Twitter and Online Marketing: What Problem Does Twitter Solve?

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What purpose does Twitter serve for online marketers? Can you successfully “market” something on Twitter?

Yes and no.

Yes: you can market yourself, your ideas, your brand and your positions that down the road equate into real world bottom line numbers.

No: marketing products or services directly on Twitter in a pure performance marketing sense is incredibly difficult. I’ve been on Twitter for over a year and have 500+ followers and people that I’m following (which is a fairly substantial number in Twitterland). I’ve not seen anyone successfully sustain the ability to direct market products or services.

Twitter is an amazing tool for networking, sharing info or marketing yourself or your ideas. It requires patience and the realization that not all marketing is constrained by notions of direct results. Sometimes, the best types of performance marketing are the ones that build on organic interest… the type of interest you can generate on Twitter.

Big in Japan: Web2.0 Is Dead and Japan is the Next Hub of the Web?

Robert Sanzalone of Blognation Japan has an interesting interview with Zooomr’s Kristopher Tate in which he expounds on his vision of web development’s future.

He’s almost got me convinced…

Kristopher: My goal is simple. I’m going to make Japan the next center of the web!…

I really want to get bloggers excited in Japan. It doesn’t seem like they have much forward voice here. That needs to change. The bottom line is this: Web 2.0 is dead — the brand is. In the valley everyone is scrambling for new ideas. But Google and Facebook have sucked up core talent. There isn’t anything new or exciting happening there. It’s become a bubble. Japan holds the second largest GDP globally. It’s infrastructure is amazing. 3G is here and people know how to use technology.

Read the rest here.

Super Roman Glue

First concrete, now superglue… is there anything the Romans didn’t engineer?

I’m sure the location that this glue concoction was recovered had something to do with its makeup (much as Roman concrete varies from place to place based on location of origin in the Empire). However, this is still pretty amazing considering the time gap:

Analysis shows that the Roman glue was made of bitumen, beef tallow and pitch. But researchers said they had failed so far to recreate the adhesive and that sawdust, soot or sand might have to be added to complete the process.

“When we finally manage to remake the superglue, it will easily compete with its modern equivalents,” Mr Willer said. “After all, which of today’s glues stick for 2,000 years?”

Glue Used by the Romans Has Stuck Around for 2,000 Years – The Independent

Medieval Archaeology Journal Online For Free

Not for everyone, but if you’re a history nerd like I am, this is a great opportunity:

An early Christmas present from the Society for Medieval Archaeology:

Good news from the Society for Medieval Archaeology and the wizards at the Archaaeology Data Service. The first fifty (50) issues of Medieval Archaeology are available for free online. Its not quite open access, because the issues can’t be archived elsewhere, but that’s no real problem as long as the ADS stays funded.

The Society exists to ‘further the study of the period from the 5th to the 16th century A.D. by publishing a journal of international standing dealing primarily with the archaeological evidence, and by other means such as by holding regular meetings and arranging conferences.’ It’s clear making the journal freely accessible is going to do a lot for their work, but even so when you also have to balance the financial needs of the Society it’s still a courageous step in a field where most publications are subscription-only.

But the real reason to celebrate is that the journal is very good. There is plenty of stuff in it that deserves a wide audience. For instance Pictish symbol stones are a bit of a mystery. However I can read about them in the article Investing in Sculpture: Power in Early-historic Scotland by Meggen Gondek, which is available as a PDF from Volume 50 of Medieval Archaeology.

(Via Alun: Ancient Science and the Science of Ancient Things.)