Philanthropy and Underserved Communities

The average person thinks, “Of course philanthropy is about helping the poor.” In fact, just one out of every three dollars is intended to benefit underserved or marginalized communities. Even with a very broad definition—low-income communities, communities of color, women and girls, LGBT communities, people with disabilities, the elderly—it’s a small percentage of philanthropic dollars. […]

Your Domain and Your Home Address

I often shock potential small business or nonprofit clients by knowing their home address or cell phone number during our first or second call. It’s easy if they have already purchased a domain. I don’t do it as a scare tactic, but as an educational moment about the need to plan ahead and think through […]

All these problems may just be inevitable teething…

“We haven’t had this kind of transformation since television came in the late ‘40s and early ‘50s,” says Marc Pritchard, the marketing boss at Procter & Gamble, the world’s largest advertiser. Grappling with these challenges, however, may spur a shift in the industry’s structure. There will always be startups, particularly because technology changes so quickly. […]

Dealing with eComXpo eMail

No matter how many times I've asked to be unsubscribed from eComXpo's mailing lists, I always get redundant mail from them anytime there's a new "virtual event" taking place.  It makes me wonder just how much money eComXpo has spent in acquiring email lists of affiliate marketers, publishers or bloggers over the years because the […]

Marketing to Little Brothers and Sisters

Ever get scared that the marketing paradigm we operate within is just feeding a much bigger machine that isn’t a fan of human freedom? I do. Looking forward to reading Cory Doctorow’s new book: Little Brother: “If you love freedom, if you think the human condition is dignified by privacy, by the right to be […]