Year: 2008

Internet Marketers on Twitter

Brian Chappell over at MarketingPilgrim has a list of 75 or so internet marketing professionals actively using Twitter. If you’re new or old to Twitter this is a nice resource:

Many underground conversations go on within Twitter that never make it to the blogosphere or news sites. It can be a dynamite location for link bait ideas, breaking stories, and general topics you might not think about on a daily basis. You might even find yourself obtaining clientèle through it. I really could go on and on with what you could do with Twitter.

As an aside, over on my personal blog (?), I made some remarks about how Twitter has changed since the “good old days.”

Marketing Pilgrim – 75+ Internet Marketing Gurus on Twitter

TheUseful Settles with Florida AG

According to Mark Meckler at the Digital Moses Confidential, TheUseful has settled with the Florida Attorney General’s office for a cool million:

In a press release eerily similar to that issued by Azoogle upon its settlement and million dollar payment to the Florida Attorney General, The Useful / World Avenue USA has announced that the Florida Office of Attorney General has closed its investigation into the company’s activities and will be dismissing its lawsuit.

Watch the way you use the term “free” in Florida, folks.

Twitter Nostalgia

Twitter is like an indie band that did well and now is selling out stadiums across the world.

It’s interesting to me that when I first started using Twitter in 2006, the amount of “in-twitter” replies using the @ sign were low. If I came across someone using the @ sign more than a few times a day I tended to not follow or unfollow them because, at first, the platform wasn’t about conversing. Twitter was about answering the simple question of what we all were doing. It was interesting and amazing. The music and giddiness of something new was there.

Now, in 2008 and with 700k members, Twitter is less about telling people what we are doing and more about the “conversation” and follows the aesthetics of an IRC chat. Twitter has become a Rolling Stones-esque performance show with lead singers prancing around on the social stage clad like Bono and jubilant like Mic Jagger. It’s fun to watch, but after a few hours, I’m ready to go home and put the headphones on so I can enjoy the music like I did years ago.

I follow around 600 people, and now seeing a tweet without the @ sign is a rarity, but always gets my attention and makes me nostalgic for the good old days before Twitter made it to the cover of Rolling Stone and we practiced in a garage.

Then isn’t better than now, and the opposite is true. However, now is different than then. I don’t necessarily want Twitter to become a social network because I don’t need or want another social network. I do want to see what other people are doing, though.

Perhaps someone will make an @-less platform where we can just play our music and not have to worry about the crowds or the groupies or the roadies.

How about an acoustic Twitter album?

Desiderata

Go placidly amid the noise and haste,
and remember what peace there may be in silence.
As far as possible without surrender
be on good terms with all persons.
Speak your truth quietly and clearly;
and listen to others,
even the dull and the ignorant;
they too have their story…

Finish the rest here. It’s short but good.

And here’s some background on the Desiderata.

Cat Powers Jukebox

Cat Powers’ new album Jukebox comes out next week, but it’s available for streaming and listening pleasure exclusively on Rhapsody. I highly recommend it.

For all the beatings that Rhapsody takes, I do love the service and have been a subscriber for a while. If you don’t mind “renting” your music and have a constant internet connection (and about $12 a month to spare), I highly recommend it as well.

Ryan Adams Goes YouTube’n

If you’re a Ryan Adams fan (you’re not? you’re nuts), check out this YouTube channel (D.R. Adams) for all sorts of goodness.

Born to Question

My friend, mentor and hero Prof Larry McGehee does a weekly column called “Southern Seen.”  This week’s edition is a must read and tugs at your heart strings (especially if you know Larry and Betsy):

Betsy won her first round and stayed on for the second, both taped the same day. She won that one, too. Then she returned next day for her third appearance, adding an unbuttoned sweater to her attire, and this time she was defeated by a uniformed serviceman—a sailor, best I recall.

For her two wins and her three half-hour shows, Betsy received a set of Compton’s Encyclopedia (which we gave to her niece and nephew the next Christmas) and $1,225 (her memory–I recall it as $1,210).

Elizabeth was born November 2nd in what was then New Haven Hospital (now Yale Hospital). Betsy’s Jeopardy winnings paid the hospital and doctor’s bills. That fall and spring we house-sat a professor’s home for a year while he was on leave, and the absence of rent coupled with funds left from Betsy’s winnings made it possible for her to give up her teaching position. A year later we moved to the University of Alabama for my first post-graduate administrative job.

Thank you, Larry.

ShareASale Under The Stars Party at the Palms for ASW

Just heard from ShareASale’s piano man Brian Littleton on Twitter that the “Under the Stars” party for Affiliate Summit West will be held at the Palms (btw, that’s the 100th post for the ShareASale blog… congrats to the SaS team on that):

ShareASale will be hosting a cocktail party Sunday night February 24th in Las Vegas, in celebration of the Affiliate Summit which is being held in Las Vegas Feb 24-26.

If you’re going to be at the Summit, this is a can’t miss event.  Hopefully, no one will thrown into the pool with all of their clothes on again.

We’re Falling Behind Here, Folks

Not to continually beat up on CJ, Linkshare, Performics, ShareASale, LinkConnector and now pepperjamNETWORK but why aren’t affiliate networks doing this??

Overlay.tv is an upcoming video network that lets you add hyperlinks and image overlays to video content in order to monetize the clips. The Overlay technology and network won’t be launched until Valentine’s Day, but the service is getting some early press thanks to its funding news. $4.6 million in Series A financing has been provided by Celtic House Venture Partners, EdgeStone Capital Partners and Tech Capital Partners.

Seriously.

There’s a ton of money and traction to be made in the video space. The tech doesn’t look that difficult considering the amount of money that the affiliate networks are making.

Lead us to the promised land of innovation, oh great networks. Please.

WSJ on Blog Monetization

Affiliate marketing gets a brief mention in a Wall Street Journal article on blog monetization today. We’ve really got to get out from the Amazon.com umbrella:

Many of the most widely used ad programs — such as AdSense and Amazon.com Inc.’s affiliate-marketing program, where publishers get a cut of all sales generated from ads on their site — also are trying to make ads more appealing. For instance, they have rolled out new features in recent months to give publishers more control over how the ads look and where they are placed.

Most of the article is more geared towards widgets and video advertising.  Affiliate marketing is getting left in the dust and missing out on very good exposure to new potential merchants and publishers as a result.

Random Rant: Techmeme and Online Marketing Blogs

If you are in the world of online marketing / content monetization / affiliate marketing, you’ve no doubt seen the dozens of posts covering the launch of pepperjamNETWORK.  It’s a major event for the online marketing world and the amount of coverage generated in the first 12 hours since launch has been impressive.

Randomly, I decided to check Techmeme to see if any of the pepperjamNETWORK coverage made it there.  Even though blogs with high PR ratings and thousands of readers and subscribers that have been on Techmeme numerous times (this blog, ReveNews, Shawn Collins’ AffiliateTip, VinnyLingham.com, etc) covered the release, none of them made it onto Techmeme.

Not to mention that it’s the day of Steve Jobs’ keynote at MacWorld, so many people in the tech space will be looking for a few glimpses of non-Apple news.

I’m not complaining about the echo chamber yada yada, but it is interesting to note that if and when TechCrunch or ReadWrite/Web covers the launch of pepperjamNETWORK, it will be on Techmeme immediately.

There really is no place for the geek marketer.

I guess it all goes back to the misconceptions of affiliate marketing that people outside our industry have.

pepperjamNETWORK Launches

Pepperjam has launched a new affiliate network called the pepperjamNETWORK. I’m sure you’ll see a great deal about it on the various online marketing and affiliate blogs, but it looks like a nice new alternative for affiliates and publishers looking for something different.

I’m particularly intrigued by the “web2.0” cleanliness, the instant chat support feature and the better tracking options for search affiliates (much needed in the affiliate networking space).

Here’s are the details from an email from Pepperjam’s Kris Jones about the network:

– Pepperjam Network addresses two of the most significant shortcomings found on other existing affiliate networks: (1) poor, unreliable communication tools and (2) lack of affiliate transparency.
– With Pepperjam Network, affiliates and advertisers can communicate in real-time via Pepperjam Chat™, thereby providing a reliable communication system to build stronger, more profitable partnerships.
– Pepperjam Network provides advertisers with an unprecedented measure of affiliate transparency, which helps to establish trust, protect brand integrity, and lays the groundwork for open, long-term, profitable relationships.
– Pepperjam Network uses Web 2.0 technology to provide affiliates and advertisers with an easy-to-use, clean interface.
– Pepperjam Network offers industry leading SID-level tracking and reporting (great for sophisticated search marketing affiliates)
– Pepperjam Network introduces pepperjamADS™, which is a first-ever affiliate marketing widget that affiliates can use to serve customized contextual ads from multiple Pepperjam Network advertisers at the same time.
– Pepperjam Network contains a knowledge vault, which is exclusive to Pepperjam affiliates. The vault contains exclusive access to a list of tools and educational resources used by Super Affiliates.
– Pepperjam Network represents over eight years of research and development and the combined ideas, feedback, and intelligence of hundreds of affiliate marketers and advertisers.
– Pepperjam Network launched with over 100 merchants and growing quickly, including Blockbuster, Jelly Belly, AeroGrow, Oscar de la Renta, BabyPhat, Rocawear, Ben Sherman, FlyCell, SinglesNet, SEOmoz Premium, and many more.
– Pepperjam Network has its own affiliate program that pays out up to $7 per approved publisher application
– Check out the Pepperjam Network Blog for videos, commentary and updates on Pepperjam Network and the broader affiliate marketing community.

Should be interesting to see the blogger and wider affiliate response today. I think this will be a hit for some publishers and affiliates looking outside the box.

Shawn Collins has put together a nifty video showing how to sign up for the pepperjamNETWORK as well.

As a caveat, Pepperjam is advertising here and on ReveNews to announce the launch (hence the banner in the sidebar) but this is something I would have covered regardless.

Affiliate Summit Pinnacle Awards Announced

The Affiliate Summit Pinnacle Awards have been announced on the Affiliate Summit Blog.

I’m honored to be among such esteemed people in this year’s Pinnacle Awards. Carsten and Shoemoney are two of my favorite affiliate bloggers and I am completely flabbergasted to be considered in their ranks.

Best Blogger

Carsten Cumbrowski
Sam Harrelson
Jeremy Schoemaker

The awards will be given at this year’s Affiliate Summit West in Las Vegas in February. If you’re involved in affiliate marketing, you need to be there.

Affiliate Summit Blog

Ben Edelman on Sears Holdings Community Install

Ben Edelman has a new report and investigation of in install of “Sears Holdings Company” complete with his expected thoroughness and attention to detail:

Late last month, Benjamin Googins (a senior researcher in the Anti-Spyware unit at Computer Associates) critiqued a ComScore installation performed by Sears’ “Sears Holdings Community” (“My SHC Community” or “SHC”). After reviewing the installation sequence, Ben concluded that the installation offered “very little mention of software or tracking” and otherwise fell short of CA and industry standards. I agree.

I write today to add my own critique. I begin by presenting the entire installation sequence in screenshots and video. I then explain why the limited notice provided falls far short of the standards the FTC has established. Finally, I show that Sears’ claims of adequate notice are demonstrably false.

Happy New Year and Network with Thomas Jefferson

Happy New Year from Asheville.

While you’re recovering today, compare your library to Thomas Jefferson’s (and join LibraryThing while you’re at it… it’s my fav social network):

A unusual member has finished adding his 4,889 books to LibraryThing—our third president, Thomas Jefferson!

Jefferson, 264, was assisted by sixteen LibraryThing members, led by jbd1. Together, they cataloged 4,889 books (6,487 volumes), added 187 of his reviews (a treat), and tagged them 4,889 times, according to Jefferson’s own innovative/weird classification system.

It was hard work, but it only took them four months. They worked from scholarly reconstructions of Jefferson’s 1815 books, tracking down records in 34 libraries around the world. As is well known, Jefferson sold his books to the Library of Congress, replacing the one the British destroyed during the War of 1812. This 1815 library is Jefferson’s best-documented library. (Of course, Jefferson spent the rest of his life building up another personal collection.)

LibraryThing: Happy 1815! Thomas Jefferson in done.

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