Better Metrics for Marketers Coming to YouTube

YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit… What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): “—For marketers, the ‘real news was YouTube’s announcement of an impending […]

GeekCast Episode 5: Cease and Desist

Lisa Picarille, Shawn Collins, Jim Kukral and I taped another episode of GeekCast that was published yesterday. It’s a free-form and fun show where we discuss current trends in the geek marketing world ranging from tech to performance marketing. [display_podcast] This week, the gang tackles wearable video, fake Twitter-ers, master link baiters, affiliate link cloaking […]