Windows Live on Mobile Phones: Implications for CPA and Affiliate Markets?

If you use search to reach new or existing customers, or rely on search marketers to expand your program or network, you need to pay attention to the blooming mobile market. This week, Microsoft announced a deal with Sprint to place Windows Live Search on phones to enhance its local and national search reach… “It’s very easy to use, and it automatically comes up on the [screen],” says Michael Inserra, Sprint’s director of strategic alliances. …

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Weekly Insight 11/17/2006

The podcast this week was an interesting experience. Only three of the regular cast were able to attend (Lee, Jeff and myself), so the conversation felt more personal and directed than it has in the past. There’s always a different dynamic in a conversation such as this when only a few people participate as compared to four, five or six. Again, I think we are slowly increasing the quality of talk and Jeff has done …

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Homework Assignment

There’s still time (two hours) to participate. Email me your answer to my question… “Are CPA Networks a threat to affiliate networks? Why or Why not?“

What is Affiliate Marketing’s Brand?

Jim Kukral, publisher of ReveNews and operator of BlogKits, has submitted a short but intriguing piece on MarketingProfs Daily Fix. The main question he poses has reverberations that continue to expand like a rock thrown in a pond if you consider the essence of what he’s asking. Here’s his question: What is affiliate marketing’s brand? When you think of it, what comes to mind? I should also point out that this is a good exercise …

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A Modest Proposal: Homework Assignment for Readers (Due Friday)

I have a proposal for anyone interested… I want to bring together a number of different insights into a specific question brought up over and over on the Molander/Ms. X podcast and in the debate raging in the comments below. It’s a question that I’ve been pondering for about three years since I was there at the launch of AdDrive (a CPA network) and have worked on but never come up with a satisfactory answer. …

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CostPerNews Special: Are CJ and Linkshare Worth Their Salt?

If you have attended any of the adtech’s or Affiliate Summit or the DMA’s over the past four years, you have certainly witnessed the proliferation and explosion of CPA networks in the online marketing industry. Where did they come from? Why are they here? Should you as a merchant, affiliate manager or program director be working with them? These are important and serious questions with long reaching implications for your company’s bottom line and the …

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End of Co-Registration Craze in CPA Marketing?

Do a search for “co registration.” It can be a scary thing. Consumers have complained voraciously. As Wayne Porter and the brilliant Jan Hertsens point out, there are also serious security concerns over these types of offers. Nevertheless, companies have made millions on co registrations in the CPA network space. Not only that, but new firms are popping up every day attempting to monetize the reg path and make use of the path that users …

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Internet Ad Potential Underestimated (by Analysts and CPA Marketers)

The rapid rise of the online ad industry in the past decade has been widely discussed and hyped in a media environment where offline spending is decreasing while online spends (and ROI) continue to grow.  According to Terry Semel, CEO of Yahoo, the valuation that most analysts have placed on the internet ad industry for 2007 are underestimated… “The growth potential of Internet advertising has been underestimated because the predictions did not include advertising on …

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The Future of CPA Networks?

Today brings the launch of another partnership marketing network, AllAdSpace.com. However, this network is putting a twist on the common notions of what being a network means. As more of these networks launch, what sorts of implications do their hybrid way of doing marketing online have for more traditional affiliate and CPA networks? AllAdSpace’s hook is that it is free for both webmasters and advertisers. So, webmasters and site owners are able to sell ad …

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Q & A with Riya / Like.com’s Marketing Director Beth Kirsch

Affiliate (or partnership-based) online advertising can and must change dramatically in how it is executed. We are truly in the junior leagues with “affiliate marketing” and “shopping comparison” in terms of cost and delivery structure. There are too many limitations. There are tectonic shifts occurring, today, beneath our feet and driven by advertisers. Specifically, systems flexibility will drive change. Are you a vendor to advertisers who doesn’t provide flexible delivery and payment options for advertisers? …

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Mobile Marketing Making an Impact on Affiliates?

I’ve spent a small amount of time working with marketers devoted solely to the mobile side of things, and to be sure the space has taken off in the past 18 months.  The United States does seem to behind Europe and Asia both in terms of mobile technologies and mobile ad serving (large use of mobile internet, or WAP, in Europe is just one example). As these technologies continue to drop in price here in …

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CostPerNews Widget Now Available

Links are dead (more on that soon). I’ve been promoting widgets as a promising platform for the future of affiliate marketing. So, I decided to construct a widget for Cost Per News that you can place on web pages or your desktop. Updates and podcasts that are added here will automatically be updated on your widget, so it will save you a little time if you’re a regular visitor. Here is the file: costpernews_widget.htm Let …

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Weekly Insight – November 10, 2006

Again this week we overstepped the thirty minute barrier that Jeff was aiming for. We even went a small amount over the hour mark, but the conversation was interesting for the most part. The asides and random tangents were there, but we’re ringing them in much more effectively and the conversation is really becoming more developed (and valuable) every week. The addition of David Lewis to the regular cast of Amanda, Jeff, Wayne, Lee and …

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Google Checkout Is Going International

A few weeks back I made big news and landed on TechMeme for pointing out that ZeFrank’s Gimme Some Candy promotion had been dropped by Google Checkout for not selling an actual product. In the end, this worked out for Frank’s benefit as many of his Canadian users pointed out that Google Checkout was not open to residents of Canada anyway. He moved his promotion to PayPal and it has (by all accounts) been a …

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Affiliate Networks – Changing of the Guards?

In his wrap-up coverage of this year’s ad:tech NYC, Scott Rewick of NextInternet writes that one of the things unique about this year’s conference was: Rise of the “new networks” XY7, ClickBooth, CPA Empire, HydraMedia. I grew up in the early days of the Internet when the companies attracting all of the attention were Adteractive, MetaReward, and Azoogle. I sense a “changing of the guard” as the older companies mature, while the younger ones are …

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Changes at Yahoo’s Upper Levels?

Valleywag is reporting a tip that some of the top people at Yahoo! are going to be receiving the pink slip in the immediate future. Guaranteed Bill Demas, Senior Vice President & General Manager, Yahoo Publishing Network Will Johnson, VP & general manager of the Yahoo Publishing Network Any connection to the coming class action lawsuit first elaborated on by Jeff Molander?

vSocial and Adify Team Up for In-Video Vertical Advertising

Adify is an interesting new player in the video space. Underneath the heading of “Community Driven Ad Networks,” their blog states that: At Adify, we are developing a business model that “wraps around” this emerging form of content creation with a unique set of services for supporting monetization. Our community networks are designed to enable any participant – publisher, advertiser or user / enthusiast – to benefit directly from helping in the advertising sales or …

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Widgets and the Future of Affiliate Marketing

Steve Rubel writes Within a year we’re going to see blogs transforming themselves into customized start pages. This won’t happen with all blogs. It will start with high-traffic sites that zero in on popular verticals like tech and politics. As these tools become more sophisticated and easy to use, the trend will migrate down the Long Tail into other niches. As I have mentioned before, you can easily transform your default home page into a …

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Merkle Taps Alterian for Email and Online Marketing

Alterian is a provider of software for analytics and lead integrated marketing.  According to their press release, the goal of their software platform is to make it cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure.  A few of their clients include Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, …

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MediaWhiz Buys Text Link Ads

Big week for MediaWhiz. Last night in NYC to celebrate ad:tech, MediaWhiz threw a poker tournament. Today, it was announced that they’ve acquired Text Link Ads. Was this a good buy for MediaWhiz? Where are they looking to move with this buy? Text Link Ads doesn’t use “no follows” for their links, which has given the platform a good deal of suspicion and has given rise to some debate about its long term health as …

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