Marketing

Marketing to Your Own Beliefs

I get these sorts of questions frequently from new clients: “Why aren’t my Facebook Page posts getting more likes?” “Why isn’t my website getting more views?” “How can I let more people know I’ve written / made / created / offer the best service / product in my area?” “When will people start responding to …

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The Economics of Mask Wearing

For the last 18 or so years that I’ve been in marketing, I’ve used “democratization” and “community focus” as consistent buzzwords in both my consulting work as well as speaking at conferences etc. I don’t think there’s any better example as to why those terms are important than the experience of living through 2020. Specialization …

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Philanthropy and Underserved Communities

The average person thinks, “Of course philanthropy is about helping the poor.” In fact, just one out of every three dollars is intended to benefit underserved or marginalized communities. Even with a very broad definition—low-income communities, communities of color, women and girls, LGBT communities, people with disabilities, the elderly—it’s a small percentage of philanthropic dollars. …

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All these problems may just be inevitable teething…

“We haven’t had this kind of transformation since television came in the late ‘40s and early ‘50s,” says Marc Pritchard, the marketing boss at Procter & Gamble, the world’s largest advertiser. Grappling with these challenges, however, may spur a shift in the industry’s structure. There will always be startups, particularly because technology changes so quickly. …

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The era of the fact is coming to…

The era of the fact is coming to an end: the place once held by “facts” is being taken over by “data.” http://www.newyorker.com/magazine/2016/03/21/the-internet-of-us-and-the-end-of-facts

Dealing with eComXpo eMail

No matter how many times I've asked to be unsubscribed from eComXpo's mailing lists, I always get redundant mail from them anytime there's a new "virtual event" taking place.  It makes me wonder just how much money eComXpo has spent in acquiring email lists of affiliate marketers, publishers or bloggers over the years because the …

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Marketing to Little Brothers and Sisters

Ever get scared that the marketing paradigm we operate within is just feeding a much bigger machine that isn’t a fan of human freedom? I do. Looking forward to reading Cory Doctorow’s new book: Little Brother: “If you love freedom, if you think the human condition is dignified by privacy, by the right to be …

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