Ir-Relevantly Speaking

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Sad. I really enjoyed the Relevantly Speaking blog. It is not common that an affiliate network is willing to blog about things besides “company news and offer promotion.”

Mediatrust Blog: “First, Relevantly Speaking as you know it today will change drastically. First, the blog portion will cease to exist. As proud as I am of the work we’ve done on it, we just don’t have the resources to continue writing two blogs for our company. That said, all of our blogging will be done here at blog.MediaTrust.com. The focus of that effort will be performance marketing, company news, and offer promotion. The goal is to really concentrate on our brand and make sure our blogging efforts really support our core business of performance based marketing.”

I really don’t see how it costs anymore to keep up a high quality blog rather than one focused on telling a (what will probably be dwindling) reader base about the HOTTEST NEW OFFERS! in a network.

And the interviews from places like the last Affiliate Summit were top-notch.

Oh well. Economy sucks.