Month: October 2012

Using Math in Reality

Great piece… The Unreasonable Ineffectiveness of Mathematics Education: “We should teach our students mathematics because they can use it to describe reality. They can use it to discover facts about the universe. Facts about their retirement funds, their living rooms, and the rate of fish food consumption in their fish tanks. Mathematics is a tool to explore reality. We should teach our students to use it.” Reminds me of what my 7th graders are up …

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Minnesota Bans Coursera

Dumb: Minnesota bans Coursera: State takes bold stand against free education.: “As the Chronicle notes, with admirable restraint, ‘It’s unclear how the law could be enforced when the content is freely available on the Web.’ And keep in mind, Coursera isn’t offering degrees—just free classes. Nevertheless, the startup appears to be playing along, posting on its terms of service a special notice to Minnesota users. It reads, in part:” Time to rethink this, Minnesota.

Rising Cost of Pay Per Click

We like to preach about discovery (social media + organic search engine optimization + paid search) because we realize that channels such as Facebook Ads or paid search are not as effective at getting people to your site and performing an action there alone as they are in a healthy combination. This report in the NY Times today comes as no surprise to us… This concern has become increasingly common as online advertising has become …

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Here’s the Future of Books

My daughters will read far more books than I have (and I’ve read quite a few) simply because they will grow up with the ability to read more books than I ever dreamed of having access to… The Humble eBook Bundle: “Pay what you want. Support charity. Read.” Here’s to the future.

Club of Honest Whigs

The name of my next band… Benjamin Franklin – Wikipedia: “Whilst in London, Franklin became involved in radical politics. He was a member of the Club of Honest Whigs, alongside thinkers such as Richard Price, the minister of Newington Green Unitarian Church who ignited the Revolution Controversy.” Geez I love Ben Franklin.

Impressions

We don’t pretend that we don’t need inspiration, too. ​ In fact, as we are grocery shopping or eating lunch or filling up our cars with gas, we are noticing and observing how businesses are telling their stories. ​ Today as we gathered for a team lunch, we noticed the diner had placed a paper 4 x 6 card on the table to sign up for their newsletter. Being the curators of ideas that we …

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Mobile Means Disocvery

We like to chirp on and on (and on) about the need for companies to invest in what we call Discovery (again… a blend of organic SEO, paid search and social media campaigns that all tie nice and neatly together at the end of the day and/or month).​ However, one thing that we don’t get to chirp about directly, unless you’re in a client meeting with our team, is how insanely powerful mobile marketing is …

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Fun Mail

Gotta love getting snail mail from the mothership!

Sample Weekly Discovery Report We Provide Clients

Here’s an example of the weekly (or bi-weekly) stats and analytics report we like to provide to each our clients​ about their Discovery (SEO, Paid Search and Social Media Optimization/Ads) marketing campaigns ​(The text, report and analytics are all real-life examples but we’ve changed the client’s name with their permission): Harrelson Agency WEEK 2 Discovery Report for SAMPLEhttp://www.scribd.com/embeds/109210914/content?start_page=1&view_mode=scroll&access_key=key-20sn0genr12c2vl2eiy8&wmode=opaque

Sweating the Details, Apple Style

Beautiful: Apple’s Tribute To Steve Jobs, Yo-Yo Ma, And The Prelude From Bach: As it turns out, Ma plays the first four Bach suites tuning down his cello a full semitone, and there is a specific reason for doing so. In baroque times, instruments like cellos sounded a little different: the musical note A (A440) didn’t have a frequency of 440 Hz, but was more around 415 Hz — something known as the baroque pitch. (Via www.macstories.net)

I Want to Go to Mars

Where is Carl Sagan when we need him? Are Those Spidery Black Things On Mars Dangerous? (Maybe) : Krulwich Wonders… : NPR: “‘If you were there,’ says Phil Christensen of Arizona State University, ‘you’d be standing on a slab of carbon dioxide ice. All around you, roaring jets of carbon dioxide gas are throwing sand and dust a couple hundred feet into the air.’ The ground below would be rumbling. You’d feel it in your …

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Instagram Outpaces Twitter in August

​Here’s a fascinating report from comScore on numbers from August pointing to Instagram’s outpacing of Twitter relating to not just visitors but the all-important metric of engagement from AllThingsD.

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