NASCAR’s Social Media Leaderboard

Last Updated on December 3, 2018

NASCAR's Social Media Leaderboard 1

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats.

Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective.

Kyle Busch led all drivers in engagements and total video views, with Danica Patrick coming in a close second. Busch and Patrick are both sit near the top in nearly every category.

Source: NASCAR’s Social Leaderboard: How the Top Drivers Stack Up | opendorse

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