Can Non-Profits Benefit from LinkedIn?

One of my favorite clients had this question on our weekly call this morning. I excitedly said “YES!” which feels a little odd. Going back through my blog archives here, you’ll see lots of instances over the last 10 years where I’ve written that LinkedIn “sucks” is “terrible” and “should not be used.” However, LinkedIn […]

Pinterest Gets Analytics

Pinterest has announced their iteration of web analytics for bloggers, businesses and groups with a verified website in the profile of the popular sharing service: Introducing Pinterest Web Analytics – Pinterest Blog: “Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest […]

Spreading Too Thin on Social Sites

Spreading videos you’ve already made (and the ones you haven’t made yet) to social channels is one of the common sense things that many marketers don’t do well. On top of that, making sure to do more than just link or embed your videos on sites as if you’re simply broadcasting is something most marketers […]

What is the Job of Social Logins on Your Site?

I wish Craig would have included his sources for which research he cites here… Should You Use Social Login’s?: “Wondering  which social logins are the most popular option among users? Well, according to research, 42 percent of social logins use Facebook while the remaining alternatives are fairly equally distributed among Yahoo, Paypal, Google and others. […]

More on Like-Jacking and Quality Traffic

Last week I posted about the rise of “Like-Jacking” on Facebook and why digital literacy is so important. The WSJ covers the issue this morning as well… Spam Finds a New Target – WSJ.com: “A common social-spam attack on Facebook, known as “like-jacking,” involves duping users into clicking on an image that looks as if […]