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Leveraging Social Media in Affiliate Marketing

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I’m doing a solo presentation on the Sunday of https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit East in Boston about how to use “social” media in the context affiliate marketing.

My opening line is “you probably know of and maybe use Facebook, Twitter, MySpace, FriendFeed, Google Reader and Ning, but you are probably using them wrong if you’re connecting them with your affiliate program…”

I’ve got a rough sketch of how the rest of the hour will go, but I’d like to make sure I cover the bases you’d like covered. So, comment (or email, call, twitter, etc) below and let me know if there’s anything specific you’d like to hear about using social media in an affiliate program.

Affiliate Summit East 2008 Agenda: “Leveraging Social Media
Location: Harborview Ballroom 1
Time: 1:30pm-2:30pm

(This Session is Open to Full Conference Pass Holders Only)
This session helps affiliate marketers, networks and merchants recognize the power of adapting and adopting social media platforms into their programs for increased traffic, conversions and profit.

* Sam Harrelson, Director of Performance Marketing, Motive Interactive”

For instance, I’ve got close to 2,500 people following me on Twitter and the platform provides a nice stream of passive and active traffic (when Twitter is up). However, I don’t just throw affiliate or even site links up to get that traffic. There are very specific and practical steps that you can take to be a productive part of a community like Twitter and still derive benefits.

So, let me know what you’d like to hear…

Affiliate Summit Network Taking Off

Affiliate Summit’s Social Network on Ning is growing more and more every day.

I subscribe to the general RSS feed of the network to keep up with who’s joining and what’s going on (yet another cool feature of Ning is the RSS implementation… I can keep an eye on the network without having to login every hour) and it seems like it’s really catching momentum.

Here’s the view from my feed reader:

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I hope the network keeps rolling as it could be a very valuable place and facilitator of offline interaction as well come August.

New Affiliate Summit Social Network Could Actually Be Useful

If you have followed me for any length of time, you know that I’m a chronic social networker. I jump on things like Twitter, Facebook, Pownce, FriendFeed, Seesmic, etc and often call them the “next big thing.”

I know it’s annoying, but sometimes I do get it right (like with Twitter).

So, I’m particularly excited to see the new Affiliate Summit network being moved to Ning…

New Affiliate Summit Social Network | Affiliate Summit Blog: “Affiliate Summit has launched a new social network for conference attendees on Ning.

Based on a poll, as well as feedback on Twitter and directly to us, Ning was the clear favorite over the previous social network technology from Confabb.”

If you’ve never played with Ning, you really should. It beats forum software like phpBB etc hands down and offers a number of options for integration with things like your blog feed or Twitter or Flickr.

And I’m especially excited about the Summit’s move to Ning because the previous Confabb system was atrocious from a usability standpoint.

This time around for the ASE Boston show, I really think we can derive some benefits from this iteration of the social network.

Head over and sign up. You just might like it (and find it profitable).

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