Month: August 2013

Will iOS 7 Be Popular?

When I write popular, I don’t mean in the techmeme indy-app eco-bubble, but in terms of the hoi poloi. I think about my “non-techy” friends and family who are all now on iOS (5 and 6 with lots of 4’s and 4s’ still in my circles) and who still have their 1st page of apps set with the default app that shipped with the phone. I’m not so sure that sentiments like this will be …

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Your Newsletter Will Be Deleted if Users Can’t Read It On Their Mobile Devices

From a new study by Constant Contact and Chadwick Martin Bailey on newsletters and mobile interaction: The survey of 1,497 consumers found that 80 percent of smartphone owners say it is “extremely important” to be able to read emails on their mobile devices. The study also exposed what could be unfortunate results for marketers who have not yet taken mobile email display into consideration: 75 percent said they are “highly likely” to delete an email …

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Affiliate Marketing’s Bad Rap

From VentureBeat courtesy of Scott Jangro on FB: “Be very careful when you sign up to affiliate networks. Do all your analysis. Profile the traffic, and then make an educated decision for yourself. Even though we were managing to get $200,000 a week of sales for all but nothing, this is not a sustainable business model. Read more at http://venturebeat.com/2013/08/12/the-big-ugly-affiliate-marketing-scam/#f1Ue76oSercfP2GX.99” To be honest, I can’t blame the guy. Despite the correct admonitions by affiliate marketing …

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Women in Marketing

When I first started in the marketing business, I was in way over my head. And now, two years later, I’m still in way over my head. The transition from being a teacher in a classroom into the real world that we only talked about as we gazed out the window wasn’t too easy for me. My first problem was I was a pretty good teacher. I got good reviews. I solved parental issues. I …

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Taking Up the Challenge

@samharrelson no, they want people who complain on Twitter but don't do a damn thing to exact change — Shawn Collins (@affiliatetip) August 12, 2013 //platform.twitter.com/widgets.js This week, MarketingTrends is turning into a group blog focused on the always fascinating space of online marketing, analytics, trends and thought development. If you’re interested in blogging regularly about this space and want to be a part of something special, email me sam@marketingtrends.co or @samharrelson on Twitter. I …

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Facebook’s Big Problem

Beautiful and well-argued post from The New Inquiry: Facebook is like a television that monitors to see how much you are laughing and changes the channel if it decides you aren’t laughing hard enough. It hopes to engrain in users the idea that if your response to something isn’t recordable, it doesn’t exist, because for Facebook, that is true. Your pleasure is its product, what it wants to sell to marketers, so if you don’t …

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Facebook Kills EdgeRank

From The Next Web: One of the key pieces of technology Facebook relied on in the past to aid in content discovery was EdgeRank. It was revealed that this form of technology is no longer in use. The company utilized this algorithm that looked at a post’s affinity, weight, and time decay to help determine what post should be at the top of the News Feed for an individual user. Facebook’s new search algorithm details …

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How Many Clicks Does it Take?

Worth your 2.5 mins for pondering how your click path is best resulting in conversions… via Forward3D: Are Men Out-Shopping Women Online? – YouTube. Brands vs retailers aside, this type of data (not sourced but evidently part of an internal study by the presenter) is particularly important for thinking about how your average or median site visitor goes from landing on your site to making a decision. What type of analytics and tracking are you …

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YouTube Introducing Live Streaming For Channels with 100+ Subscribers

One channel that’s particularly valuable for many marketers, particularly in the affiliate industry, is live video (for webinars, etc), so this is great news: YouTube Creator Blog: Investing in you: more tools to build your channels: “Start live streaming if you have 100+ subscribers: All channels in good standing with at least a hundred subscribers will be able to live stream, within the next few weeks. Check your Account Features page for an ‘Enable’ button, …

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