Rainy Day

Parents’ Night at school this evening. Sleep will be sweet tonight.

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Here’s To the Worst Dog Ever

Schaefer and Sam in Connecticut | Flickr – Photo Sharing!

To say he was a good dog is a far stretch. However, he was the best friend a young guy growing into a man could have. Ever since that first cold winter in Connecticut for grad school, I’ve had my troublesome buddy to keep me honest.

I’m heading into this winter without him physically here for the first time.

He and Mary Hudson were born on the same date (seven years apart), so that bond is beyond special.

Here’s to the only dog that ate bathroom drywall, laptop computers, entire steaks defrosting on the countertop, entire pizzas (that he would close the box on to cover his tracks), numerous shoes and gloves (including both the shoes and gloves pictured above), a Sam’s Club sized bottle of Advil and many incalculable objects made out of aluminum and/or other metals that would later require surgery and/or dialysis.

He was a terrible dog. But he was the best dog in the world. I needed him more than he needed me, and he left this universe a better place having known him.

Go crazy up in doggie heaven, Schaef.

I miss you.

Paperless 1.2

Paperless is one of those books that I thought would be enjoyable for reaffirming what I already know but has turned into a constant reference guide for how I get things done and process info.

Paperless, Version 1.2 — MacSparky: “It always made me a little crazy with my prior books that I couldn’t update them. I was in Barnes and Noble just the other day looking at a copy of iPad at Work on the shelf. By and large, the book held up pretty well. However, there are a few areas in it that I would desperately like to update. Of course that’s not possible given that most of the copies are sitting on people shelves and I don’t have control over the digital copies either. The ability to update a book was one of my big motivations to self-publish.

I’m particularly interested in the ability to update books on the iBooks Author platform and am in the middle of some pretty exciting things with it myself at the moment.

More on that soon 🙂

Discovery Marketing

At Harrelson Agency, we know that discovery marketing is revolutionizing how consumers search and interact. When I am looking for a place to stop as I am traveling, I know what I want. I know the foods that I like and the foods I don’t like, so I am going to wait and stop where I like, which leads me to search for a specific restaurant.

And I’m going to search with my directions app.

That changes the marketing world even if that’s not how you discover. Even if that’s not how your employees discover.

It’s how consumers discover.

Discovering Client-Based Marketing

There is nothing better than having your client ask, “Could we….” and your being able to answer yes! You can see the hesitation because they have had experiences where other marketing or technology agencies have said, “No.”

Discovering that your story can be told well and that there are more possibilities than you thought is important because it leads to new learning and new challenges. There is something powerful about discovering for yourself.

As I discover what my clients see, I see them discovering new possibilities and avenues for themselves. I see their identities and audiences expanding to more than they thought, but the best part of all this discovery is that it’s the way marketing works now.

Show, Don’t Tell

I try to explain to student writers that there is something powerful about talking around your point. It’s a strategy called showing and not telling. By using an interaction, a conversation or an observation you can show your audience what you mean.

It may seem unrelated, but as I have talked to clients, I have realized that too often marketing strategies are straightforward explanations rather than real life experiences. When you include these experiences that have shaped your story and your journey to where you are, you draw your audience in because they can connect with you.

Maybe show, don’t tell isn’t just for writing.