The Golden Gut Exists

Why Don Draper Shouldn’t Be Your Ad Guy – Forbes: “As appealing as Don Draper’s (and your in-house guru’s) perfect instincts are, they are indeed fiction. Even experts often fail to correctly predict which ad will perform better than other ads. Chris Goward, founder & CEO of WiderFunnel and author of You Should Test That […]

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Shareist Renames Notebooks to Projects

Renaming Notebooks to Projects, Plus Copying Pages & Element Aliases: “This morning in Shareist, we are changing what we call Notebooks. When we started Shareist, the term Notebooks made sense, but as we added Inboxes, team collaboration, and other features, the metaphor started to fall apart. We are now calling them Projects, which is a […]

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Google Dominates, Facebook Rises and Apple Snores

Impressive stats from Google as reported in a new eMarketer study… Google Takes Home Half of Worldwide Mobile Internet Ad Revenues – eMarketer: “Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars […]

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Twitter Analytics Now Open For All

We’ve been using Twitter’s official Analytics back-end with our clients since 2011. Previously, you had to participate in Twitter’s advertising program to get access but it seems as if Twitter has opened up Analytics for every user now… Twitter analytics: Tool lets you see which tweets your followers are actually reading.: “Twitter user @bdconf noticed […]

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Facebook Adds Hashtags

Hashtags were “invented” or proposed for Twitter users way back in 2007 when we were still trying to figure out how Twitter worked and might work better. The hashtag caught on and has become an accepted part of global culture from uprisings to Super Bowls. It’s no surprise to see the hashtag become part of […]

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“Every Day Do Something That Won’t Compute”

Go read the whole thing. Fitting for these times… Manifesto: The Mad Farmer Liberation Front: “Love the quick profit, the annual raise, vacation with pay. Want more of everything ready-made. Be afraid to know your neighbors and to die. And you will have a window in your head. Not even your future will be a […]

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Email as the Ultimate Social Network

I can’t agree more that email is the real social glue that binds together the social web, for better or worse. If you want to have a company that has successful social media presence(s), make sure you’re also doing due diligence with tools such as MailChimp, Constant Contact, Aweber or iContact to ensure the best […]

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Ingestible Passwords

Totally true and spot on: Google’s Regina Dugan Demos Electronic Tattoos & Ingestible Passwords – Liz Gannes – D11 – AllThingsD: “‘If you want to ensure failure in your innovation, try removing the risks,’ Dugan said. ‘Boredom is the enemy of innovation.’” Yes, it’s creepy to us. But even creepier is authenticating your digital identity […]

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What Does Your Brand Stand For?

I’ve asked this question of our clients so many times… “What exactly does your brand stand for so that we can do the best job of marketing that meaning to people who need to hear it?” The answer I frequently get is “um, well, that’s why we hired you.” Hiring a marketing agency to help […]

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Mobile’s Massive Implications

There are some really great slides and info here… highly recommended: Business Insider – Here’s An Excellent Presentation About The Rise Of Mobile And The Massive Implications: “Revered Apple analyst Benedict Evans of Enders Analysis is giving a presentation May 29 at the BookExpo America convention in New York. It’s on the rise of mobile […]

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