On Aliens

Aliens exist, there’s no two ways about it. There are so many billions of stars out there in the universe that there must be all sorts of different forms of life. Will they be like you and me, made up of carbon and nitrogen? Maybe not. It’s possible they’re here right now and we simply can’t see them

— Read on www.theguardian.com/lifeandstyle/2020/jan/05/astronaut-helen-sharman-this-much-i-know

Top Posts of the Teens

I started writing email newsletters in 2002 and blogging in 2003 for a couple of marketing outlets. I was mowing the lawn on October 13, 2006, and had the bright idea to start a marketing blog called CostPerNews. It took off rather quickly and before I knew it, I was getting citations on Techmeme and flown around to speak at various marketing and tech conferences. Part of that adventure was luck and hitting the blogging scene at just the right moment and part of it was the time and energy it took to write 3-5 posts a day about the various aspects of marketing I was covering.

Around that same time, I decided to use this samharrelson.com domain for my personal blog to journal and capture ideas and observations. Of course, it never had the same impact as CostPerNews, but it does continue to draw a not-insignificant amount of traffic each month.

Things really changed in the early 2010s as we moved from blogs to “social” media. I championed Twitter heavily back in 2006-2008 as an addition to what blogs had become and thought the platform would continue to amplify self-hosted personal sites and become a real discovery engine. What I hoped for is that personal and business blogs would bloom and platforms such as Twitter, Tumblr (RIP), and Facebook would be traffic drivers to those destinations. Boy, was I wrong. Worse, I gave in and started using those sites instead of this space for my personal thoughts and observations. You can see that in the chart above that shows the number of posts I’ve made here since 2006.

I’ve always had grand thoughts of doing away with my Twitter and Facebook accounts as primary places of content production and focusing here.

I’m taking that seriously in 2020. I’m not abandoning FB or Twitter (as I did Instagram last year), but I am using this as my primary hub.

On that note, let’s take a look back at the Top 10 posts from 2010-2020 here on the blog based on site traffic:

It looks like 2016 was definitely a bright spot for the blog here. I had made a concerted effort to stop giving so much content to the advertising-driven social networks and remind myself that I had space here that needed me. As I look back on the last 10 years and thousands of posts, I’m equally reminded of that realization. And excited.

It’s good to be back. Let’s see if we can do 1,000 here in 2020.

Episode 155: Back to Weekly

Big news in this one… we’re coming back weekly for 2020! Starting around New Year’s Day, we’ll be back with all new guests and voices (and voices of guests) as well as some fun book giveaways, and a number of insider downloads drawing from the show’s past (and present and future).

Merry Christmas from Merianna, Sam, and the Harrelson family and more soon!

(We also have an exciting new podcast studio that we'll be discussing)…

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Thoughts on AirPods Pro

I was going to pass up on the AirPods Pro. I was incredibly impressed by the first generation of AirPods. In many ways, the AirPods became the revolutionary technology that we all thought the Apple Watch might be. The integration with Siri and the ability to interface with a voice-first assistant set the devices apart, however. There simply was nothing like them before or even now. It’s like a prequel to Her.

Today I received my AirPod Pros. I was skeptical. After about 4 minutes on a call, I’m no longer skeptical.

This is a game-changing device. Where the original AirPods were fantastic for “cord-free” audio for your iPhone, the AirPod Pros are beyond a step up. I’ve been testing them all night with podcasts, audiobooks, music, and most importantly phone calls. For those of us who still live in a world where phone calls matter, these things are a game-changer.

The noise cancellation features is super intelligent. The quick interfacing with an iPhone or iPad is admirable. But the sound quality is up there with what I’d hope for earbuds this expensive.

The future is voice computing. Apple’s most “Apple” device since the iPad unveil in 2010 is definitely the AirPods. The AirPod Pros completely live up to their name. I’m completely on board with this amazing technology and love the innovation.

Build your own website and stop using Twitter, Facebook, and LinkedIn for your personal online persona.

There’s another option for developing an online presence that doesn’t leak any data you don’t want it to, if you’re willing to put in the effort: a personal website. Last year, a Vice reporter, Jason Koebler, made a compelling case for bringing personal websites back into style. Before Facebook, setting up your own page on sites like Xanga or LiveJournal was common, and the data controls were simple. This technology is still available to us, easier to use then ever, and gives you control over the privacy levers. Just don’t share a résumé with your phone number on it.

Source: Opinion | Build an Online Presence Without Giving Up Privacy – The New York Times

The Problem with Trying to Do Your Own Email Marketing

Web designers always bemoan online website creators like Wix and Squarespace for making it too easy to build a website and undercutting their own trade (and pricing). We’ve certainly battled with that at Harrelson Co over the years, especially given that our main client base is made of nonprofits, churches, small businesses, and generally those with very limited budgets.

However, I’ve realized over the years that the clients who complain about invoice costs and threaten to “move to Squarespace” are the types of clients I don’t enjoy working with in the first place, so it’s better to say “no” upfront and let them pursue those seemingly cheaper options (which never turn out to be cheaper).

This has become especially true with email marketing. Email is super hot right now in the online marketing world. There’s a reason every politician, church, business, NASCAR sponsor, and fast food company wants you to subscribe to their newsletter… it’s insanely profitable to have a highly engaged core group of people on an email list. Tools such as Mailchimp and Constant Contact and even SendGrid have come along to help ease the friction of setting up, desigining, and sending email newsletters to the point where it’s perceptibly “not that hard” to do it yourself.

But that’s not the whole story. Like having a poorly designed and optimized site using a “free” or “cheap” website builder, using these tools on your own or “in-house” takes not only a number of unplanned for resources, but also a level of expertise that most business owners or nonprofit directors simply aren’t aware of… and it will “cost” you much more in the long term if you don’t know what you’re doing.

Here’s a great post from the ZeroBounce team on some of the nuances of setting up and sending email newsletters… it’s very easy to fall into the trap of thinking “free tools = easy” … but do your homework.

The very first condition of great marketing is to make sure your message actually reaches your audience. We know that many companies struggle to land their emails in their customers’ inboxes. If you’re one of them, you will find this guide to be a lifesaver. We used our knowledge and experience to create a complete set of guidelines to help you achieve a better email deliverability and maintain a healthier sending reputation.

Source: Email Deliverability – Complete Guide | ZeroBounce

Spaying and Neutering Dogs

Well this is an eye-opening piece that has caused me to reconsider lots of presuppositions…

In other words, to solve the problem of our unwillingness to keep track of our dogs, we do not address our own unwillingness. To address the overpopulation of unwanted dogs, we do not address the overpopulation. Instead, we non sequitur: we take brand-new dogs and introduce them into our homes by first putting them through a surgery at six, four, or even three months of age. The professed solution, in the United States, is to spay or neuter all the new ones.

Source: Opinion | Dogs Are Not Here for Our Convenience – The New York Times

On Being a Revangelical – Merianna Neely Harrelson

I always got questions from Thinking Religion listeners when I claimed to “still be” an Evangelical. Merianna explains it much better than I ever could here…

Between this statement and my partner’s parsing of the Greek meaning of the term evangelical around the dinner table, I am finally ready to say that I am evangelical or perhaps a revangelical, returning to an identity I used to wear proudly as I tried to convert my middle school friends and offer them eternal salvation.

I am no longer interested in converting people, but I am interested in continuing to accept the invitation of partnering in the wonderful, mystical, and transformative work that the Holy Spirit is doing here on earth within and among us.

Source: On Being a Revangelical – Merianna Neely Harrelson

Chernobyl on the Seine

In 1933 nuclear physicist Marie Curie had outgrown her lab in the Latin Quarter in central Paris. To give her the space needed for the messy task of extracting radioactive elements such as radium from truckloads of ore, the University of Paris built a research center in Arcueil, a village south of the city. Today it’s grown into a crowded ­working-class suburb. And the dilapidated lab, set in an overgrown garden near a 17th century aqueduct, is sometimes called Chernobyl on the Seine.

Source: France Is Still Cleaning Up Marie Curie’s Nuclear Waste – Bloomberg

I Almost Forgot How to Tie a Bowtie

My oldest daughter made a comment about how I resemble The Librarian in my mannerisms and philosophy on things, except that I didn’t wear bowties anymore.

That was good enough inspiration for me to open up my dusty drawer of memory-imbued bowties I have collected, bought, been given by students, and gifted by friends over the years. During my time as a Middle School teacher, the bowtie became my talisman and an important part of my costume that I would put on every morning (and squirrels… but that’s a different blog post). My students would voice their disappointment when they showed up to class and I had on a “regular” tie. I started receiving handmade bowties made out of duct tape, squirrel-themed bowties, and everything in between. My official portrait done by the 8th graders in art class included the bowtie as well. I taught numerous young people (of all gender identifications) how to tie a bowtie. High schoolers would come by my graduation before picture day or a school dance or graduation to have me help them tie their bowties.

So I was incredibly sad and then frustrated this morning when I went to tie one of my favorite bowties and realized the muscle memory was gone. It was as if I’d been a concert pianist for years and then I sat down to play Fur Elise and had no idea where to move my hands.

I stopped myself, looked myself in the mirror, and resolved then to never forget how to tie a bowtie. The muscle memory slowly came back, and I made a pretty good knot.

It’s time for me to get back to where I once belonged and not forget the power of the bowtie.

When you tell your daughters that you collect images of Jonah and they send you one from a Basilica

Pretty cool kids…

It’s always been my conjecture that the Dura Europos Baptistry had images of Jonah present as a representation of the 3-day Resurrection event in a Jewish/Chritian context. There were depictions of Adam and Eve in the Baptistry area (along with Jesus as the Good Shepherd as well as other common representations from the Old Testament/Hebrew Bible in places such as the Catacombs in Rome).

Here’s an image of the Dura Baptistry from the original printing of Dura Europos and Its Art by Prof. M. Rostovtzeff (1938, Oxford Press)… one of my favorite books and possessions:

The top register includes a depiction of Jesus telling the disabled person by the Bethesda Pool to grab their cot and get up and walk off (John 5). It’s a terrific passage.

The amazing (and frustrating thing) is that the register literally flows the pool into a depiction of Jesus walking on water on the Sea of Galilee and getting Peter to hop out of the boat to walk towards him (Mark 6, Matthew 14, and John 6)… which doesn’t turn out well for Peter. The depiction here actually shows Peter sinking in the waves!

Here are the two panels we have with the earliest depictions of Jesus that we know of …

Dura Europos Baptistry Depictions of Jesus Healing the Paralytic and Walking on Water

While a grad student at Yale, I was fortunate enough to spend a couple of years working at the incredible Yale Art Gallery with Prof. Susan Matheson and the talented staff there. One of my “jobs” (it was more like dream assignments) was working in the basement to catalog the Dura Europos collection with digital photography. I got to see this fresco on a pretty regular basis and we became good pals. If I knew then what I know now…

However, the frustrating part is that the water continues to flow to the next register… which has been lost to history after the sack of the (then) Roman Dura Europos in 256-257 CE by Sassanians and subsequent abandonment of the fort / town and eventual disappearance into history before the complete looting of the site by ISIS over the last decade. It’s a sad tale and I had always hoped to travel to Dura and participate in a dig where we’d uncover the other pieces of the top register in the Baptistry that would almost certainly have included Jonah being regurgitated from the fish and therefore seal my case about Jewish-Christianity extending well into the 3rd and 4th centuries. Alas.

Again, Jonah shows up quite often in early Christian artwork and imagery as a signifier of the Resurrection (the Catacombs especially), but I always wanted to see what those genius artists who designed the Dura Europos Baptistry did with the rest of the panels and the water theme as they perched between the edge of the desert and overlooking the Euphrates River.

YouTube and “Reinforcing” Psychologies

“The new A.I., known as Reinforce, was a kind of long-term addiction machine. It was designed to maximize users’ engagement over time by predicting which recommendations would expand their tastes and get them to watch not just one more video but many more.

Reinforce was a huge success. In a talk at an A.I. conference in February, Minmin Chen, a Google Brain researcher, said it was YouTube’s most successful launch in two years. Sitewide views increased by nearly 1 percent, she said — a gain that, at YouTube’s scale, could amount to millions more hours of daily watch time and millions more dollars in advertising revenue per year. She added that the new algorithm was already starting to alter users’ behavior.

“We can really lead the users toward a different state, versus recommending content that is familiar,” Ms. Chen said.”

via “The Making of a YouTube Radical” by Kevin Roose in the New York Times

Unexplainable Experiences and How the Church has Lost to YouTube and Netflix

“The Church” (admittedly generically speaking here) has become a community center / garden club / singles bar / country club / music venue in the modern American experience.

There’s generally little to no real examination of the unexplainable or mysterious (especially in my Baptist circles… because of job security). So people who still go to church are left to ponder those themes by themselves with YouTube or the latest Netflix sci-fi dystopian shocker or with Marvel Universe movies.

Maybe if churches were to re-engage with the mysterious and with the unexplainable and with mythologies of deep and ancient wisdom we don’t (and cannot) understand, more people would engage with the church. It’s a part of human psychology and our pull to the black monolith of mystery is repressed when churches operate at surface level Sunday-School-as-therapy-sessions…

It’s Pentecost tomorrow, so I’ve been thinking a great deal about this and how most sermons and Sunday School lessons (if people even do them anymore instead of a book study or self-help group) will be about vague and superficial terms meant to dumb down the unexplainable event that we remember and reenact still.

More than half of American adults and over 60 percent of young Americans believe in intelligent extraterrestrial life. This tracks pretty closely with belief in God, and if Pasulka is right, that’s not an accident.

Her book isn’t so much about the truth of UFOs or aliens as it is about what the appeal of belief in those things says about our culture and the shifting roles of religion and technology in it. On the surface, it’s a book about the popularity of belief in aliens, but it’s really a deep look at how myths and religions are created in the first place and how human beings deal with unexplainable experiences.

Source: The new American religion of UFOs – Vox

Don’t think that we can’t remember

When undergraduate students at Peking University, which was at the center of the incident, were shown copies of the iconic photograph 16 years afterwards, they were “genuinely mystified”. One of the students said that the image was “artwork”. It is noted in the documentary Frontline: The Tank Man that he whispered to the student next to him “89”, which led the interviewer to surmise that the student may have concealed his knowledge of the event.

via Tank Man – Wikipedia

“Change within a lifetime”

Climate change is the ghosts of impacts future….

And so the most effective guard against climate breakdown may not be technological solutions, but a more fundamental reimagining of what constitutes a good life on this particular planet. We may be critically constrained in our abilities to change and rework the technosphere, but we should be free to envisage alternative futures. So far our response to the challenge of climate change exposes a fundamental failure of our collective imagination.

via The Conversation

Roman Earthquake Cloaking

I tend to agree with the physicist from UNCC here that the Colosseum and other buildings that exhibit these “metamaterial” designs were probably self-selecting (in that they didn’t fall down during earthquakes), but we definitely don’t give the ancients enough credit with their engineering and scientific prowess…

Scientists are hard at work developing real-world “invisibility cloaks” thanks to a special class of exotic manmade “metamaterials.” Now a team of French scientists has suggested in a recent preprint on the physics arXiv that certain ancient Roman structures, like the famous Roman Colosseum, have very similar structural patterns, which may have protected them from damage from earthquakes over the millennia.

via Ars Technica

Intelligent Voice First Interactive Advertising

We are in very early days of the Voice First revolution and Intelligent Voice First interactive advertisements along with true Voice Commerce will form the new backbone to Voice First AI just as pay-per-click and shopping carts formed the last revolution. In the next 10 years “Dumb Pipes” of audio and video channels that do not have Voice First AI deeply integrated, will be seen as ancient as live radio, TV and music downloads look today. Spotify took a great first step in to Intelligent Voice First interactive advertisements.

Via Brian Roemmele on Quora

New Reading of the Mesha Stele

Potentially huge (I appreciate Thomas Römer‘s scholarship a great deal):

A name in Line 31 of the stele, previously thought to read ‘House of David’, could instead read ‘Balak’, a king of Moab mentioned in the biblical  of Balaam (Numbers 22-24), say archaeologist Prof. Israel Finkelstein and historians and biblical scholars Prof. Nadav Na’aman and Prof. Thomas Römer, in an article published in Tel Aviv: The Journal of the Institute of Archaeology of Tel Aviv University.

New reading of Mesha Stele could have far-reaching consequences for biblical history – Phys.org

Stanford to cut Stanford Univ. Press

Just wow.

The Stanford press actually brings in about $5 million a year in book sales, a sum that is impressive compared to sales of many scholarly publishers. But it has also depended on support from the university, which in recent years has provided $1.7 million annually.

Provost Persis Drell told the Faculty Senate Thursday that the university was ending that funding. She cited a tight budget ahead, due to a smaller than anticipated payout coming from the endowment. (The endowment is worth more than $26 billion and is the fourth largest in American higher education.)

Stanford publishes about 130 books a year. It is particularly well-known in the fields of Middle Eastern studies, Jewish studies, business, literature and philosophy. The press has also been capable of undertaking long-term scholarly efforts, such as a 20-year project to translate the Zohar, the key work in understanding the Jewish thought of the Kabbalah.

Source: Stanford moves to stop providing funds to its university press