every publisher under the sun is probably aware of the program and Google really doesn’t have much to gain from such a program at this point with the death of Yahoo and the growing impotence of MSN search.