Last.fm
Last.fm has probably been my favorite “social” network since I joined in 2005. If you’re a Last.fm user, add me here.
LinkConnector Making Gains: Is There a “Big 4” Anymore?
With last week’s launch of the pepperjamNETWORK and the discussion that ensued about the role of affiliate networks in the online marketing space, it’s interesting to take note of some of the other networks out there that exist (in size but not necessarily quality) between the CJ/Linkshare/Performics/ShareASale affiliate network model and the more direct response driven CPA networks.
One of those networks is North Carolina based LinkConnector. LinkConnector has been active in the industry since 2004, but it looks as if they are picking up steam and advertisers according to a new press release.
LinkConnector kicked off 2008 with nine merchants from the Internet Retailer’s Top 500 Guide, tripling its market share reach, and closing the gap between itself and other large networks, such as Commission Junction. LinkConnector has redefined for many merchants and affiliates what it is they want from an affiliate marketing network. Many merchants from the Top 500 Guide selected LinkConnector for its exclusive technologies, not found in other networks, and for its notable list of high quality affiliates.
“Many top Internet retailers took notice of LinkConnector in 2007, seeking new and better solutions in affiliate marketing,” said Choots Humphries, LinkConnector Co-President. “Internet Retailer’s independent survey affirms that we are rapidly capturing market share. We believe this is due in part to our exclusive technologies and unique approaches, differentiating us from the crowd. We expect to again grow by more than 100 percent in 2008, providing affiliate marketing solutions to a growing number of merchants from the Top 500 List.”
So, the important question here is how networks such as LinkConnector, or the new pepperjamNETWORK or even the increasingly important CPA networks like AzoogleAds (not to mention agencies like MediaWhiz or the budding widget ad networks) will impact both the affiliate market and the more mentioned “Big 4” networks?
Is there even a “Big 4” anymore?
2008 should be fun as we find out.
“Hushpuppies, Daddy!”
I could watch this all day long:
Breaking Bad Has a Good Viral Campaign
Breaking Bad is a new movie TV show coming out about a high school chemistry teacher who creates his own meth lab business. Sounds like a silly movie, but the viral marketing campaign is tremendous.
Here’s one I just sent over to Jim Kurkal:
http://www.waltswisdom.com/flash/waltsplayer_ext.swf?_id=2001jsfyw1
You can waste some of your own time by freely contributing to the marketing of the movie here.
Looks like this will be a hit viral campaign along the lines of that stupid “put-your-face-on-a-dancing-elf” thing from this past holiday season.
Jerash on Flickr
User Gauis Caecilius is posting pics of Jerash (Gerash) in Syria on his Flickr page. Beautiful stuff if you’re interested in the Roman Empire and it’s reach into Palestine and Syria.
Having a Daughter is Tough These Days
My pal Jim Kukral made this vid about a Bratz doll that his daughter received for Christmas. I just hope Mary Hudson is able to make it through the marketing messages and find her own inner beauty when she gets of “doll age.”
If you are a Digg user, please give Jim a digg here.
Cloverfield is a Rejection of “Social Media”
Amen…
“Most of all this is a movie about how the young’uns have no tools for moral discourse and that all they can do is utter banalities and take endless pictures of each other and record their lives for no apparent purpose.”
Cloverfield is a fantastic movie for all the wrong reasons and makes you scratch your eyeballs/head/logic and reconsider who you’d go back for. Go see it for your own benefit and realize what Abrams, etc are trying to express.
Going to Affiliate Summit, Have a Mac and Need a Reservation?
Heading to Affiliate Summit on Feb 24-26 at the Rio Hotel (as you should be)? Have a Mac? Still haven’t booked a hotel room?
Then this little desktop widget is for you:
Las Vegas Travel Widget… Get travel deals on Las Vegas, Reno Nevada and Lake Tahoe. Select on back which feed you want to display. Travel deals from HotelsOnTheStrip.com which searches 28 sites using the Travelocity search engine.