Churches and Social Media

Sam Harrelson on June 19, 2018

Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of different age groups and social media use as well.

I tell my clients all the time that just like we don’t all listen to music or watch “TV” the same (in the Spotify, Netflix, and Hulu age), we all don’t use social media for the same reason to accomplish the same things. Not to mention the often overlooked variable of geography and place when using social media. Churches really need to think through their approaches and goals with these in mind.

Setting up an Instagram account is easy. Using it in a way that authentically tells your story and engages current members is tough. Figuring out if its targeted towards youth or adults and why that matters is even more difficult. Don’t put all of that responsibility on a youth minister or Associate Pastor in this age of data-driven accountability.

So do the math and don’t believe in “build it and they will come.” That philosophy might have worked for ballparks in the middle of Iowa to attract the ghosts of the past, but it won’t work to attract engagement with very socially alive people in 2018 and beyond.

“I encourage you to count the cost,” Carey said. “It’s going to take time and effort to do this.”

Churches and ministries also must focus on storytelling to foster relationships between viewers and churches.

— Read on baptistnews.com/article/churches-must-count-the-cost-of-pursuing-youth-on-social-media/

Stephen Hawking Laid to Rest Between Newton and Darwin

Sam Harrelson on June 15, 2018

It’s safe to say that Hawking inspired so many people of my generation (and generations after us, hopefully) with his wit and humor along with his insights into the workings of black holes and the cosmos.

As a teenager who dove into the world of astronomy and cosmology as an escape from my small rural hometown, I always found Hawking as an incredible enigma with his dense articles, pop-sci books, and then appearances on The Simpsons and Star Trek: The Next Generation (all of which I cherished and continue to do so.

As a Middle School Science Teacher, I frequently used video clips of Prof. Hawking to make a point about space or black holes or the need for humble humor in all of our exploits.

Rest easy and continue to spur us forward in our journey to the stars, Prof. Hawking.

“His final resting place lies between the remains of two other famed scientists, Charles Darwin and Isaac Newton.

It is a rare honor to be interred at the Abbey, and one that has not been given to a scientist for almost 80 years. Before Hawking, the last scientists laid to rest at Westminster were atomic physicists Ernest Rutherford in 1937 and Joseph John Thomson in 1940.”

Read More on CNET – Stephen Hawking’s voice beamed into space as his ashes are interred

George Lucas’ Plan for Star Wars Episodes 7-9 (Meet The Midichlorians!)

Sam Harrelson on June 15, 2018

I take back every negative thing I’ve said about The Force Awakens and The Last Jedi and the treatment of cherished characters.

Yikes… midichlorians

“[The next three ‘Star Wars’ films] were going to get into a microbiotic world,” he told Cameron. “There’s this world of creatures that operate differently than we do. I call them the Whills. And the Whills are the ones who actually control the universe. They feed off the Force.”

— Read on www.indiewire.com/2018/06/george-lucas-episode-vii-episode-ix-1201974276/

Romans 13 and American Appeals to Authority of the Government

Sam Harrelson on June 14, 2018

Good read on the historical uses of Romans 13 in American history to justify obedience to the government in light of our Attorney General’s use of that text today to defend the deplorable and immoral and utterly un-Christian internment camps we’re setting up along the Mexican border for children that we’re forcibly separating children from their asylum-seeking parents…

As I wrote at my own blog, I’m not sure we should “act as if the New Testament has any kind of authority over the religiously plural officer corps that protects a democratic republic that separates church and state.” But Pence is hardly the first prominent American to make such public use of these Christian scriptures — though what they mean has been hotly contested since even before the Republic won its independence.

— Read on www.patheos.com/blogs/anxiousbench/2017/05/mike-pence-romans-13/

7 Reasons Why LGBTQ+ People Don’t Want to Go to Your LGBTQ+ Inclusive Church

Sam Harrelson on June 12, 2018

Important read:

But more profoundly, the very structure of society is changing before our eyes. Churches used to anchor communities, and were a space where people met outside of the routine of daily, commercial life. Parishes were determined by geography; Protestant churches were determined by denominational affiliation. Nowadays, people form their communities through other means. People develop their values more privately. People no longer go to church out of a social commitment, but out of a personal (some would argue consumptive) one. People go to churches where they feel like they’re being “fed.” Church is a commodity, and an optional one at that.

— Read on bookishbearblog.com/2018/06/11/7-reasons-why-lgbtq-people-dont-want-to-go-to-your-lgbtq-inclusive-church/

“Where did Angels come from?”

Sam Harrelson on June 7, 2018

I got asked that question during a Sunday School class on Old Testament conceptions of the divine a few years back. I struggled to gather my thoughts quickly and do that Middle School Teacher “Well, actually… it’s very interesting you see…” thing.

But it is a long and interesting history to process how we went from the regional deity of Yahweh to having monotheism to having the middle tier of gods deleted and the lower tier of gods transformed into individual angels with specific names and identities etc.

It’s hard for modern Christians to hear, but we shouldn’t always take the easy route of reading our own modern conceptions of the divine spheres back into texts like Genesis…

Good post here with more of the history behind the concept:

Since they no longer posed a threat to Yahweh, angels began to gain individuality, leading to the explosion of interest in the angelic and demonic worlds in late Second Temple times. The shift to a single-god system led to another late Second Temple split with seeds in Genesis 6 and a full flowering in the Christian New Testament: the lowest divine tier further divided into good angels and bad angels or demons (see, for example, Matt 25:41; Rev 12:7-9). These beings fight not over supremacy in heaven, but rather over the souls of humanity. This final movement established the basic framework shared by Christian and Islamic monotheism—a single, universal god whose rule is contested by demonic figures.

— Read on www.asor.org/anetoday/2018/06/Making-of-Monotheism

Facebook ads prices are too high and companies are shifting to Instagram

Sam Harrelson on June 7, 2018

The impression-based market on Facebook ads haven’t resulted in a solid and stable pricing model for most direct-to-consumer companies (or nonprofits, churches, community groups etc). The targeting capabilities are exciting, but the pricing costs for ads have to match up with the returns.

So now we’re all flocking to Instagram Stories…

Digiday spoke with 10 direct-to-consumer companies, and all of them report their marketing mix has de-emphasized Facebook for other digital alternatives — including Facebook-owned Instagram — but seven of them also say they are expanding into traditional vehicles. The reason: Prices are getting high for audience segments and the feed has become a very cluttered space.

— Read on digiday.com/marketing/pivot-traditional-direct-consumer-brands-sour-facebook-ads/

Teens Have Officially Moved Beyond Facebook

Sam Harrelson on June 5, 2018

Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years.

Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed is still the bulk of $$ for Facebook).

It’s hard to earn back users once young people start leaving, as Friendster and MySpace found out.

The social media landscape in which teens reside looks markedly different than it did as recently as three years ago. In the Center’s 2014-2015 survey of teen social media use, 71% of teens reported being Facebook users. No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat.

In 2018, three online platforms other than Facebook – YouTube, Instagram and Snapchat – are used by sizable majorities of this age group. Meanwhile, 51% of teens now say they use Facebook. The shares of teens who use Twitter and Tumblr are largely comparable to the shares who did so in the 2014-2015 survey.

Source: Teens, Social Media & Technology 2018 | Pew Research Center