Month: July 2014

YouTube and Polytheism

Wow, what a metaphor about consumer culture… “What caused the problem with movie theaters is not Netflix, but YouTube,” she says. “What is making the old temples crumble is not smaller temples, but it’s rather this kind of polytheism—you know, you make your own gods.” via The Most Modern Curator – Megan Garber – The Atlantic.

Airbnb’s New Logo

Airbnb has released a revision of its site, which is very 2014 modern in its flatness and active card based structure. It’s interesting, but nothing revolutionary or forward looking inside the Silicon Valley bubble. The best aspect is that we’re finally seeing the transition of the cards interface from services to actual physical interactions / products. The more exceptional part of Airbnb’s visual revision is how they are treating their otherwise lukewarm logo. Airbnb is …

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Happy Birthday, @pinboard

Don’t get me wrong, I loved Delicious way back in the mid 2000’s. But you probably don’t remember that site or the commotion it caused over something as simple as bookmarks. But bookmarks are important. I have over 7,000. It’s my personal interweb intersearch.  And that’s why I love Pinboard. I found Pinboard just 4 days after it launched (my stats say July 14) in 2009 and quickly signed up. I can’t believe it’s 5 …

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Google’s Surprising Chromebook Surge

I’ve been using a desktop and a phone as my main “computers” for the last several months and haven’t looked back. When I’m on the road for client work, I’ll take along a Chromebook and have no issues getting “real” work done. Evidently I’m not alone… And, globally, in a reversal of fortune, low-end PCs are eating into tablet sales. “One encouraging factor was a good intake of lower-end systems, including Chromebooks, which coincides with the …

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More on Dura Europos Looting

The first image is the site of Dura Europos from June 28 2012 and the second image is from April 2 2014 (notice how many looting holes there are now):    Dura Europos is located right near the border of Syria and Iraq on the Euphrates and is an archaeological record of the strife this area has faced for millenia. The little fort town only existed as a functioning place for about 500 years, but …

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Dura Europos Looting

The “holes” in the inset picture are looting holes from the area near the main agora at Dura Europos. Sadly, we haven’t properly excavated much of that area. This literally breaks my heart given that we’ve properly excavated such a small amount of Dura Europos and we’ve learned so much about Judaism, early Christianity, and a plethora of other 3rd century religions flourishing under Roman rule in Syria… We need to act rapidly against a …

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Vamping Teens

I had a friend who changed his home’s wifi password every night at bedtime to make sure their teen wasn’t “vamping.” Turns out the teen realized the power of turning your phone into a mobile hotspot (water flows down hill). “Sometimes I look up and it’s 3 a.m. and I’m watching a video of a giraffe eating a steak,” he said. “And I wonder, ‘How did I get here?’ ” via Vamping Teenagers Are Up All …

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Email Newsletters Still Alive and Very Well

Email newsletters seem like such a quaint and out-of-date form of marketing, but they are incredibly effective because 1) people still rely on email more than most anything else for relevant info and 2) email has a personal connection in the same way our phones once did. That doesn’t mean that blasting out emails with no relevancy or context is a successful strategy. Like anything else in the world of marketing, connection matters most. The …

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On Not Being a That

My friend Stacy with an amazing, and completely self-giving, post… So I remind myself, I am not a “that.” I am a woman. I am a child of God. I am a friend. I am a sister. I am a caregiver. I am an advocate. I am a daughter. I am a preacher. I am a confidant. I am a dog mom. I am a geek. I am an auntie. I am a teacher. I …

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Happy Birthday, Principia

Almost missed it… Philosophiæ Naturalis Principia Mathematica, Latin for “Mathematical Principles of Natural Philosophy”, often referred to as simply the Principia, is a work in three books by Sir Isaac Newton, in Latin, first published 5 July 1687 via Philosophiæ Naturalis Principia Mathematica – Wikipedia, the free encyclopedia.

You Need to Segment Your Email List

Building an email newsletter is a fantastic thing for your business. In fact, it’s a must. Email is still a very active and viable channel for marketing and with free/cheap tools such as MailChimp, Constant Contact or Awebber, it’s easier than ever to organize and send email newsletters. Whether your list size is 50 or 5,000, you need to be segmenting your list. That means splitting it up into various sub-lists based on relevance and …

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Vine’s Loops and Impact on Social Media Marketing

https://vine.co/v/MFTr7DiMjaQ/embed/postcard//platform.vine.co/static/scripts/embed.js Vine is Twitter’s 6 second short video sharing social network that allows users to capture short videos that loop when viewed. Like Instagram, Vine is an app and the main experience is via mobile rather than the traditional desktop web. Accordingly, Vine is insanely popular with certain demographics (predominately teens – 24 year olds). It’s rather addicting and companies have caught on. Agencies have even been set up around the idea of “microcontent” marketing. However, …

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Twitter Adding “Buy Now” Buttons to Tweets?

There’s no formal announcement of “Twitter Shopping” yet, but Twitter has been making some strategic moves that would allow users to purchase items directly from tweets (such as a partnership with Amazon). If so, this could be an interesting play for small businesses that sell niche products. Twitter is a level playing field (well, relatively) compared to other social networks in that most everything is public. This could be very interesting for both Twitter and …

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