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What Facebook knows about you and me and what I can do about it

Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign. Source: How Trump Consultants Exploited the Facebook Data of Millions – The New York Times I often have consultations with clients involving data sources. Marketing has always been closely tied to the acquisition¬†and analysis of data related to potential target audiences or desired demographics. A large part of what I do every …

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FailSense and Putting out the FeedBurner Flame

I thought Google would buy RSS wundercompany Feedburner. I made the prediction on a couple of podcasts with Jeff Molander and his gang and was subsequently called silly or something to that effect. However, Google did buy FeedBurner, and I thought we would see a revolution in both RSS technology (more mainstream adoption, etc) as well as AdSense and contextual advertising. Turns out I was wrong about those two. Google continues to sit on FeedBurner …

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AdSense for Custom Search

Interesting news from Mountain View today regarding AdSense and Custom Search: Inside AdSense: AdSense for search now powered by Custom Search: “We’re happy to let you know that AdSense for search is now powered by Custom Search. If you’ve used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help improve the accuracy of your search results and tailor them to what users are looking for. With the integration …

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