Month: May 2013

Ingestible Passwords

Totally true and spot on: Google’s Regina Dugan Demos Electronic Tattoos & Ingestible Passwords – Liz Gannes – D11 – AllThingsD: “‘If you want to ensure failure in your innovation, try removing the risks,’ Dugan said. ‘Boredom is the enemy of innovation.’” Yes, it’s creepy to us. But even creepier is authenticating your digital identity with a flimsy password.

What Does Your Brand Stand For?

I’ve asked this question of our clients so many times… “What exactly does your brand stand for so that we can do the best job of marketing that meaning to people who need to hear it?” The answer I frequently get is “um, well, that’s why we hired you.” Hiring a marketing agency to help you with getting the word out about your products, services, apps or ideas is a great step but should come …

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Mobile’s Massive Implications

There are some really great slides and info here… highly recommended: Business Insider – Here’s An Excellent Presentation About The Rise Of Mobile And The Massive Implications: “Revered Apple analyst Benedict Evans of Enders Analysis is giving a presentation May 29 at the BookExpo America convention in New York. It’s on the rise of mobile and what it means for the industry.” Make sure to check out the part on ecosystem growth.

Google Blimps

Fascinating… Google blimps will carry wireless signal across Africa (Wired UK): “Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps.”

Things We Love: WP to Twitter Plugin

You might have noticed that we do auto-posting of things on the blog here to our @harrelsonagency Twitter account. To do that, we use the awesome WP to Twitter plugin for WordPress: WordPress › WP to Twitter « WordPress Plugins: “WP to Twitter automatically posts Tweets from WordPress to Twitter using your URL shortening service to provide a link back to your post from Twitter.” That’s a great free plugin, but the paid version called …

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Why Email Marketing Still Matters

I got my start in online marketing in 2002 working for an email marketing group in Columbia, SC. I was fresh out of an Ivy League masters program with a degree in ancient religion and literature (and some archaeology experience). Needless to say, that wasn’t a highly valued skill set for a 22 year old just moving to South Carolina. However, those years I spent with that email marketing (eventually affiliate and search marketing) company …

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Free Isn’t Bad

Dr Drang nails it: Free – All this: “I’m sure you’ve noticed the backlash against free internet services over the past couple of years. Not that there are fewer free services, just that a certain set of people have been arguing that we shouldn’t be using them. Their rallying cry is ‘If you’re not paying for the product, you are the product.’ This is considered a deep truth among the anti-free set. It’s certainly true, …

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Pew Report On How Facebook Bubble Is About to Pop

Middle school students I talk to frequently point to Instagram, Kik, Snapchat, WhatsApp or (increasingly) Twitter as their preferred social network over Facebook: Teens, Social Media, and Privacy | Pew Internet & American Life Project: “Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful ‘drama,’ but they keep using it because participation is an important part of overall teenage socializing.” While …

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How We Sign Documents

We’ve been using RightSignature the last few weeks for client docs, contracts, insertion orders etc… really a great service and highly recommend if you need to pass signed docs back and forth in a legal and consistent (and transparent manner): RightSignature | Sign Documents Online, Electronic Signature, e-Signature: “The easiest, fastest way to get documents filled out and signed online.”

Chrome Is Your Future OS

Agreed: How Google plans to rule the computing world through Chrome — Tech News and Analysis: “Welcome to Chrome, my desktop today and your desktop of the future.” I’ve been trying to stay away from my $199 Chromebook and focus on using my $3500 Macbook Pro with a Retina display, but I keep picking up the Chromebook when I need to get things done. Weird.

Avoiding SEO Mistakes and Finding the Right Agency

Great post that highlights a few of the mistakes that companies make when having to deal with SEO, but this is the highlight: The SEO Mistakes That Wiped Out 80% of My Organic Traffic: “The best marketing and SEO is done by a committed in-house team that builds real relationships with others in their niche. And if you’re marketing your first site, I strongly recommend doing your own SEO and marketing to learn the ropes …

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Affiliate Marketing After Coupons

Affiliate marketing as a mainstream channel is something we talked about a great deal in 2006 and 2007 when the industry was largely dominated by either email marketing or coupon marketing. It has been fascinating to watch the combination of social media and content marketing really transform the paradigm of affiliate marketing from faceless high volume publishers to a more transparent stream of traffic and clicks. That’s been a positive development: Affiliate Marketing Going ‘Mainstream’ …

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CJ Success Guy Meme

I forgot how cheesy the “success guy” at the end of the CJ signup process was until I walked a new client through the process today. Reminds me of a certain success kid… vs

“…parked a big blue box on the rug.”

My favorite line from my favorite episode of Dr Who: Doctor Who “The Impossible Astronaut” (Episode 6.1) | Planet Claire Quotes: “The Doctor: Mr. President. That child just told you every you need to know, but you weren’t listening. Never mind, though, ’cause the answer’s yes. I’ll take the case. Fellas, the guns? Really? I just walked into the highest security office in the United States, parked a big blue box on the rug. You …

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At Least Give a Disclosure, LinkShare

You’d think there would be … I don’t know … a disclosure near and/or at the top of a post on a blog such as MarketingLand clarifying the author’s intended purpose (or at least job) here: Managing The Migration To A New Affiliate Network: “The topic of affiliate network migration is at the top of the agenda for a lot of advertisers these days. Whether a transition is driven by the urgency around the closing …

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The Scam of College for Everyone

No doubt… Dear Class of ’13: You’ve been scammed – Brett Arends’s ROI – MarketWatch: “Move over, Illuminati. Stand down, Wall Street. Area 51? Pah. It’s nothing. The biggest conspiracy of all? The College-Industrial Complex.”

Breaking Up with Google

Great cautionary tale for these early days of cloud computing and new forms of marketing/advertising… Dumped! by Google : The Last Word On Nothing: “I returned to the Google fold with eyes wide open to my responsibilities as a user. In relationship terms, I am no longer monogamous. I store my data on other servers maintained by providers like Evernote, Dropbox, and WordPress, and the cloud is my standby, not my steady. I’ve swapped convenience …

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Harrelson Corps Summer Internship

We’re looking for a great intern or two (or three) to help us out with day-to-day operations of Harrelson Agency, Harrelson Press, Harrelson Racing, Harrelson Autos and/or Thinking.FM. It’s a fun role for a young person to fill either in our Columbia, SC offices or even virtually if they’re tech savvy enough. Plus, you’ll gain incredible experience and have some great references and lines on your resume for the future. Here’s the formal announcement but …

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Harrelson Corps Summer Internship

We’re looking for a great intern or two (or three) to help us out with day-to-day operations of Harrelson Agency, Harrelson Press, Harrelson Racing, Harrelson Autos and/or Thinking.FM. Specifically, we’d like to find folks interested in learning about indy marketing agencies or programming or copy-editing or podcasting or SEO or any combination of those. It’s a fun role for a young person to fill either in our Columbia, SC offices or virtually (we use FaceTime, …

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And You Will Have a Window in Your Head…

Google’s announcements at its IO conference this week remind me of my favorite poem… And you will have a window in your head. Not even your future will be a mystery any more. Your mind will be punched in a card and shut away in a little drawer. When they want you to buy something they will call you. When they want you to die for profit they will let you know. In a world …

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