GeekCast 43: Valley vs Affiliates

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GeekCast 43 is up and it’s a good listen. The entire gang of Shawn Collins, Jim Kukral, Lisa Picarille and myself chat about online marketing, gadgets, web2.0 and all-things-geek for 70 minutes.

If you’re new to the show, start with this one b/c it’s one of our best (in my opinion).

Here’s the mp3 or head over to GeekCast.fm for the stream if you’re of that persuasion.

Show Notes:

– Shawn Got a Blackberry Bold
– AT&T’s Marketing Woes

– Calacanis Redux: Affiliates v Silicon Valley
– Of Runways and Layoffs
– Ad:Tech’s Mood
– Examples of Good Businesses (FatWallet, Zac Johnson, Scott Jangro)

– Twitter Woes and Feature Complaints
– Revenue’s Marketing

– Ask500People.com
– More AdTech Talk

– Branding: affiliate.com, Izea and Coke
– Netbooks

GeekCast 22: Won’t Get Fooled Again

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We (Shawn Collins, Lisa Picarille, Jim Kukral and myself) recorded GeekCast this afternoon and it’s a great show…

GeekCast 22: iPhone 2.0 and It’s Still Useless : GeekCast.fm: “The show kicked off with talk of the iPhone 2.0, and the virtues like 3G speed, as well as the negatives, such as the keyboard, lack of copy/paste, etc.

The rumored ability to capture video didn’t pan out (did RIM start that rumor?), which was a letdown for your loyal GeekCasters.”

This is one of my favorite episodes yet because Jim and I basically come to blows over Zobzee and mandles.

Can You Be Anonymous on the Web?

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GeekCast 17 was literally epic in terms of length. Jim Kukral, Lisa Picarille, Shawn Collins and myself went just over 100 minutes this week.

Despite the length, I think it’s one of our best podcasts yet. We covered everything from the recent Marky Zarc disturbance in the force to Brightkite to Twitter to Hulu.com to politics.

You can subscribe to the podcast to receive it weekly in your iTunes or podcatcher over at GeekCast.fm.

GeekCast Episode 6: Plugging the Right Holes

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Every week Lisa Picarille, Shawn Collins, Jim Kukral and I do an episode of “GeekCast” where we discuss current trends in the geek marketing world ranging from tech to performance marketing.

The show is very free form and wide ranging, but there is a good deal of valuable discussion on affiliate marketing and related tech issues.

Here’s a brief and incomplete list of discussions this week:

-Headset Tech – Analogue or USB?
-Lisa’s Skype Troubles
-Cable is Dead?
-Super Bowl Twitter Friends
-Paying to Play in UK Affiliate Networks
-HD DVD is Dead
-Group Twitter at Affiliate Summit
-Ze Frank is the Steve Guttenberg of the Internet
-Jangro’s Approach to Affiliate Summit
-Affiliate Summit Attire
-Interesting Trends from the AffStat Report
-Aweber and Email Lists
-Gratuitous Nudity
-Gratuitous Pre-Rolls
-Gratuitous Politics
-Jim’s YouTube Porn Searches
-Jesus Horses
-Shawn Loves Metrosexual Country

Give it a listen and let me know what you think.

Better Metrics for Marketers Coming to YouTube

YouTube had a small event last night in which it unveiled some of the upcoming tweaks and improvements to its video platform. Included with better video editing tools and more distribution is this interesting tidbit…

What’s Next for YouTube (Video Editing, Recommendations, Advertiser Analytics): “—For marketers, the ‘real news was YouTube’s announcement of an impending launch of advanced analytics tools. You’ll be able to see where video views are coming from (geographically and site-wise), as well as many other data points. This will be a huge help to advertisers trying to extract more success metrics and data from their YouTube efforts.’”

Whether or not online marketers and advertisers will hop on the video bandwagon en masse in 2008 remains to be seen, but the addition of a more solids metrics program to a large video distribution platform like YouTube does point things in a pro-video direction.