Whatever social network you might be using when you see this post isn’t where I posted this from…it’s actually back on my blog that I own and control (but it should show up for you wherever you are).
Lots of marketing theory behind this.
You should do likewise đ
Yep:
Although closing down the third-party Twitter app ecosystem gave Twitter more control over the advertising dollars on their content, it eliminated many apps and services that were actually helping to filter and personalize Twitter content. Ironically those same apps that were eliminated, were actually helping to sustain and grow higher engagement on Twitter.
via Why Twitterâs Engagement Has Fallen | Nova Spivack – Minding the Planet.
Don’t discount the real time web in 2015 if you’re in any sort of business. With the advent and growing popularity of video streaming apps such as Periscope and Meerkat, things are only going to increase in their immediacy. That means more opportunities for better marketing.
Twitterâs most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of the 280 million users who uses it on a monthly basis.
That instant contact is what makes Twitter the perfect fit for businesses. Businesses can see and respond to any tweet in real time.
I’ve deactivated my Facebook account before. To be honest, the only reason I keep it is for the professional pages we manage for clients. But I could do that with other means / accounts.
I’d much rather use this as my place of content production.
Contemplating…
We had the “viral singluarlity” happen on the internet last night and you can be sure that across newsrooms and marketing meetings this morning, there are discussions of dresses and llamas happening right this moment as the East Coast crowd goes to work and looks at all those sharing numbers and metrics.
However, only BuzzFeed is BuzzFeed.
Be yourself. Attract a different crowd with authenticity. Don’t listen to shallow marketers (hey, we’re not all shallow) telling you to “be viral” at all costs. There’s money and value in being different.
In this game, BuzzFeed is winning. It must boggle the mind at traditional publishers that seemingly the entire Internet is talking about content that was created not by a seasoned reporter but a âcommunity growth manager.â These so-called premium publishing brands will inevitably lose their pricing power in the ad market as they continue to copy BuzzFeed. Whatâs more theyâre playing catch-up in offering high-priced agency services that are fueling the models of BuzzFeed and Vice. There used to be an axiom in the tech market: Itâs a bad idea to try to out-Google Google. Too many people tried that â Google âAccoonaâ sometime â and totally failed. These days, in viral publishing, itâs a bad idea for premium brands to try to out-BuzzFeed BuzzFeed. Soon, Time, Esquire, GQ and the like will become indistinguishable from BuzzFeed. And the problem with that is simple: BuzzFeed is better at being BuzzFeed than Time.
via The dress is white and gold. Or, why BuzzFeed won – Digiday.
One day Facebook will be gone. But your blog can live on…
Recently I’ve been writing stuff on Facebook, because the engagement level there is so high. But I’ve found that if I want people who don’t use Facebook, and there are still important people who don’t, you have to put it somewhere else, and for me that’s here on my blog.
If digital archaeologists ever “dig this up” 2,000 years from now, they’ll surely be puzzled by our lapse back into character driven hieroglyphics (complete with the ability to hover over emoji’s if you can’t figure it out):
Barack Obama said his address to Congress this year was all about “finding areas where we agree, so we can deliver for the American people”. And if there’s one thing we can all agree upon, it’s emojis. Hover over an emoji to see the president’s actual words.
Niels Ole Finnemann, a professor and director of Netlab, DigHumLab in Denmark, said: âThe citizens will divide between those who prefer convenience and those who prefer privacy.â
via The Future of Privacy | Pew Research Center’s Internet and American Life Project.
I’ve long said that as the web continues to evolve, particularly as a social medium, we’ll see privacy and the idea of a federated web help shape a new digital divide.
On one side, there will be people who choose convenience and ease by utilizing networks akin to our current ones (ie Facebook). They’ll trade their privacy and data for connections for social connections in a walled garden with pretty flowers.
On the other side will be the federated web by those who are able (either technologically or financially or both) to have and sustain their own web presence that they own and control.
This isn’t a geek vs non-geek distinction as it has been since the web started or something like we have in 2014-2015 where people who care about things like federation or privacy are outsiders.
Now we just need to kill apps.
Great thoughts on blogging in 2014 from Gina Trapani…
This is still a work-in-progress, notes-to-self kind of thing, but itâs been sitting in Draft for months now, so itâs time to get it out. With the obvious caveat that rules are made to be broken (with reason), my new rules for blogging are…
We were talking about this way back in 2006 (and probably before, but that’s when I started taking notice as the social web started accelerating) and it’s good to see that guardians of the web like Dave Winer are still hard at work thinking and talking (and making apps) about this:
Create systems that are ambivalent about the open or closed web. If I create a tool that’s good at posting content to Facebook and Twitter, it should also post to RSS feeds, which exist outside the context of any corporation. Now other generous and innovative people can build systems that work differently from Facebook and Twitter, using these feeds as the basis, and the investors will have another pile of technology they can monetize.
via How to stimulate the open web.
Go read and use RSS.