Going Viral on Twitter Just Got More Difficult

Yesterday, Twitter released an anticipated new feature that allows users to retweet without using any of the precious 140 characters available. The new feature is only available on the official Twitter app for iOS now, but expected to roll out to Android and desktop apps soon.

In essence, this sounds like a win for users as well as marketers who use the (lucrative) Twitter experience to get their messages out there. The original concept of a retweet goes back to March 2007 when users were searching for a way to share a tweet someone else had published. Originally called an “echo,” retweets became quickly recognizable using the “RT” convention, much like the concept of using # to denote “hashtags” developed from the bottom-up by users. Twitter incorporated RT into its official platform and now provides a means to retweet without having to include RT as it has gained mainstream adoption (though some of us old timers that were there from the beginning still prefer this method).

However, marketers should be aware of a few issues with the new retweet convention as it makes its way into wider adoption. Good post here with some things to think about regarding sharing, stats, images, and “virality” (which is still very important on Twitter)…

Going viral on Twitter? It’s harder. The first retweet with comment is not a disaster, but the subsequent retweet with comment is. Few chances to get one more retweet.The previous Retweet button was a bad choice for marketers. The new one is even worse.

via Retweet with Comment Punches Marketers in the Face | Adrian Jock’s Internet Marketing Tips.

Twitter’s Engagement Problem

Yep:

Although closing down the third-party Twitter app ecosystem gave Twitter more control over the advertising dollars on their content, it eliminated many apps and services that were actually helping to filter and personalize Twitter content. Ironically those same apps that were eliminated, were actually helping to sustain and grow higher engagement on Twitter.

via Why Twitter’s Engagement Has Fallen | Nova Spivack – Minding the Planet.

Reedsy For Author Pages

Our sister (is that sexist?) Harrelson Press does a lot of work with author marketing and promotion. One of the key points of that conversation involves authors needing to have their own site or web presence.

Reedsy looks like an interesting go-between to solve some of those issues and needs that authors have.

Anything to blow up the publishing industry and make it more author focused is a good thing.

What do you think, Merianna?

Reedsy just launched author profiles on its website where writers can collect and showcase their work on a single page. This way, Reedsy provides a simple way to share your profile on the web, much like an About.me link.

As a reminder, Reedsy unbundles the good old publishing company and provides all the services you need to self publish a book. The startup helps you find an editor, copy editor and cover illustrator to turn your draft into a book.

via Reedsy Launches Behance-Like Profiles To Let Authors Showcase Their Books | TechCrunch.

Why Your Business Needs a Web Page More Than Ever

I have a similar conversation almost daily with clients or potential clients that involves the need for web sites. Not Facebook pages, Instagram accounts, Twitter profiles, or Snapchat presence. A good ole-fashioned web site.

Many of our new clients bring with them at least something like a Facebook page. A small percentage of them may have a site set up on GoDaddy, Wix or the other number of “budget” website builders out there.

However, web sites are just as crucial for business success in 2015 as they were in 1999. Having a presence outside of social media silos means taking discoverability seriously. However, setting up a site is not the end of the story. The site needs to move and evolve with the ever-evolving web.

What many business owners overlook is the notion that having a web site also makes you a part of the conversation about your own name (or brand). Whether you intend it or not (or realize it or not), people will talk about you and your business. Having a site that will be indexed and ranked by Google provides you with the insurance and protection that you need if or when the talk turns to negative.

Don’t forget, we live in the era of the .sucks domain now. Here are a few good examples of cautionary tales that should raise the hair on the back of your neck.

“The biggest myth about Google is they’re somehow the first amendment,” says Fertik. “That there’s a natural order of things of how Google presents stuff that is inevitable, inexorable and correct. That whatever floats to the top of Google deserves to be there.”

via Welcome To The Outrage Machine – Digg.

Twitter Is a Small Business’ Best Friend

Don’t discount the real time web in 2015 if you’re in any sort of business. With the advent and growing popularity of video streaming apps such as Periscope and Meerkat, things are only going to increase in their immediacy. That means more opportunities for better marketing.

Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis.

That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see and respond to any tweet in real time.

via Why Twitter Is (Still) A Business’ Best Friend.

But It’s In the New York Times, So It Must Be True…

The Health Concerns in Wearable Tech - NYTimes.com

Incredible Editor’s Note following Thursday’s article by New York Times “tech” writer Nick Bilton

The Disruptions column in the Styles section on Thursday, discussing possible health concerns related to wearable technology, gave an inadequate account of the status of research about cellphone radiation and cancer risk.

Neither epidemiological nor laboratory studies have found reliable evidence of such risks, and there is no widely accepted theory as to how they might arise. According to the World Health Organization, “To date, no adverse health effects have been established as being caused by mobile phone use.” The American Cancer Society, the National Cancer Institute, the Food and Drug Administration and the Centers for Disease Control and Prevention have all said there is no convincing evidence for a causal relationship. While researchers are continuing to study possible risks, the column should have included more of this background for balance.

In addition, one source quoted in the article, Dr. Joseph Mercola, has been widely criticized by experts for his claims about disease risks and treatments. More of that background should have been included, or he should not have been cited as a source.

An early version of the headline for the article online — “Could Wearable Computers Be as Harmful as Cigarettes?” — also went too far in suggesting any such comparison.

via The Health Concerns in Wearable Tech – NYTimes.com.

R.I.P. Terry Pratchett

I first encountered the Discworld books as a young reader trying to find something interesting at our public library, and they changed the way I thought about science fiction, satire, and our own world. I’m sad there won’t be more from him (his daughter might continue the series), but what a legacy (and a good way to leave this world)…

It is with immeasurable sadness that we announce that author Sir Terry Pratchett has died at the age of 66. Terry passed away in his home, with his cat sleeping on his bed surrounded by his family on 12th March 2015.

via Terry Pratchett / Paul Kidby Discworld.

Colonizing the Colonials


To get the full implication of this piece, you have to listen to the Thinking Religion that Thomas Whitley and I recorded yesterday. Great show and the thought piece at the end regarding post-colonialism and the import of valuing plays in nicely with this…

In the same period, American public diplomats tried to influence education reforms in Western Europe, in view of the integration of North-Atlantic school systems and their cooperation in cold-war competition. Not by chance, in the 1950s Conant and his collaborators visited West Germany, Italy, Britain, and Switzerland as policy advisers.

via Why the US liberal arts tradition failed to take hold in Europe.

Dura Europos Looting and Devastation Update

Tragic.

“There is a complete and massive change to this site,” Wolfinbarger says, comparing the pre-war images to those collected in 2014 of the renowned archaeological treasure.

British soldiers discovered Dura Europus in the 1920s. They hit on the wall of the ancient city while digging a trench during World War I. Excavation revealed a provincial Roman town founded in 300 B.C.

Brian Daniels, director of research at the Penn Cultural Heritage Center in Philadelphia, describes Dura Europos as “a snapshot in time.”

“It has the oldest synagogue known in the world and it also has one of the oldest house church known in the world,” Daniels says. “The level of looting and devastation that’s happened to Dura Europus is heart-breaking.”

via Via Satellite, Tracking The Plunder Of Middle East Cultural History : Parallels : NPR.

GigaOm or How Not to End A Great Tech Site’s Existence

I started reading and writing about GigaOm way back in 2006 or 2007 with the advent of CostPerNews. When Arrington sold TechCrunch, I was glad that at least sites driven by their creators such as GigaOm were still there (post Read/WriteWeb etc etc).

I was sad to see that GigaOm and company are now shutting down due to lack of funding.

The web is changing and all things drift towards entropy. But GigaOm was one of those sites that employed tech writers I loved to read like Kevin Tofel and Matthew Ingram. It’s disheartening to see an outlet like that not able to survive in 2015.

Here’s to a better web that supports great writers.

I’m guessing this was written by someone who either was callous or someone who was disinterested…

A brief note on our company

Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We do not know at this time what the lenders intend to do with the assets or if there will be any future operations using those assets. The company does not currently intend to file bankruptcy. We would like to take a moment and thank our readers and our community for supporting us all along.

— Gigaom management

Writing Is Dead

Beautiful (and horribly depressing) read:

It is not just that people with degrees in English generally go to work for corporations (which of course they do); the point is that the company, in its most cutting-edge incarnation, has become the arena in which narratives and fictions, metaphors and metonymies and symbol networks at their most dynamic and incisive are being generated, worked through and transformed. While “official” fiction has retreated into comforting nostalgia about kings and queens, or supposed tales of the contemporary rendered in an equally nostalgic mode of unexamined realism, it is funky architecture firms, digital media companies and brand consultancies that have assumed the mantle of the cultural avant garde. It is they who, now, seem to be performing writers’ essential task of working through the fragmentations of old orders of experience and representation, and coming up with radical new forms to chart and manage new, emergent ones. If there is an individual alive in 2015 with the genius and vision of James Joyce, they’re probably working for Google, and if there isn’t, it doesn’t matter since the operations of that genius and vision are being developed and performed collectively by operators on the payroll of that company, or of one like it.

via The death of writing – if James Joyce were alive today he’d be working for Google | Books | The Guardian.

Is the Original New Testament Lost?

House of Cards is fun, but take a few mins to watch something a little more substantive this weekend (like this):

As you might expect, I argue that even though we have thousands of manuscripts of the New Testament,  we do not have many *early* ones — and hardly any *really* early ones.  That is why we can not (always? ever?) know with absolute certainty what the authors of the New Testament originally said.   That matters for lots of reasons, one of which is that fundamentalist Christians but their faith in the very words of the Bible.  But what if, in some passages, we don’t know what those words were?   Dan, also as expected, argued that we have such extensive evidence for the New Testament — more than for any other book from the ancient world — we can trust that we have what the authors originally wrote.

via My Debate with Dan Wallace: Is the Original NT Lost? – Christianity in Antiquity (CIA): The Bart Ehrman Blog.

My Tweets, Links, Music, and Books

Tweets, Links, Music, and Books - Sam Harrelson

I’ve put together a page here on my blog to aggregate all of my updates, music listening patterns, bookmarks on the web, and books I’m reading:

Twitter: updates etc

Music: iTunes / Spotify / Google Play Music / Pandora / Last.FM

Bookmarks: Pocket and Pinboard

Reading and Books: Goodreads

I was pretty proud of myself. I like having all of my consumption in one spot. I’m working on Instagram now, but they don’t have RSS feeds and clearly aren’t fans of users pulling their own pics out of their silo.

Tweets, Links, Music, and Books – Sam Harrelson.

Dura Europos as a “Moonscape of Craters”

More sadness regarding ISIS and looting at Dura Europos in Syria…

“I am fearful that there will be mass looting as in Syria,” said Katharyn Hanson, a fellow at the University of Pennsylvania’s Cultural Heritage Centre and a specialist in Mesopotamian archaeology, who is visiting Erbil. She says that Nineveh, Nimrud and other cities of the Neo-Assyrian Empire, which once stretched from the Gulf to the Mediterranean, will “become like Dura-Europos on the Euphrates, a moonscape of craters [from looters pits].” Dura-Europos is a Hellenistic city whose site used to be known as “the Pompeii of the Syrian desert”.

via Iraq: Isis militants pledge to destroy remaining archaeological treasures in Nimrud – Middle East – World – The Independent.

Playing Checkers At a Chess Match

llamadress

We had the “viral singluarlity” happen on the internet last night and you can be sure that across newsrooms and marketing meetings this morning, there are discussions of dresses and llamas happening right this moment as the East Coast crowd goes to work and looks at all those sharing numbers and metrics.

However, only BuzzFeed is BuzzFeed.

Be yourself. Attract a different crowd with authenticity. Don’t listen to shallow marketers (hey, we’re not all shallow) telling you to “be viral” at all costs. There’s money and value in being different.

In this game, BuzzFeed is winning. It must boggle the mind at traditional publishers that seemingly the entire Internet is talking about content that was created not by a seasoned reporter but a “community growth manager.” These so-called premium publishing brands will inevitably lose their pricing power in the ad market as they continue to copy BuzzFeed. What’s more they’re playing catch-up in offering high-priced agency services that are fueling the models of BuzzFeed and Vice. There used to be an axiom in the tech market: It’s a bad idea to try to out-Google Google. Too many people tried that — Google “Accoona” sometime — and totally failed. These days, in viral publishing, it’s a bad idea for premium brands to try to out-BuzzFeed BuzzFeed. Soon, Time, Esquire, GQ and the like will become indistinguishable from BuzzFeed. And the problem with that is simple: BuzzFeed is better at being BuzzFeed than Time.

via The dress is white and gold. Or, why BuzzFeed won – Digiday.

Google Starts Ranking Your Site Based on Mobile Friendliness

We’ve known for a few months that Google was going to start ranking websites based on their ability to be displayed on mobile devices such as phones and tablets as well as traditional laptops and desktops. Looks like April 21 is the big day to have made the switch to a mobile-friendly site:

Big news from Google today: beginning April 21, the company will increase the ranking of sites that are mobile-friendly.

via Google Will Rank Your Site Higher If It’s Mobile Friendly.

Why is this important for non-profits, churches, religious groups, and community orgs in addition to startups and small businesses (most of our clients)?

Because even though search has had to share the limelight with social networks in terms of being “found” and “discovered” on the web, it’s still incredibly important to rank as well as you can in Google as search is still dominant.

You simply can’t afford to have a website that doesn’t display properly on an iPhone, iPad, Android, Windows Phone etc after April 2015.

Why We Should Care About Archaeological Destruction

This is terrible…

The Islamic State group released a video on Thursday showing militants using sledgehammers to smash ancient artifacts in Iraq’s northern city of Mosul, describing them as idols that must be removed, according to the Associated Press.

The destructions are part of a campaign by Islamic State, who have destroyed a number of shrines — including Muslim holy sites — in order to eliminate what they view as heresy.

via Islamic State Video Shows Militants Destroying Museum Artifacts in Iraq – Dispatch – WSJ.

While the world was watching the Academy Awards ceremony, the people of Mosul were watching a different show. They were horrified to see ISIS members burn the Mosul public library. Among the many thousands of books it housed, more than 8,000 rare old books and manuscripts were burned.

via ISIS Burns 8000 Rare Books and Manuscripts in Mosul – Yahoo! Finance

Let’s not forget that people of many faiths (ancient and modern) have used the defacement or destruction of art or cultural items as a way to “wipe the slate clean” of previous heresies. From Hatsheput to Josiah pulling down the high places in Israel to the burning of books, these tactics are power plays designed to show that the deity or deities are on one’s side in a presumed theo-political battle.

Lost in the fear that ISIS / ISIL / IS is imminently planning to attack the US is the cultural damage this collection of people are doing to museums and sites in Syria (Damascus, Antioch, Palmyra, Dura Europos) and northern Iraq (Mosul / Nineveh).

Specifically for the stories linked above, the modern city of Mosul sites very near Nineveh, the historical capital of the Assyrian Empire, at its height in the 9th-7th centuries BCE. Believe it or not, Assyrian artifacts caused quite a rage in the late 1800’s after Sir Henry Austen Layard’s discovery of Assyrian palaces in the 1850’s.

These artifacts directly impacted the development of the missionary movement as northeastern universities used these impressive pieces of art as proof of God’s providence (as the folks in Jerusalem were saved from Sennacherib’s invasion by God’s hand according to the book of Kings… the folks in the Northern Kingdom of Israel as well as Lachish were less fortunate).

While doing graduate studies at Yale, I somehow lucked into a dream job at the Yale Art Gallery. I was so fascinated by the Assyrian antiquities there and the story of why Yale, Harvard, Amherst, Williams etc were so passionate about securing Assyrian pieces for their own collections in the 1800’s that I wrote a book about it:

This accompanying text to the Yale University Art Gallery’s famed Assyrian reliefs details the 19th-century American frenzy for reliefs taken from Assurnasirpal II’s magnificent palace in Kalhu near the Tigris River. The discovery of the palace by the British in 1845 captured the Victorian public’s imagination, leading to the discovery of other architectural sites and the deciphering of the Assyrian language. Soon, American missionaries sought to procure artifacts for their alma maters, most often coveting reliefs that were religious in content. William Frederic Williams was one such missionary and former Yale faculty member. He, along with Yale Medical School graduate Henry Lobel, secured six slabs from Assurnasirpal’s palace, which were divided up between Yale, Amherst, and Union Seminary in Utica. Harrelson analyzes at length the two reliefs obtained by Yale. He touches on the technical aspects of the materials as well as the reliefs’ religious iconography, situating them within the palace as a whole.

via Asia Has Claims Upon New England by Sam Harrelson, Yale University Art Gallery

Along with the atrocities being done by groups such as IS to other humans, we should care about the destruction of irreplaceable pieces of world history whenever it happens. For those of us with a more jingoist mindset, we should especially care when these cultural pieces are directly tied to our own history and majority religion.

William F. Williams wrote back to his benefactors at Yale from the city of Mosul in the 1850’s that, “Asia has claims upon New England.” Perhaps that has never been more true in the modern context.

Thomas and I will definitely discuss this on the next Thinking Religion, so give that a listen if you’re interested.

I pray for peace.

You Don’t Need A Mediator to Blog

It’s very easy to blog. You should do it on your own domain. You don’t need a venture capital funded company to help you.

If you need help, let me know. The future is independence from these sorts of silos.

Medium is introducing a host of features aimed at encouraging users to post shorter, less polished pieces.

via Medium adds new features to encourage shorter posts.

Yale’s Religious Treasures

My masters degree in religion is from Yale, and it’s great to see the religious treasures there highlighted. However, I can’t believe the Dura Europos baptistry (from the earliest house church we’ve recovered and one of the first depictions of Jesus we have) didn’t make the list (the Mithraeum did, though… which is also spectacular).

Nevertheless, good read and makes me miss my days working in the Yale Art Gallery as a grad assistant…

In reality, this supposed bastion of elite godless education is teeming with people studying religion, teaching religion, and doing religion. Yale has a divinity school with a Christian identity, albeit a non-denominational one that welcomes students of other religions and no religions. It has two large chapels, the famed Battell Chapel on the undergraduate campus and the graceful Marquand Chapel at the divinity quadrangle. And Yale, a place that started out as a training ground for Congregationalist ministers (whose students included none other than Jonathan Edwards) retains to this day a dazzling array of religious treasures and relics, all publicly available.

via 15 Religion Treasures at Yale | Tom Krattenmaker.

Theological Eating

At the beginning of the year, I decided to stop eating meat and meat products. I have some experience with this from my days in graduate school (it was more of an economic decision then!), but I was still going into this new year / new eating pattern with the full understanding that it’s very hard to change patterns even if it is 1/1 on the calendar.

Yes, we are humans and we are organic animal beings that are meant to include meat and animals in our diet (and yes, I consider fish, shellfish, etc as part of the animal kingdom).

I want to explain why, as I’ve gotten a good number of questions about my decision. As an aside, the most contentious conversations I’ve had about my “theological eating” has been with more conservative Christians who, at first blush, deny the reality of concepts such as evolution, but are quick to point out that our species became who we are because of meat consumption…but that’s for another post).

I call this whole eating style “theological eating” for me. That’s corny and pretentious and a little ostentatious. But it reminds me of why I’m doing it. Merianna and I (and MH and Laura) are big “animal people” in that we are outnumbered by our animal co-habitators in our home (including a recently acquired tortoise that will outlive me and costs more to maintain than I do every month). I’ve always been very empathetic with animals going back to childhood.

I’ve also been very compelled to examine my own use of resources and materials. I’ve been terrible at the follow through, but I always had a huge amount of guilt when I ordered a Big Mac or a steak at Outback or bought a discounted slab of chicken breasts at Ingles or Bi-Lo. Part of that guilt was because of the animals themselves and my far-removed connection between their probably not-so-great life and death and my own plate. Part of that also has to do with the economic system that we perpetuate by exchanging our dollars for meat “grown” in such a manner. Part of this has to do with the realization of the advertising machine that corporations put into marketing their products to children, adults, and the elderly. Theologically, I can’t be honest with my own faith if I don’t address a very core issue of both the suffering of probably cognizant beings as well as my own participation in an economic system that I don’t support because of a story about a man who lived a long time ago.

I’m also using one small bowl (a bowl I “borrowed” from Wofford College in 2000… promise I’ll return) and one utensil (an awesome titanium spork… yep!) for most of my food intake at home.

This isn’t just about meat, either (but oh boy is it difficult to find good kosher vegan cheese…whew). I’ve also started heavily examining products such as cereals, grains, sugar, water…even beer that I put into my body and pay with my money. I’m extending this to areas such as how I buy tech gadgets (people that know me know that I spend a good deal of time, money, and attention on those), books, music, appliances etc. For the past year, I’ve pretty much worn the same “outfit” (as Merianna calls it) everyday of an awesome black shirt with a pair of slacks and brown shoes. When one cannot be mended anymore, I buy a new one (happened just this week and I had to get a replacement). Thoughtful and deliberate consumption, if you will. I’ll call it “theological eating.”

The unexamined life might not be worth living, but the examined life is not a walk in hippy park, either. I’m not making this lifestyle choice in order to make you feel bad about ordering a #2 at McDonald’s or plopping down $12 for a steak at Applebees, either. This isn’t out of disdain or judgement. We all walk our own path and mine is not for anyone else or better than yours (probably worse).

We live in an amazing period of our species’ existence. It probably won’t continue on some progressive curve upwards, and we should realize and enjoy our fortune of being born in such a time. That involves enjoying the resources around us.

Nevertheless, I feel like I need to be more deliberate about my choices, and that’s why I am hopeful this is the right path for me.

Bob Dylan At the Grammys’ Charity

Mr. Dylan took jabs at music icons like the songwriters Leiber and Stoller (“Yakety Yak,” “Stand by Me”), saying that he didn’t care that they didn’t like his songs, because he didn’t like theirs either. Nashville wasn’t spared. In barely diplomatic terms, Mr. Dylan mocked the country songwriter Tom T. Hall, saying that his sentimental 1973 song “I Love” (“I love baby ducks, old pickup trucks”) was “a little overcooked,” and implying that Mr. Hall was part of an old guard that was bemused and left behind by the musical revolution of the 1960s and ‘70s.

via At Grammys Event, Bob Dylan Speech Steals the Show – NYTimes.com.