Episode 73: Thinking Out Loud 118: Words Matter – Thinking.FM

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Elisabeth and Merianna talk about moving your draft from the splatter paint on the canvas, letting the words fly off your fingertips to a manuscript with purposeful meaningful words. Words matter. Choose them carefully, especially if you are staff writer for a presidential candidate.

Show Notes

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Episode 72: Thinking Religion: Permission Slip – Thinking.FM

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This week, Thomas and Sam discuss how to use social media effectively, why you shouldn’t invoke God when comparing others to Lucifer, and ways to save money on all of your internet subscription services.

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Delivered every Friday and full of all the stuff we didn’t have time to cover on the show plus a few extra tidbits from around the web.

Show Notes

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The Importance of Getting Your Details Correct

 

My partner Merianna was preaching at a nearby church last month and she needed a time estimate for the drive that Sunday morning. We googled the church and got the address. While on the results page, I noticed their “Hours” stated they were closed. It was a Sunday. That felt… peculiar.

It wasn’t intentional, of course. It’s just a tiny detail that is easy to overlook. But when you only have, on average, about 3-5 seconds to “convert” someone to making a click or engaging with your page in some way, these tiny details add up.

We all like to pretend that we’re expert marketing strategists. We grimace at bad commercials, parse political campaign logos, and pretend to disregard those annoying Facebook video posts from mega-global sugar water makers. We tend to think we don’t need help with our marketing strategies, especially the online ones, because… anyone can create a Facebook Page or Twitter account or even website. It’s easy!

Right?

Well, yes.

But not really. Not if you want to spend your time doing what you’re good at and not making tiny mistakes that add up over time and actually do harm to your “brand” (and yes, we all have a brand whether we like to admit that or not). Seemingly trivial details such as having your Google Business information correct or your Webmaster settings correct for the best Google results or your Facebook Page details can be the deal breaker for someone deciding on whether to call or visit your business, church, nonprofit, etc.

Budget wisely, but keep in mind that doing so doesn’t mean cutting the corners by turning over your very important marketing details to a summer intern or someone who has a mobile phone and a Twitter account. Call us if you need help.

Why augmented reality’s future is more practical and rational than you realize

Bryan Richardson, Android software engineer at stable|kernel, wants you to consider this: what if firefighters could wear a helmet that could essentially see through the walls, indicating the location of a person in distress? What if that device could detect the temperature of a wall? In the near future, the amount of information that will be available through a virtual scan of our immediate environment and projected through a practical, wearable device could be immense.

Source: The Technology Behind Pokémon Go: Why Augmented Reality is the Future

Call Pokemon Go silly / stupid / trendish / absurd etc. To a certain point the game is incredibly inane. However, it does illustrate the ability of memes and mass fads to still occur in large numbers despite the “fracturing” of broadcast media and the loss of hegemonic culture.

The more immediate question to me, though, is what to do with this newfound cultural zeitgeist around AR? Surely, there will be more copycat games that try to mirror what Pokemon Go, Nintendo, and Niantic have created. Some will be “better” than Pokemon Go. Some will be direct rip offs.

Tech behemoths such as Facebook, Microsoft, Samsung, HTC, and now Google understand the long term implications of AR and are all each working towards internal and public projects to make use of this old but new intense hope and buzz around the idea of using technology to augment our human realities. I say realities because we shouldn’t forget that we experience the world based on photons bouncing off of things and going into our eyeballs through a series of organic lenses that flip them upside down onto the theater screen that is our retina before the retina pushes them through the optic nerve to our frontal cortex where our electrochemical neurons attempt to derive or make meaning from the data and process that back down our spinal cord to the rest of our bodies… there’s lots of room for variations and subjectivity given that we’re all a little different biologically and chemically.

We’re going to see a fast-moving evolution of tools for professions such as physicians, firefighters, and engineers as well as applications in the military and in classrooms etc that will cause some people pause. That always happens whether the new technology is movable type or writing or books or computers or the web.

Games (and porn unfortunately) tend to push us ahead when it comes to these sorts of tech revolutions. That will certainly be the case in terms of augmented reality. Yes, Pokemon Go is silly and people playing it “should get a life.” But remember, the interactions with that game and each other that they are making now will improve the systems of the future and save / improve lives. Also… don’t get me started on what it means to “have a life” given our electrochemical clump of neurons that we all are operating from regardless of our views on objectivity, Jesus, or etiquette.

Episode 71: Thinking Religion: Growing Up Evangelical in the 90’s – Thinking.FM

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Thomas and Sam are joined by Merianna Neely Harrelson to talk about True Love Waits, Kissing Dating Goodbye, Promise Rings, and all the interesting parts of Evangelical Christian culture of the ’90’s (and how much of that is being reexamined)… and why Sam still calls himself an Evangelical.

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Show Notes

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Episode 70: Thinking Baptists 20: No One Gets Out Alive – Thinking.FM

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Merianna and Sam talk about how communities of faith create a sense of belonging and what happens when the community encounters a crisis of faith. Do you stay? Do you leave?

Show Notes

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Episode 69: Thinking Out Loud 117: Finding the Corners – Thinking.FM

In which Mary Hudson (8 years old) blows our minds by sharing how she published her first play, Germ Play. Elisabeth and Merianna ask Mary Hudson how the inspiration for the play came to her and inspiration in general. They also discuss the concept of finding the corners of their own manuscripts and how that provides parameters allowing them to put the rest of the pieces together. 

Show Notes

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ShelfJoy: Clever use of messaging and affiliate marketing

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We are the place for book lovers to discover amazing books from a wide variety of topics. All lovingly hand-curated by people who know and love reading.

Source: ShelfJoy

Interesting messaging bot for Facebook Messenger that was just released today. Once you add Shelfjoy to Messenger, you “chat” with it to discover books in various categories (or “shelves” as they call them). If you find something you like, you click “Buy” and you’re handed off to Amazon to complete the purchase with the Shelfjoy affiliate code.

Clever.

We’ve been doing this sort of thing for a while with affiliate marketing and niche recommendations. I had a friend who developed a chat bot for AIM (remember that?) back in 2003 that gave you suggestions about products based on your chats. What we haven’t had is the ability to do so in format like Facebook Messenger that already has all of your social graph data (friends, likes, credit card etc) already tied in.

I expect to see more of these and more intelligent versions of these as Messenger and Google’s upcoming Allo and Siri / iMessage continue to become more “intelligent” and tied into our existing data profiles.

Pretty soon, you’ll be paying your bills and ordering your pizza via voice with your messaging platform of choice (while forgetting how to type on a physical keyboard).

Pokemon Go snatches all of your Google data

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By signing up to play Pokemon Go through Google, many iOS users have unknowingly exposed all of their emails, chats, calendars, documents and more to the game’s developer and third-parties.

Source: Pokemon Go catches all your Google data (here’s how to stop it) | Cult of Mac

I’ve been thinking a good deal about this game over the last few days. I should have posted before, but I wanted to wrap my head around the whole thing (as much as I can).

I’ll have a post up tomorrow with my thoughts.

Until then… this report is insanely terrible and horrifying given our current police state / insurance state / corporatist overlords. Our privacy is our power. Don’t give it away so easily, people.

Update

Fixed with new update on iOS.