Better Metrics for Marketers Coming to YouTube
YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit…
What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): “—For marketers, the ‘real news was YouTube’s announcement of an impending launch of advanced analytics tools. You’ll be able to see where video views are coming from (geographically and site-wise), as well as many other data points. This will be a huge help to advertisers trying to extract more success metrics and data from their YouTube efforts.’”
Whether or not online marketers and advertisers will hop on the video bandwagon en masse in 2008 remains to be seen, but the addition of a more solids metrics program to a large video distribution platform like YouTube does point things in a pro-video direction.