Parents Want to Know: Why Doesn’t iPad Have Multi-User Accounts Yet?

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It absolutely baffles me that there is no “Parent Mode” on iPads for adding multiple logins. Amazon does it insanely well with its FreeTime offering (my kids love it) on both Kindle DX tablets as well as “regular” Kindles. Android does it well and allows for parents to easily set up multi-user accounts on one device. Even Chromebooks do it well with managed user accounts (which is what we use for the kids’ laptops in our house).

I’m guessing the “buy an iPad for your kid if you don’t want them messing with your enterprise business files!” mentality of Apple has served them well.

Once Apple does enable multi-user or managed user accounts, people will laud Apple with a technological breakthrough despite the intentional foot dragging to cause more iPad sales.

iOS 9 iPad multi-user feature coming alongside split-screen apps | BGR: “However, the feature won’t launch with iOS 9.0 this fall, but sometime after that. Apparently, multi-user support is still in development, and might not be unveiled at WWDC next week.”

Nope, not yet.

A Second Life? Virtual Reality’s Coming Impact on Marketing

Emotion + Experience = Marketing

I do wonder about the scale of virtual reality. With Google investing in Cardboard, and Facebook spearheading Occulus Rift development, there is certainly a case to be made for mainstream adoption.

Of course, there was once such hype around Second Life as well.

Interesting read from Mike Elgan…

How Virtual Reality Is Redefining Marketing: “Advertiser-supported virtual reality and mixed reality content will have experiential marketing content instead of ads. These can not only be convincing and immersive, but potentially social and participatory. Best of all, they can go viral and spread across the world in minutes. And that’s why virtual reality and mixed reality will totally transform marketing. It combines the emotional impact of experiential marketing with the viral scalability of Web campaigns. “

Your Email Privacy (Thanks, Government)

Scary, true, and worth your attention if you value your privacy…

Mozilla will let go of Thunderbird | Boing Boing: “There are many good reasons to use standalone email clients, but for Americans one of the most compelling is the absurdly outdated Electronic Communications Privacy Act of 1986, which treats any file left on a server for more than six months as ‘abandoned’ and accessible to law enforcement without a warrant (no, really!). That includes all your Gmail previous to June 2015. Really. All of the efforts to reform ECPA have died on the vine, because law enforcement loves this creaking piece of legislation.”

Vote out your representative if they don’t “understand technology.” That’s not an excuse anymore.

Google’s quantum computing announcement on December 8

It’s not exactly clear what this announcement will be (besides important for the future of computing), but Jurvetson says to “stay tuned” for more information coming on December 8th. This is the first we’ve heard of a December 8th date for a Google announcement, and considering its purported potential to be a turning point in computing, this could perhaps mean an actual event is in the cards.

Source: Google reportedly planning a ‘watershed’ quantum computing announcement for December 8

If Google has cracked quantum decoherence, we’re in for a very fascinating course of events in the next few decades.

It’s about the ads

“The goal of Facebook Instant Articles is to keep you on Facebook. No need to explore the larger Web when it’s all right there in Facebook, especially when it loads so much faster in the Facebook app than it does in a browser.

Google seems to have recognized what a threat Facebook Instant Articles could be to Google’s ability to serve ads. This is why Google’s project is called Accelerated Mobile Pages. Sorry, desktop users, Google already knows how to get ads to you.”

Source: How Google’s AMP project speeds up the Web—by sandblasting HTML | Ars Technica

“Speeding up the web” is a wonderful sentiment, but Google, Apple, and Facebook are well aware of the impending transition to a post-mobile computing interface that will transform how we see and interact with advertising.

Google AMP, Facebook Instant News, and Apple News are stop gaps to make a few more dollars on a rapidly transitioning medium (web advertising) as it exists in its current state.

NYT VR

Saving this for when we look back in 10 years on the first mainstream uses of VR in much the same way we fondly look back at web pages from the 90’s today…

“Today, The New York Times takes a step into virtual reality. NYT VR is a mobile app that can be used — along with your headphones and optionally a cardboard viewing device — to simulate richly immersive scenes from across the globe.”

Source: NYT VR: How to Experience a New Form of Storytelling From The Times – The New York Times

Amazon’s Retail Store, Uber Surge Pricing, and The Ever Changing Price of Things

“It’s all about the data. Under the hood, the Amazon store has a few unusual features. Every book has a shelf tag that includes a capsule review from the website, a star rating, and a barcode. There are no prices listed. To get the price, you scan the code with the camera of your smartphone and the Amazon app. If you don’t have a smartphone or the app installed, an associate can do it for you. This brings up the product page for the item you’re looking at, with full reviews, specs and pricing.”

Source: Amazon’s Retail Store Has Nothing To Do With Selling Books – Forbes

Price is the main motivating factor in most purchasing decisions under $50, so it’s interesting to see that Amazon is trading off that variable with the need to scan a code with its app on your smartphone in order to give you the information.

There’s a very good reason Amazon wants to do that, of course… if you have the app installed on your smartphone and use it in their store, they are able to (in relative real time) offer up a more customized, or personal, shopping experience to you based on what Amazon knows about you. If you’re online in 2015, that’s probably a good deal, especially for Prime members with Echo’s and a long purchase history like me and my family.

Variant pricing will initially surprise consumers. “What do you mean he gets to buy that Star Wars book for $2 less than I do?” will be a common refrain. Amazon knows my wife and I have a little boy due to arrive any moment now (or they should based on our recent purchases), and they know I’m a Star Wars fan based on my Amazon Prime Movies streaming, and purchase of toys and collectibles for our kids (*cough* … ) or the frequent amount of times our 5 year old asks Alexa to play the Imperial March from the soundtrack.

So, psychologically there’s a great deal more involved with a purchasing decision than price point.

As we move towards a cash-free and digital transaction based economy (thanks, Apple and Android Pay!) and continue to contribute both our data and our purchasing habits to recommendation engines, it will be more economically efficient to move towards a market where goods and services are based on context and situational awareness (Uber’s Surge Pricing, for example).

“Showcase Stores” such as Best Buy get this. Even the weekly grocery store discount ads in the newspaper circular (for us old folks) will follow this lead and require an app or an interface not based on universal pricing in order for the “cost” of something to be displayed. Our nearly automated financial markets full of nano-second timed transactions carried out by bots are already there.

Time for advertising and marketing to catch up.

It’s going to be a fun decade ahead.

“Hey Alexa, play my Beatles mix. And order more newborn diapers.”

This is why we can’t have nice things.

“Since we started to roll out unlimited cloud storage to Office 365 consumer subscribers, a small number of users backed up numerous PCs and stored entire movie collections and DVR recordings. In some instances, this exceeded 75 TB per user or 14,000 times the average,” read the blog post, attributed to the OneDrive Team. “Instead of focusing on extreme backup scenarios, we want to remain focused on delivering high-value productivity and collaboration experiences that benefit the majority of OneDrive users.”

Source: Microsoft Kills Unlimited OneDrive Storage, Downgrades Paid and Free Options – Digits – WSJ

I’m not a OneDrive user, but I have made statements just like this as a middle school science teacher…and seriously, did Microsoft not see this coming?

Goodbye, Oyster.

“Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks. With that, we will be taking steps to sunset the existing Oyster service over the next several months. If you are an Oyster reader you will receive an email personally regarding your account.”

Source: oysterbooks

Hmm… never a good post to make on a Friday night before Halloween… I wonder if it was poor uptake, Amazon Kindle Unlimited, or just market economics of the ebook subscription model?

This is the perfect opening to a scifi novel…

“With the help of James Jubilee, a former American arms control officer and now a senior science and technology coordinator for health issues in Kazakhstan, Dr. LaPorte tracked down Mr. Dey through the State Department, and his images and documentation quickly convinced them of the earthworks’ authenticity and importance.”

Source: NASA Adds to Evidence of Mysterious Ancient Earthworks

Get to writing, someone. I want to read this book and how humanity is shaken to its roots by startling revelations about our species’ history…

“Turn off that phone and do some real work.”

“In our constantly developing world, we have to learn to adapt to change. The fact that we are so dependent on the internet is scary. But the fact that you, as an adult, are struggling to keep up with us and the internet, does not give you the right to say that the way we are learning and growing up and socialising is wrong and we need to go back to how you used to write letters to your friends or call them using the home telephone. Neither way of living and socialising is better, just very different, which I think is the main cause of the older generation not tolerating the use of our phones.”

Source: Dear old people: why should I turn off my phone?

Anecdotally, I’ve always found that it’s the people / teachers / ministers etc who complain the most about “young kids always being on their phones” that leave their phones’ ringers on (at full volume) and have no problem answering a call (after a few rings, of course) and having a very loud conversation despite the context or their situation.

Google Bringing Podcasting to Android and Play Music

“But Google isn’t just trying to create more Serial fanatics on Android. No, it wants to reach people that have never listened to podcasts. And it wants to broaden its media offerings in the fight with Apple, the frequent go-to platform for media producers.”

Source: Google Brings Podcasting to Play Music Streaming Service, Android | Re/code

I’m excited to see podcasting continue to expand into the “mainstream” of public consumption. Hopefully, NPR doesn’t suck all the air out of the room.

If you’re a business, group, church, school etc… you need to be podcasting. Get in touch if you need help (we’ve set up and continue to manage many podcasts for clients).

And support indie podcasters for a healthy podcasting ecosystem… like the fine folks at Thinking.FM.

Twitter’s Target

I started using Twitter in mid 2006, so I’m a little biased… but I still have many expectations and hopes for the platform that I don’t for Facebook, Instagram etc.

Twitter stands(or, it could if it were to become developer friendly again) at the fulcrum point between traditional social networks and the future of online social interaction (messaging platforms) with its following, rather than friending, structure and the ability to send direct messages baked into the architecture.

Now it’s Dorsey’s responsibility to perform a Steve Jobs-esque “second act” in which he returns to the company and rights the ship and steer it away from being perceived or imagined as an “enticing takeover target” …

“The microblogging site’s co-founder and chairman, Jack Dorsey, will replace him temporarily. Although the number of monthly active users topped 300m in the first quarter, growth has been slowing; revenue of $436m, though up 74% year-on-year, was less than expected. Twitter, a relative minnow in today’s tech sea, as the above interactive shows, looks an enticing takeover target.”

Source: Leaving the nest | The Economist

Peeple is Going to Upset Lots of People

“A bubbly, no-holds-barred “trendy lady” with a marketing degree and two recruiting companies, Cordray sees no reason you wouldn’t want to “showcase your character” online. Co-founder Nicole McCullough comes at the app from a different angle: As a mother of two in an era when people don’t always know their neighbors, she wanted something to help her decide whom to trust with her kids.”

Source: Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not – The Washington Post

In theory, I love the idea of the “sharing economy.” In practice, it’s turned out to be a blessing and a curse for many reasons.

Peeple was bound to happen, but this is a terrible idea and will result in anxiety, frustration, and bullying (among other things) for many people. Sometimes “it just doesn’t feel right” is a good justification for not walking down a business path.

Why All Podcasts Sound the Same

One of the things Thomas and I try to do with Thinking Religion, as well as Elisabeth and Merianna on Thinking Out Loud (and all of our Thinking.FM podcasts) is sound different by sounding like ourselves.

“My Wife Quit Her Job podcaster Steve Chou is, like Nick Loper, another savvy online marketer who realizes the algorithm might be his most important audience member. Subscribers are another key piece of landing in the iTunes New & Noteworthy section, and without it, a podcast might fall off the radar.”

Source: Why podcasts have such terrible ads – Vox

I never want to do a podcast where we have to beg for ratings or use the same 5 generic ads that every other podcast uses.

However, I’ll be the first to tell you that’s not a very lucrative way to do podcasting. It’s definitely a losing proposition when you consider time, hosting costs, bandwidth etc. But, I think we’ll stick to our donation model for now (despite its poor performance in terms of actual revenue). As the hosts of No Agenda frequently remind us, “Value for Value” is a much more authentic and enjoyable stream of revenue for a medium such as podcasting.

 

 

The United States’ Poor Record on LTE

“Conversely some of the earliest adopters of LTE — like the U.S., Japan, Sweden and Germany — are starting to fall behind in terms of data performance. In part, these older networks are suffering from their own success. In the U.S., for instance, LTE’s introduction in 2010 resulted in a huge base of LTE subscribers in the country today. Those subscribers are all competing for the same network resources, slowing down average speeds. In comparison, newer networks in South America and Europe are more lightly loaded. But the U.S. has also failed to keep up with the rest world in both spectrum and technology. All of the four major U.S. operators have been expanding into more frequency bands, but none have been able to match the capacity countries like South Korea and Singapore have plowed into their networks. The U.S. has also been much slower in moving to LTE-Advanced.”

Source: The State of LTE September 2015 – OpenSignal

During my first few weeks at Wofford College in the Fall of 1996, I stumped the campus IT team by asking for the TCP / IP details or a way to get an internet connection in my dorm room. “Why do you want to have the internet in your dorm room?” one of the IT team asked me. Two years later, the whole campus had a high speed fiber connection.

We’re undergoing a transition from laptops to mobile devices as a primary mode of computing for many people, young and old. However, as Thomas Whitley and I talked about on Thinking Religion yesterday, the transition is happening quickly on university campuses.

I’ve talked to young people who said that mobile service was a factor in where they wanted or decided to go to college. It wasn’t a primary factor, but it did make into the equation. I hear the same from businesses and clients I work with today when deciding on where to have meetings (“We can’t meet in that part of town…the Verizon coverage is terrible.”).

I wonder when / if we’ll, as a country, insist on investing in more development of LTE and mobile in both urban and rural parts of our country as the mobile revolution continues? Or has our political mood changed so much in twenty years that the government stepping in and working with an industry to improve what is potentially seen as a necessary service an impossibility?

“We’re here to tell you we believe that in rural North Carolina and in rural America, Internet access ought to be just as likely as telephone access…You ought to be able to use it in the fastest possible way…And if you can, it’ll mean more jobs, more businesses, higher incomes and more opportunity.”

President Bill Clinton
Wednesday, April 26, 2000

 

An Individual Can Be Wiser Than the Crowd

“Another benefit of the SEP’s not being crowdsourced is that minority views get more exposure.  Wikipedia’s overview of feminist philosophy is hopelessly short. The SEP has dozens of meticulously researched entries. A 2012 survey by Wikimedia, Wikipedia’s parent organization, found that about 90% of its volunteers were men. “Its entries on Pokemon and female porn stars are comprehensive, but its pages on female novelists or places in sub-Saharan Africa are sketchy,” said the MIT Technology Review in its article The Decline of Wikipedia, which criticizes its byzantine editing hierarchy. The same goes for an important idea in philosophy: feminism.”

Source: This free online encyclopedia has achieved what Wikipedia can only dream of – Quartz

Not just a better Wikipedia, but a better model for the internet? Perhaps in some ways, but decentralized federation has its own beauty as well.

Delusions of Grandeur by @jason

“There are too many Padawans right now and not enough teachers. The Galaxy is flooded with people who think they can do what founders do in their lives: sacrifice everything.”

Source: You don’t have what it takes | Calacanis.com

Good points from Jason on the startup myth with a nod to the Jedi myth. I know I’ve been there and felt the sting before succeeding.

There’s no success like failure, and failure’s no success at all.

Margaret Atwood: Double-Plus Unfree

Though our digital technologies have made life super-convenient for us – just tap and it’s yours, whatever it is – maybe it’s time for us to recapture some of the territory we’ve ceded. Time to pull the blinds, exclude the snoops, recapture the notion of privacy. Go offline.

Any volunteers? Right. I thought not. It won’t be easy.

Source: Margaret Atwood: we are double-plus unfree | Books | The Guardian

Part of my daily tension as someone who loves my whirring gadgets and gizmos and on demand lifestyle-thru-technology.