With the mass hysteria around the Serial podcast at the end of 2014 and the continued excellence of other NPR shows such as This American Life or RadioLab, it’s no surprise that the press and media were eager to claim a “return of the podcast” early in 2015. Podcasts are nothing new and have been …
Not Enough People Listen to Thinking Religion (or Why I Despise Facebook) Read More »
Honestly, most of the sites that are going to be adversely affected by Google’s algorithm change to favor mobile-friendly sites don’t rank well already. I see it everyday in my work with churches and non-profits whose sites date back to 2006 or 2007 and are mostly using static designs or a host that charges extra …
This could be the year. Seeing the team rush the field after a hard fought 11th inning win and hearing the fans singing “Go Cubs Go” is huge this early in the year! “Last year and the year before, we lost a lot of games like that,” Castro said. “We played a lot of extra-inning …
Whatever social network you might be using when you see this post isn’t where I posted this from…it’s actually back on my blog that I own and control (but it should show up for you wherever you are). Lots of marketing theory behind this. You should do likewise 🙂
Ladies and Gentlemen: Your Marco Rubio for President logo. A photo posted by Ed O’Keefe (@edatpost) on Apr 13, 2015 at 12:50pm PDT //platform.instagram.com/en_US/embeds.js Kerning. You probably haven’t heard of it, but oh does it matter. It’s why you hire professionals to make your logo. Like myself. *cough* And don’t get me started on why …
My old (well he’s not old, but our friendship is) friend Thomas wrote a great piece in response to a question about why he still blogs in 2015 given that we have tools such as Facebook, Twitter etc to make our points. What he says is not only applicable to academics, but also to non-profits, …
Advertising agencies haven’t changed very much since the 1950’s. Sure, most of the larger agencies have tacked on “digital” departments and made a number of acquisitions in the past decade to make themselves more agile and responsive to evolving client needs. However, I was watching MadMen with my wife last night, and I remarked on how …
My team primarily uses Dropbox for our file storage and sharing. It was a back-and-forth battle for a while between Google Drive (since we use Google Apps for email, calendars etc) and Dropbox, and we still do use Drive for some project management. Even a few of our clients prefer it as they are already using …
Oddly, Microsoft and Dropbox Just Made It Easier to Use My Chromebook Read More »
We handle dozens of email marketing campaigns every week. It’s one of the most enjoyable parts of marketing for me, to be honest (I got my start in marketing doing email in 2003 or so). Email marketing is part science, part art, part analytics overload, part psychology, and part gut intuition. When done right, it’s …
Yesterday, Twitter released an anticipated new feature that allows users to retweet without using any of the precious 140 characters available. The new feature is only available on the official Twitter app for iOS now, but expected to roll out to Android and desktop apps soon. In essence, this sounds like a win for users as …
Yep: Although closing down the third-party Twitter app ecosystem gave Twitter more control over the advertising dollars on their content, it eliminated many apps and services that were actually helping to filter and personalize Twitter content. Ironically those same apps that were eliminated, were actually helping to sustain and grow higher engagement on Twitter. via Why Twitter’s …
Our sister (is that sexist?) Harrelson Press does a lot of work with author marketing and promotion. One of the key points of that conversation involves authors needing to have their own site or web presence. Reedsy looks like an interesting go-between to solve some of those issues and needs that authors have. Anything to …
I have a similar conversation almost daily with clients or potential clients that involves the need for web sites. Not Facebook pages, Instagram accounts, Twitter profiles, or Snapchat presence. A good ole-fashioned web site. Many of our new clients bring with them at least something like a Facebook page. A small percentage of them may …
Why Your Business Needs a Web Page More Than Ever Read More »
Don’t discount the real time web in 2015 if you’re in any sort of business. With the advent and growing popularity of video streaming apps such as Periscope and Meerkat, things are only going to increase in their immediacy. That means more opportunities for better marketing. Twitter’s most basic function is still its best. It …