Month: April 2015

Not Enough People Listen to Thinking Religion (or Why I Despise Facebook)

With the mass hysteria around the Serial podcast at the end of 2014 and the continued excellence of other NPR shows such as This American Life or RadioLab, it’s no surprise that the press and media were eager to claim a “return of the podcast” early in 2015. Podcasts are nothing new and have been delivering content to folks like me for over a decade since they were first implemented by Dave Winer and Adam …

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Mobilegeddon for Websites

Honestly, most of the sites that are going to be adversely affected by Google’s algorithm change to favor mobile-friendly sites don’t rank well already. I see it everyday in my work with churches and non-profits whose sites date back to 2006 or 2007 and are mostly using static designs or a host that charges extra for mobile-friendliness. They don’t rank well in Google and want to know why. So, do your due diligence and you’ll …

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This Could Be the Year

This could be the year. Seeing the team rush the field after a hard fought 11th inning win and hearing the fans singing “Go Cubs Go” is huge this early in the year! “Last year and the year before, we lost a lot of games like that,” Castro said. “We played a lot of extra-inning games and lost. We play more than nine and we keep fighting and try to win.” via Cubs walk off …

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Guess where I’m posting this from…

Whatever social network you might be using when you see this post isn’t where I posted this from…it’s actually back on my blog that I own and control (but it should show up for you wherever you are). Lots of marketing theory behind this. You should do likewise 🙂

Kerning Matters

Ladies and Gentlemen: Your Marco Rubio for President logo. A photo posted by Ed O’Keefe (@edatpost) on Apr 13, 2015 at 12:50pm PDT //platform.instagram.com/en_US/embeds.js Kerning. You probably haven’t heard of it, but oh does it matter. It’s why you hire professionals to make your logo. Like myself. *cough* And don’t get me started on why this logo doesn’t include Hawaii or Alaska… What we have here is a kerning problem. “Kerning” refers to the spacing …

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Who Do You Say I Am?

My old (well he’s not old, but our friendship is) friend Thomas wrote a great piece in response to a question about why he still blogs in 2015 given that we have tools such as Facebook, Twitter etc to make our points. What he says is not only applicable to academics, but also to non-profits, religious orgs, and for profit companies. Whether we like to grapple with the issue, you or your company or your …

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Ad Agencies Are In Real Trouble

Advertising agencies haven’t changed very much since the 1950’s. Sure, most of the larger agencies have tacked on “digital” departments and made a number of acquisitions in the past decade to make themselves more agile and responsive to evolving client needs. However, I was watching MadMen with my wife last night, and I remarked on how similar some of the agencies I work with act as if they were Sterling Cooper Draper Pryce rather than an …

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Oddly, Microsoft and Dropbox Just Made It Easier to Use My Chromebook

My team primarily uses Dropbox for our file storage and sharing. It was a back-and-forth battle for a while between Google Drive (since we use Google Apps for email, calendars etc) and Dropbox, and we still do use Drive for some project management. Even a few of our clients prefer it as they are already using Drive and Google Apps themselves. However, our official party line is on the Dropbox side now because of its integration …

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Growing Your Business with Email

We handle dozens of email marketing campaigns every week. It’s one of the most enjoyable parts of marketing for me, to be honest (I got my start in marketing doing email in 2003 or so). Email marketing is part science, part art, part analytics overload, part psychology, and part gut intuition. When done right, it’s an amazing augment to a wider marketing plan. Even the popular payment taker Square is getting in on the act. Here’s …

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Going Viral on Twitter Just Got More Difficult

Yesterday, Twitter released an anticipated new feature that allows users to retweet without using any of the precious 140 characters available. The new feature is only available on the official Twitter app for iOS now, but expected to roll out to Android and desktop apps soon. In essence, this sounds like a win for users as well as marketers who use the (lucrative) Twitter experience to get their messages out there. The original concept of a …

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Twitter’s Engagement Problem

Yep: Although closing down the third-party Twitter app ecosystem gave Twitter more control over the advertising dollars on their content, it eliminated many apps and services that were actually helping to filter and personalize Twitter content. Ironically those same apps that were eliminated, were actually helping to sustain and grow higher engagement on Twitter. via Why Twitter’s Engagement Has Fallen | Nova Spivack – Minding the Planet.

Reedsy For Author Pages

Our sister (is that sexist?) Harrelson Press does a lot of work with author marketing and promotion. One of the key points of that conversation involves authors needing to have their own site or web presence. Reedsy looks like an interesting go-between to solve some of those issues and needs that authors have. Anything to blow up the publishing industry and make it more author focused is a good thing. What do you think, Merianna? …

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Why Your Business Needs a Web Page More Than Ever

I have a similar conversation almost daily with clients or potential clients that involves the need for web sites. Not Facebook pages, Instagram accounts, Twitter profiles, or Snapchat presence. A good ole-fashioned web site. Many of our new clients bring with them at least something like a Facebook page. A small percentage of them may have a site set up on GoDaddy, Wix or the other number of “budget” website builders out there. However, web …

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Twitter Is a Small Business’ Best Friend

Don’t discount the real time web in 2015 if you’re in any sort of business. With the advent and growing popularity of video streaming apps such as Periscope and Meerkat, things are only going to increase in their immediacy. That means more opportunities for better marketing. Twitter’s most basic function is still its best. It gives you the ability to connect with almost anyone in the world. Imagine the ability to connect with one of …

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