discovery

ShareThis Advances Web Marketing with SQI

ShareThis has always been something of an enigma for me. I’ve discussed how companies like ShareThis really are the future discovery motors that will ultimately replace search engines. Google itself gets this and is doing great things with Google Now to prevent itself from being usurped as the prime player in the mobile ad ecosystem. …

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Rising Cost of Pay Per Click

We like to preach about discovery (social media + organic search engine optimization + paid search) because we realize that channels such as Facebook Ads or paid search are not as effective at getting people to your site and performing an action there alone as they are in a healthy combination. This report in the …

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Mobile Means Disocvery

We like to chirp on and on (and on) about the need for companies to invest in what we call Discovery (again… a blend of organic SEO, paid search and social media campaigns that all tie nice and neatly together at the end of the day and/or month).​ However, one thing that we don’t get …

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