Month: April 2015

Not Enough People Listen to Thinking Religion (or Why I Despise Facebook)

With the mass hysteria around the Serial podcast at the end of 2014 and the continued excellence of other NPR shows such as This American Life or RadioLab, it’s no surprise that the press and media were eager to claim a “return of the podcast” early in 2015. Podcasts are nothing new and have been …

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Mobilegeddon for Websites

Honestly, most of the sites that are going to be adversely affected by Google’s algorithm change to favor mobile-friendly sites don’t rank well already. I see it everyday in my work with churches and non-profits whose sites date back to 2006 or 2007 and are mostly using static designs or a host that charges extra …

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This Could Be the Year

This could be the year. Seeing the team rush the field after a hard fought 11th inning win and hearing the fans singing “Go Cubs Go” is huge this early in the year! “Last year and the year before, we lost a lot of games like that,” Castro said. “We played a lot of extra-inning …

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Guess where I’m posting this from…

Whatever social network you might be using when you see this post isn’t where I posted this from…it’s actually back on my blog that I own and control (but it should show up for you wherever you are). Lots of marketing theory behind this. You should do likewise ūüôā

Kerning Matters

Ladies and Gentlemen: Your Marco Rubio for President logo. A photo posted by Ed O’Keefe (@edatpost) on Apr 13, 2015 at 12:50pm PDT //platform.instagram.com/en_US/embeds.js Kerning. You probably haven’t heard of it, but oh does it matter. It’s why you hire professionals to make your logo. Like myself. *cough* And don’t get me started on why …

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Ad Agencies Are In Real Trouble

Advertising agencies haven’t changed very much since the 1950’s. Sure, most of the larger agencies have tacked on “digital” departments and made a number of acquisitions in the past¬†decade to make themselves more agile and responsive to evolving client needs. However, I was watching MadMen with my wife last night, and I remarked on how …

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Oddly, Microsoft and Dropbox Just Made It Easier to Use My Chromebook

My team primarily uses Dropbox for our file storage and sharing. It was a back-and-forth battle¬†for a while between Google Drive (since we use Google Apps for email, calendars etc) and Dropbox, and we still do use Drive for some project management. Even a few of our clients prefer it as they are already using …

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