One of my favorite clients had this question on our weekly call this morning.
I excitedly said “YES!” which feels a little odd. Going back through my blog archives here, you’ll see lots of instances over the last 10 years where I’ve written that LinkedIn “sucks” is “terrible” and “should not be used.”
However, LinkedIn can be a fabulous tool for groups and nonprofits looking to make an impact within a certain influencer group. I offered a couple of different thoughts on how to do that in our call this morning, but the highlights are that you should be posting updates and your posts should be “mobile-first” (short, narrative, and text). Secondly, use their native video feature to share QUICK and focused updates via mobile video, especially if you’re doing outreach or looking to connect with parties in your community.
There’s a great list of other ideas here from Social Media Examiner that I found while doing some research:
Keep it short. No one wants to read walls of text. Also, on LinkedIn mobile, a See More link appears on text updates longer than five lines. On the desktop version, your post is cut off after only three lines. With these limits in mind, if you use a storytelling approach, put a compelling hook in the first line to encourage people to read the whole post.