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NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective. Kyle Busch led all drivers in engagements and total video views, with Danica Patrick coming in a close second. Busch and Patrick are both …

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Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s good prior art. — Read on scripting.com/2018/07/22/155344.html I remember having a conversation with Tris Hussey over breakfast at some conference …

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Teens Have Officially Moved Beyond Facebook

Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed is still the bulk of $$ for Facebook). It’s hard to earn back users once young people start leaving, as …

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If you automate tweets for marketing purposes, you might want to read this

Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for “amplification” of tweets. Now we’re beginning to see the effects of this change. One of the great things about using Twitter for marketing is the relative ease of “amping” up tweets and causing increased “velocity” which signals to the Twitter algorithms that more followers should see the tweet. If you’re using the default Twitter app on the web …

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Facebook Nones, Snapchat, and Instagram

We’ve been hearing about the decline of Facebook’s popularity among younger users for years now. It looks like Instagram (owned by Facebook) and Snapchat are finally providing an avenue for “Facebook Nones”: Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest projections from research firm eMarketer. At the same time alternative social apps Snapchat and (Facebook-owned) Instagram are seeing rising and double-digit …

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Churches and Nonprofits, It’s Time To Start Thinking About Your Messaging App

“In case there was any doubt that messaging apps were the future of communication in the mobile-first era, a new study released this morning puts some solid numbers behind their traction – and their increasing dominance over email, among today’s youngest users. According to a report from App Annie, email is effectively dying among this crowd. Those aged 13 to 24 now spend more than 3.5 times overall usage time in messaging apps than those …

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The Future is Messaging and Google Seems Oblivious

  “Unlike other AI-based services in the market, M can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more,” Facebook’s VP of messaging products David Marcus said in a Facebook post. Source: Facebook’s M Is Here, and Google Should Be Worried Messaging is big in Asia. Services like WeChat in China and Line in Japan / Thailand / Indonesia are how …

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